Dominate Your Niche Podcast

Episode 49 - Growing Your Trade Business on LinkedIn

In this solo episode of Dominate Your Niche, Ruth Ferreira breaks down why LinkedIn is one of the most overlooked opportunities for trade businesses, and how using it strategically can help you build credibility, create powerful connections, and win more work. Many trade business owners rely heavily on word of mouth, referrals, or traditional networking, but Ruth explains why LinkedIn offers a huge opportunity for businesses willing to show up consistently and build relationships online. Whether you’re a plumber, electrician, builder, contractor, or run any kind of trade business, this episode will help you understand how to position yourself professionally, create a credible online presence, and start using LinkedIn to open doors to bigger opportunities. What You’ll Learn in This Episode ✨ Why LinkedIn is a huge untapped opportunity for trade businesses ✨ How building a personal brand can help you attract opportunities and credibility ✨ Why people connect with people more than company pages ✨ The simple content trade businesses should be posting ✨ How to optimise your LinkedIn profile so it builds trust instantly ✨ Practical ways to connect with potential clients and industry contacts ✨ Why consistency and relationship-building matter more than polished content ✨ How LinkedIn can support your visibility in Google and AI-powered searches Memorable Quotes 💬 “LinkedIn is a networking platform — it’s about relationships.” 💬 “You want to be posting content that showcases you as a trusted quality professional.” 💬 “It doesn’t need to be perfect. It just needs to be something.” Resources & Next Steps 🎯 Free 30-Minute Discovery Call If you’re growing your business and want support navigating the challenges, opportunities, and strategy behind scaling sustainably, Ruth offers a complimentary discovery call. 🎯 Free Business Audit (60 mins) Ruth offers five free business audits each month to help you assess what’s working, what’s not, and whether it’s time to grow or consolidate. 👉 Book via this link [https://calendly.com/ruthferreirasuccesscoach/free-business-audit] You are invited to a free business audit! Often, we are too close to our own business to really see and take advantage of the opportunity. That's the beauty of coaching. The external perspective that sees what you can't, and helps you capitalise on the potential.  If you could do with a little perspective in your business, I offer 5 free business audits each month. An hour over Zoom to deep dive into your business. To consider what's working, what's not, and where the opportunity for growth is.  Book your free business audit now! https://calendly.com/ruthferreirasuccesscoach/free-business-audit [https://calendly.com/ruthferreirasuccesscoach/free-business-audit] Connect with Ruth on LinkedIn https://www.linkedin.com/in/ruth-ferreira-65724126/ Intrigued how Ruth can help you grow your business? Book a free 30-minute Discovery Call https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call [https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call] Subscribe Now: If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

Episode 48 - Retaining Talent Through Maternity Transitions with Lucy Chaplin

In this episode of Dominate Your Niche, Ruth Ferreira is joined by leadership coach, ADHD coach, and return-to-work specialist Lucy Chaplin to explore a challenge many businesses face: losing talented employees during maternity transitions. Together, they unpack the real reasons why so many women leave the workforce after having children, and what both individuals and employers can do to create a smoother, more successful return to work. From identity shifts and confidence dips to practical strategies that make a real difference, this conversation is full of valuable insights for business owners, leaders, and working parents alike. What You’ll Learn in This Episode ✨ Why returning to work after maternity leave can feel overwhelming — even for high performers ✨ The identity shift women experience moving between professional and parent roles ✨ How confidence dips show up — and simple ways to rebuild it ✨ Why small workplace adjustments can have a huge impact on retention ✨ Practical ways employers can better support returning employees ✨ How women can advocate for what they need during this transition ✨ Why retaining experienced talent is far more cost-effective than replacing it Memorable Quotes 💬 “Nobody gets things done faster than a mum.” 💬 “It’s often the smallest changes that make the biggest difference.” 💬 “Women often focus on what they haven’t done — not everything they have achieved.” 💬 “You’re not starting from scratch — you’re returning with experience.” Resources & Next Steps 🎯 Free Business Audit (60 mins) Ruth offers five free business audits each month to help you assess what’s working, what’s not, and whether it’s time to grow or consolidate. 👉 Book via this link [https://calendly.com/ruthferreirasuccesscoach/free-business-audit] Connect with Lucy Chaplin 💬 LinkedIn: Lucy Chaplin [https://www.linkedin.com/in/lucychaplincoaching/] 🌐 Website: lucychaplincoaching.co.uk [https://lucychaplincoaching.co.uk/] 📩 Email: lucy@lucychaplincoaching.co.uk You are invited to a free business audit! Often, we are too close to our own business to really see and take advantage of the opportunity. That's the beauty of coaching. The external perspective that sees what you can't, and helps you capitalise on the potential.  If you could do with a little perspective in your business, I offer 5 free business audits each month. An hour over Zoom to deep dive into your business. To consider what's working, what's not, and where the opportunity for growth is.  Book your free business audit now! https://calendly.com/ruthferreirasuccesscoach/free-business-audit [https://calendly.com/ruthferreirasuccesscoach/free-business-audit] Connect with Ruth on LinkedIn https://www.linkedin.com/in/ruth-ferreira-65724126/ Intrigued how Ruth can help you grow your business? Book a free 30-minute Discovery Call https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call [https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call] Subscribe Now: If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

Episode 47 - When to Stop Growing?

In this solo episode, Ruth Ferreira tackles one of the biggest and most misunderstood questions in business: Should you keep growing, or is it time to pause? Growth is often glorified in the business world, but bigger doesn’t always mean better. Ruth shares honest, experience-led insights into why knowing when not to grow is a powerful leadership skill, and how pushing at the wrong time can actually destabilise the business you’ve worked so hard to build. If you’ve ever felt the pressure to keep scaling, even when something doesn’t feel right, this episode will help you step back, reassess, and make smarter, more sustainable decisions for your business and your life. What You’ll Learn in This Episode ✨ Why growth isn’t linear and why your business needs seasons of consolidation ✨ How to reframe the question from “Should I grow?” to “Is this the right season to grow?” ✨ The hidden risks of scaling too quickly (and how to spot them early) ✨ Why stabilising your operations, team, and profit is essential before your next growth phase ✨ How to recognise when your energy, capacity, and wellbeing are the real bottleneck ✨ The difference between a true opportunity and disguised pressure Memorable Quotes 💬 “Just because you can grow doesn’t mean you should be growing right now.” 💬 “Growth amplifies everything — including your weaknesses.” 💬 “A season of consolidation is not a pause. It’s a powerful and productive phase.” 💬 “Your business should allow you to thrive — not cost you everything.” Resources & Next Steps 🎯 Free Business Audit (60 mins) Ruth offers five free business audits each month to help you assess what’s working, what’s not, and whether it’s time to grow or consolidate. 👉 Book via the link below Connect with Ruth Ferreira 💼 LinkedIn: Ruth Ferreira [https://www.linkedin.com/in/ruth-ferreira-65724126/] 📸 Instagram: @ruthferreira [https://www.instagram.com/growyourbusinesswithruth/] You are invited to a free business audit! Often, we are too close to our own business to really see and take advantage of the opportunity. That's the beauty of coaching. The external perspective that sees what you can't, and helps you capitalise on the potential.  If you could do with a little perspective in your business, I offer 5 free business audits each month. An hour over Zoom to deep dive into your business. To consider what's working, what's not, and where the opportunity for growth is.  Book your free business audit now! https://calendly.com/ruthferreirasuccesscoach/free-business-audit [https://calendly.com/ruthferreirasuccesscoach/free-business-audit] Connect with Ruth on LinkedIn https://www.linkedin.com/in/ruth-ferreira-65724126/ Intrigued how Ruth can help you grow your business? Book a free 30-minute Discovery Call https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call [https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call] Subscribe Now: If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

Episode 46 - Six Shifts to Maximise Your Energy and Drive Your Business Growth with Michelle Willett

In this empowering episode, Ruth sits down with Michelle Willett, a clinical nutritionist and performance strategist, to explore how entrepreneurs can maximize their energy, focus, and resilience — without the overwhelm or crash. Michelle shares practical, science-backed strategies to help you fuel your brain, manage stress intelligently, and build sustainable habits that support both your health and business performance. From grounding your mornings to stabilizing blood sugar and boosting brain function, Michelle breaks down simple yet powerful ways to thrive in today’s fast-paced world. This episode is perfect for anyone ready to feel energized, clear-headed, and confident — all while running a business and living life on their own terms. What You'll Learn in This Episode: * Why sleep is your most underutilised performance enhancer and how to build a consistent routine. * How to feed your brain with protein, healthy fats, and smart carbs to support focus, creativity, and mood. * Ways to boost BDNF (brain-derived neurotrophic factor) to improve memory, creativity, and mental clarity. Memorable Quotes: * “Find something that feels calming for you and try to interject it in your morning before you do anything that requires a ‘must do.’” * “Most people go straight in with cut this, cut that — and then no wonder your brain says, ‘I need love.’” * “Once your body is calmer, you’re less reliant on Google searches and blanket advice. You learn your own body.” Resources and Links: * Monthly Live Drop-In Clinic [https://michellewillett.uk/discovery-call-with-michelle/]: First Tuesday of every month — interactive Q&A and mini education session Connect with Michelle Willett: 💬 LinkedIn: Michelle Willett [https://www.linkedin.com/in/michelle-willett-thrive/]📸 Instagram: @michellewillettthrive [https://www.instagram.com/michellewillett_thrive/]🌐 Website: michellewillett.uk [http://michellewillett.uk] You are invited to a free business audit! Often, we are too close to our own business to really see and take advantage of the opportunity. That's the beauty of coaching. The external perspective that sees what you can't, and helps you capitalise on the potential.  If you could do with a little perspective in your business, I offer 5 free business audits each month. An hour over Zoom to deep dive into your business. To consider what's working, what's not, and where the opportunity for growth is.  Book your free business audit now! https://calendly.com/ruthferreirasuccesscoach/free-business-audit [https://calendly.com/ruthferreirasuccesscoach/free-business-audit] Connect with Ruth on LinkedIn https://www.linkedin.com/in/ruth-ferreira-65724126/ Intrigued how Ruth can help you grow your business? Book a free 30-minute Discovery Call https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call [https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call] Subscribe Now: If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

Episode 45 - Rewiring your Subconscious for Success with Amanda Cole

In this eye-opening episode, Ruth sits down with Amanda Cole, an award-winning transformational hypnotherapist, to explore the hidden forces that shape how we show up in business and life. Amanda reveals how subconscious beliefs—often formed long before we started our entrepreneurial journey—can quietly hold us back from confidence, visibility, and financial growth. They dive into why self-sabotage happens, why taking the next step can feel so hard, and how deep-seated fears around rejection, failure, and even success influence our choices. Amanda shares insights and strategies to help you reconnect with your inner safety, trust your instincts, and finally move past the blocks that keep you playing small. This episode is perfect for anyone ready to understand themselves on a deeper level and step into a more empowered version of their business and life. What You'll Learn in This Episode: * Why mindset work alone only scratches the surface * The four core fears holding entrepreneurs back: rejection, judgment, failure, and success * How childhood conditioning impacts visibility, self-worth, and receiving success * Simple ways to notice your subconscious patterns and understand their origin Memorable Quotes: * “You’re not sabotaging yourself — your subconscious is trying to keep you safe.” * “If it feels unsafe, your brain will procrastinate, avoid, and protect you — even from what you want most.” * “Mindset is what you think consciously, but your subconscious is the part running the show.” Resources and Links: * Amanda Cole Hypnotherapy [https://www.amandacolehypnotherapy.com/contact]: Explore transformational hypnotherapy and work with Amanda directly. Connect with Amanda Cole: 💬 LinkedIn: Amanda Cole [https://www.linkedin.com/in/amandacolehypnotherapy/]🌐 Website: amandacolehypnotherapy.com [http://amandacolehypnotherapy.com]✉️ Substack: The Inner Ally [https://amandacolehypnotherapy.substack.com/?utm_source=global-search] You are invited to a free business audit! Often, we are too close to our own business to really see and take advantage of the opportunity. That's the beauty of coaching. The external perspective that sees what you can't, and helps you capitalise on the potential.  If you could do with a little perspective in your business, I offer 5 free business audits each month. An hour over Zoom to deep dive into your business. To consider what's working, what's not, and where the opportunity for growth is.  Book your free business audit now! https://calendly.com/ruthferreirasuccesscoach/free-business-audit [https://calendly.com/ruthferreirasuccesscoach/free-business-audit] Connect with Ruth on LinkedIn https://www.linkedin.com/in/ruth-ferreira-65724126/ Intrigued how Ruth can help you grow your business? Book a free 30-minute Discovery Call https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call [https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call] Subscribe Now: If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!