Ecommerce Podcast w/ Will de Bruin

188. Ecommerce Scale DON'T Focus On More Traffic

Most ecommerce founders think the answer to growth is simple:⁣ Get more traffic.⁣ ⁣ But what if the real problem isn't traffic at all?⁣ ⁣ Too many brands try to scale before they've built a profitable foundation. They pour money into ads, chase more visitors, and wonder why revenue goes up while profits stay flat.⁣ ⁣ In this podcast, I break down the concept of profit-first scaling and why mastering break-even discipline is the key to long-term growth.⁣ ⁣ You'll learn:⁣ ✅ Why more traffic won't solve a broken business model⁣ ✅ How to identify your true break-even point⁣ ✅ Why profitable brands scale faster than unprofitable ones⁣ ✅ The foundations you need in place before increasing ad spend⁣ ⁣ The goal isn't to build the biggest ecommerce brand.⁣ The goal is to build the most profitable one.⁣ ⁣ 🎥 Listen now and learn why the smartest ecommerce founders focus on profit first, traffic second.

189. THIS Is Killing Your Ecommerce Store Growth

THIS Is Killing Your Ecommerce Store Growth ⁣⁣⁣ Most ecommerce founders are looking at the wrong numbers.⁣⁣⁣ ⁣⁣⁣ They're obsessed with the macro metrics — revenue, ROAS, sales, profit — while completely ignoring the micro metrics that actually determine whether those numbers go up or down.⁣⁣⁣ ⁣⁣⁣ The result?⁣⁣⁣ They know what is happening, but they have no idea why it's happening.⁣⁣⁣ ⁣⁣⁣ In this podcast, I break down:⁣⁣⁣ ⁣⁣⁣ ✅ The difference between macro and micro metrics⁣⁣⁣ ✅ Why your landing page, add-to-cart rate, checkout rate, and conversion rate matter so much⁣⁣⁣ ✅ How to identify the real bottleneck holding back your growth⁣⁣⁣ ✅ Where to focus your time for the biggest impact on sales and profitability⁣⁣⁣ ⁣⁣⁣ The fastest-growing ecommerce brands don't just track outcomes.⁣⁣⁣ They track the drivers of those outcomes.⁣⁣⁣ ⁣⁣⁣ Listen and learn how to focus on the metrics that actually move the needle.⁣⁣

187. THIS Is Why You Can't Sell Online But Can Sell Offline

THIS Is Why You Can't Sell Online (But Can Sell Offline) Ever noticed how you can easily sell your product face-to-face... but struggle to get the same result online? You're not alone. The reality is that selling online is completely different to selling in person. When you're face-to-face, you can answer questions, build trust, read body language, and overcome objections instantly.  Online? Your website has to do all of that for you. In this podcast, I break down:  ✅ The key differences between online and offline selling  ✅ Why customers buy from you in person but not on your website  ✅ How to build trust and confidence online at scale  ✅ The messaging, social proof, and conversion elements that make people click "Buy Now" If your products sell well in person but not online, this video will help you uncover exactly what's missing. 🎥 Listen now and learn how to turn your website into your best salesperson.

186. The 4 Step Strategy To Double Ecommerce Sales

Most ecommerce brands run random promotions and hope for the best.⁣ The problem? Random actions create random results.⁣ ⁣ If you want to consistently increase sales, you need a structured campaign strategy that builds momentum, creates demand, and converts customers at every stage of the buying journey.⁣ ⁣ In this podcast, I break down the exact 4-phase campaign framework we use to help ecommerce brands generate more sales, more often.⁣ ⁣ You'll learn:⁣  ⁣✅ The 4 stages every successful campaign should follow⁣ ✅ How to build anticipation before your offer launches⁣ ✅ How to maximise sales during the campaign period⁣ ✅ The often-overlooked final phase that squeezes every last dollar from your campaign⁣ ⁣ The difference between average brands and high-growth brands isn't that they run more campaigns, it's that they run better campaigns.⁣ ⁣ 🎥 Listen now and learn the 4-step strategy that can help double your ecommerce sales.⁣

185. Charlotte & Scott Make $46,000 Per Month With Their Side Hustle.⁣⁣

⁣⁣ Before joining the Ecom Blueprint program, Charlotte & Scott were overwhelmed with where to start with Meta and Google ads, as well as other levers to grow the business. ⁣⁣ ⁣⁣ Although they had a keen interest in the wholesale side of their business, they knew that the margins were in Direct To Customer online. ⁣⁣ ⁣⁣ And with this knowledge, they knew they needed to make it work. And more specifically, they needed the guidance from someone that has done what they want to do. ⁣⁣ ⁣⁣ Fast forward 18 months, and Charlotte & Scott are consistently hitting sub $50,000 months. ⁣⁣ ⁣⁣ This is a terrific discussion about each stage of their business, prioritising the important things to make progress, whilst juggling full time work and a young family. ⁣⁣ ⁣⁣ 🎥 Enjoy!⁣⁣ ⁣⁣