Edge of Growth

The Prospecting Playbook You Forgot

Gabe Lullo (CEO of Alleyoop) joins Edge of Growth to expose what’s really broken in outbound. His firm makes 11M outbound calls every year. If anyone can talk about what works in 2025, it’s him. We covered: → Why SDR teams fail → How to fix bad first impressions → Why LinkedIn voice and video DMs are outperforming automation → The recipe behind effective outbound: People, Process, Tech → What not to do when you’re scaling your GTM strategy Don’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your team Follow me on LinkedIn → https://bit.ly/3QpI2Gn Follow Gabe → Gabe Lullo 😎 | LinkedIn [https://www.linkedin.com/in/lullo/] Subscribe to my weekly newsletter → https://bit.ly/3ynfqZa Get your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00

How to Actually Win with Agentic Tools

AI keeps getting sold as the silver bullet. But when it comes to real go-to-market workflows? Most teams are still stuck in fantasy mode. On the next episode of the Edge of Growth, Hannah is joined by Tyler Phillips, Director of Product at Apollo.io, one of the fastest-growing outbound platforms in the world. Tyler’s background is grounded in both founder struggle and product excellence.He previously built an AI startup that failed after joining YC, led PLG product development at LinkedIn Sales Navigator and Zendesk, and now heads up Apollo’s entire AI product division. In this conversation, you’ll learn: ✅ Why most companies misuse AI and how to reset expectations ✅ What agentic AI actually is (and isn’t) in a GTM context ✅ How Apollo is helping reps go from “filters and sequences” to full workflows ✅ What teams need to do before blaming the tool ✅ Why the best AI is more like an intern than a genius Whether you're experimenting with AI assistants, building go-to-market automations, or just trying to get better results from your sales tools, this episode will reset how you think about adoption, execution, and what it really takes to get value from AI. Don’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your team Follow me on LinkedIn → https://bit.ly/3QpI2Gn Follow Tyler → Tyler Phillips | LinkedIn [https://www.linkedin.com/in/jtylerphillips/] Subscribe to my weekly newsletter → https://bit.ly/3ynfqZa Get your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00

Is AI Quietly Destroying Your Strategy?

AI is changing the way strategy is created, but not always for the better. In this episode, Marina Lukyanova joins Hannah to explore the dangers of short-term thinking, the illusion of perfect AI-generated plans, and how to fix cross-functional misalignment before it tanks your growth. Don’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your team Follow me on LinkedIn → https://bit.ly/3QpI2Gn Follow Marina → Marina Lukyanova, MSc, MA, BA | LinkedIn [https://www.linkedin.com/in/marinalukyanova/] Subscribe to my weekly newsletter → https://bit.ly/3ynfqZa Get your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00

This Founder Went From $250K to $1M in 12 Months

In this episode, Michael Falato (Founder of Full Throttle Falato Leads) breaks down how automation, intent signals, and smarter referral systems are changing outbound for good. We talk SDR system failures, where most GTM teams get stuck, and how to scale relationship-driven growth in a world of AI, noise, and short attention spans. Don’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your teamFollow me on LinkedIn → https://bit.ly/3QpI2GnFollow Michael → https://www.linkedin.com/in/mfalato/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00

Why Buyers Hate Salespeople (And How To Fix It)

Buyers don’t trust salespeople.In this episode of Edge of Growth, Hannah and Michael Hanson dig into the psychology behind buyer resistance and how to flip it. They explore how lazy selling habits, poor research, and rigid processes create tension instead of trust. You’ll walk away with fresh ideas for coaching reps, creating personal connection, and making your GTM motion more human. Don’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your teamFollow me on LinkedIn: https://bit.ly/3QpI2GnFollow Michael → https://www.linkedin.com/in/michael-hanson-/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00