Everything Except the Law - Presented by Answering Legal

Lunch Hour Except the Law? Conrad & Gyi on How Clients ACTUALLY Find Your Firm

Episode 76 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with the hosts of Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis. Nick Werker and Tony Prieto, hosts of The Legal Intake Experts, also join for this conversation. In this episode, the four marketers break down the hype around AI in legal marketing, examine why many law practices are struggling with bad or incomplete data and share their visions for how marketing attribution and new client intake should be handled. About our guests: After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. Learn more about Mockingbird Marketing here: https://mockingbirdmarketing.com/ Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing. Learn more about AttorneySync here: https://www.attorneysync.com/ For more of Conrad and Gyi's thoughts, check out their Lunch Hour Legal Marketing podcast: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/4fne6bhy Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ytu6wdec You can also give us a call at 631-212-1899. This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Digital Marketing is On Fire - Here's What's Actually Working for PI Firms

Episode 75 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers. In this episode, Cassidy and host Nick Werker share practical guidance for law firm owners preparing to hire their first in-house marketer, explain why research and data should guide marketing decisions over gut instinct, and explore The CMO Academy’s mission to mentor and support legal marketers. About our guest: Cassidy Lewis has worked in several different industries and facets- political campaigns, Fortune 500s, and is now the Chief Marketing Officer at Cooper Hurley Injury Lawyers. She leads one of the regions top law firms as the primary decision maker on their advertising efforts, vendor choices, and high level marketing strategies. After 7+ years in the industry, Cassidy created The CMO Academy. She took everything she knew and every mistake she made and poured it into 12 topics that cover referral marketing, database marketing, digital strategies KPIs, how to run a department, client services, and several more. Explore The CMO Academy here: https://thecmoacademy.com/Refer a case to Cooper Hurley here: https://cooperhurley.com/referral/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/mv6vz23k Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/mrh5vrrr You can also give us a call at 631-212-1899. This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

The Hidden Referral Goldmines Your Law Firm Is Ignoring with Delisi Friday

Episode 74 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Delisi Friday, Founder and Owner of First Call Friday. In this episode, Delisi and host Nick Werker discuss the value of integrating referral strategies into everyday practice, uncover hidden referral sources lawyers often overlook and explain how to train staff to recognize and act on referral opportunities. Delisi also shares a memorable encounter with Kim Kardashian and the lesson she took away from the experience. About our guest: Delisi Friday has worked 20 years in the legal industry, and is in the top 1% of LinkedIn users in the legal industry, and ranked top 50 in legal in the United States. She has worked in four 8-figure businesses, and spent 7 years as a marketing director of an 8-figure boutique PI firm. First Call Friday was founded by Delisi in 2025 to help attorneys and law firms grow their book of business through strategic, referral-based marketing. The company is about real relationship building among lawyers, referral partners, current clients, and former clients. Learn more about First Call Friday here: https://www.firstcallfriday.com/Connect with Delisi on LinkedIn here: https://www.linkedin.com/in/delisifriday/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/5amdynrp Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/5n758x24 You can also give us a call at 631-212-1899. This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

The Marketing Strategy Session Every Law Firm Needs — with Ron Latz

Episode 73 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Ron Latz, Founder and Law Firm Fractional CMO at LegalFenix. In this episode, Ron and host Nick Werker discuss the importance of having a diversified marketing strategy, how to build a strong brand as a law firm, and the critical role of intake processes in converting leads. They also delve into the challenges faced by small firms when competing with large national firms and the importance of leveraging technology to optimize intake and client interactions. About our guest: Ron Latz is the Founder of LegalFenix, a marketing advisory firm redefining how law firms approach growth. With more than 15 years in the legal marketing industry, Ron has guided countless firms through the complexities of modern marketing with clarity and candor. Known for his vendor-neutral stance and results-driven approach, he helps law firms align strategy with execution, optimize budgets, and rebuild trust in their marketing partnerships. Whether he’s decoding agency jargon, demystifying performance reports, or designing a blueprint for sustainable growth, Ron’s mission is to give law firms the clarity and confidence they need to win. Learn more about Ron's company here: https://legalfenix.com/See Legal Fenix's upcoming webinars here: https://legalfenix.com/webinars/Connect with Ron on LinkedIn here: https://www.linkedin.com/in/ronlatz/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/553h533z Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/2szb6sxp You can also give us a call at 631-212-1899. This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Use Your CRM! HubSpot Tactics That Fix Intake & Boost Conversions

Episode 72 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Robert Williams, CEO/Founder at ElevAmp LLC. In this episode, Robert and host Nick Werker delve into the importance of CRMs, particularly HubSpot, for law firms, the significance of knowing your numbers for growth, and the necessity of using technology effectively. Robert emphasizes the need for clear naming conventions, proper roles in using CRMs, and gradual, strategic implementation of technology solutions. This episode provides valuable insights for law firm owners looking to improve their practice's efficiency and profitability. About our guest: With a wealth of legal marketing, technology and business consulting experience, Robert Williams helps businesses navigate the technology space to find the tools that enable them to hit or exceed their goals by focusing on productivity, profitability and leveraging actionable business data. Robert has refined his leadership, management, training and mentoring skills over the last 20 years with proven success in digital marketing and business strategy. He has been recognized by his peers in both sales and services as a great leader and problem solver. Learn more about Robert's company here: https://www.elevamp.com/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/cc5fa9u3 Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/2nr2zxy9 You can also give us a call at 631-400-8000 or go to www.answeringlegal.com This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.