Everything Except the Law - Presented by Answering Legal

Digital Marketing is On Fire - Here's What's Actually Working for PI Firms

Episode 75 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers. In this episode, Cassidy and host Nick Werker share practical guidance for law firm owners preparing to hire their first in-house marketer, explain why research and data should guide marketing decisions over gut instinct, and explore The CMO Academy’s mission to mentor and support legal marketers. About our guest: Cassidy Lewis has worked in several different industries and facets- political campaigns, Fortune 500s, and is now the Chief Marketing Officer at Cooper Hurley Injury Lawyers. She leads one of the regions top law firms as the primary decision maker on their advertising efforts, vendor choices, and high level marketing strategies. After 7+ years in the industry, Cassidy created The CMO Academy. She took everything she knew and every mistake she made and poured it into 12 topics that cover referral marketing, database marketing, digital strategies KPIs, how to run a department, client services, and several more. Explore The CMO Academy here: https://thecmoacademy.com/Refer a case to Cooper Hurley here: https://cooperhurley.com/referral/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/mv6vz23k Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/mrh5vrrr You can also give us a call at 631-212-1899. This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

The Hidden Referral Goldmines Your Law Firm Is Ignoring with Delisi Friday

Episode 74 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Delisi Friday, Founder and Owner of First Call Friday. In this episode, Delisi and host Nick Werker discuss the value of integrating referral strategies into everyday practice, uncover hidden referral sources lawyers often overlook and explain how to train staff to recognize and act on referral opportunities. Delisi also shares a memorable encounter with Kim Kardashian and the lesson she took away from the experience. About our guest: Delisi Friday has worked 20 years in the legal industry, and is in the top 1% of LinkedIn users in the legal industry, and ranked top 50 in legal in the United States. She has worked in four 8-figure businesses, and spent 7 years as a marketing director of an 8-figure boutique PI firm. First Call Friday was founded by Delisi in 2025 to help attorneys and law firms grow their book of business through strategic, referral-based marketing. The company is about real relationship building among lawyers, referral partners, current clients, and former clients. Learn more about First Call Friday here: https://www.firstcallfriday.com/Connect with Delisi on LinkedIn here: https://www.linkedin.com/in/delisifriday/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/5amdynrp Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/5n758x24 You can also give us a call at 631-212-1899. This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

The Marketing Strategy Session Every Law Firm Needs — with Ron Latz

Episode 73 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Ron Latz, Founder and Law Firm Fractional CMO at LegalFenix. In this episode, Ron and host Nick Werker discuss the importance of having a diversified marketing strategy, how to build a strong brand as a law firm, and the critical role of intake processes in converting leads. They also delve into the challenges faced by small firms when competing with large national firms and the importance of leveraging technology to optimize intake and client interactions. About our guest: Ron Latz is the Founder of LegalFenix, a marketing advisory firm redefining how law firms approach growth. With more than 15 years in the legal marketing industry, Ron has guided countless firms through the complexities of modern marketing with clarity and candor. Known for his vendor-neutral stance and results-driven approach, he helps law firms align strategy with execution, optimize budgets, and rebuild trust in their marketing partnerships. Whether he’s decoding agency jargon, demystifying performance reports, or designing a blueprint for sustainable growth, Ron’s mission is to give law firms the clarity and confidence they need to win. Learn more about Ron's company here: https://legalfenix.com/See Legal Fenix's upcoming webinars here: https://legalfenix.com/webinars/Connect with Ron on LinkedIn here: https://www.linkedin.com/in/ronlatz/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/553h533z Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/2szb6sxp You can also give us a call at 631-212-1899. This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Use Your CRM! HubSpot Tactics That Fix Intake & Boost Conversions

Episode 72 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Robert Williams, CEO/Founder at ElevAmp LLC. In this episode, Robert and host Nick Werker delve into the importance of CRMs, particularly HubSpot, for law firms, the significance of knowing your numbers for growth, and the necessity of using technology effectively. Robert emphasizes the need for clear naming conventions, proper roles in using CRMs, and gradual, strategic implementation of technology solutions. This episode provides valuable insights for law firm owners looking to improve their practice's efficiency and profitability. About our guest: With a wealth of legal marketing, technology and business consulting experience, Robert Williams helps businesses navigate the technology space to find the tools that enable them to hit or exceed their goals by focusing on productivity, profitability and leveraging actionable business data. Robert has refined his leadership, management, training and mentoring skills over the last 20 years with proven success in digital marketing and business strategy. He has been recognized by his peers in both sales and services as a great leader and problem solver. Learn more about Robert's company here: https://www.elevamp.com/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/cc5fa9u3 Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/2nr2zxy9 You can also give us a call at 631-400-8000 or go to www.answeringlegal.com This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Bernie Ollila Details How To Attract Ideal Clients And Boost Conversions

Episode 71 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Bernie Ollila, Head of Partnerships at 1SEO Digital Agency. In this episode, Bernie and host Nick Werker discuss why lawyers need to have ownership of their firm's website, how to go about crafting an SEO game plan for your practice, what to do if your firm is generating too much irrelevant traffic and much more! About our guest: Bernie Ollila is a digital marketing strategist and business growth expert who helps legal professionals leverage marketing to maximize profitability. As the Head of Partnerships at 1SEO Digital Agency, Bernie works closely with business owners and industry leaders to develop data-driven strategies that generate high-quality leads, increase brand visibility, and drive revenue. Learn more about 1SEO Digital Agency here: https://1seo.com/ All episodes of Everything Except The Law can be found on Spotify, Apple Podcasts and the Answering Legal YouTube channel. Learn more about the show here: http://ow.ly/Eni250LekLg Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz You can also give us a call at 631-400-8000 or go to www.answeringlegal.com This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.