Freight Efficiency with NACFE‘s Mike Roeth & Friends

Ep. 128: Blair Hefty – Coyne PR

Blair Hefty, senior media manager at Coyne PR, talks about his career in public relations, how things have changed in in that industry in the past 20 years and his love of the motor sports industry. He also talks about the importance of the personal touch in business, the need for in-person events, what he likes about the trucking industry, what frustrates him about it and how we should deal with change. He also shares his thoughts on what makes a good event, including the mixing business with some social and fun time.

Ep. 127: Mark Willis – Road Dog Trucking News

Mark Willis, host of Road Dog Trucking News on Sirius XM, talks about his show and how he finds guests, his background in hard news, and the biggest stories of 2025. He also talks about his passion for safety, what drivers are saying about technology and the elements of a good story.

Ep. 126: Zhe Wang – RMI

Zhe Wang, principal of RMI’s China program, talks about China’s focus on decarbonizing trucking, the fast growth of what he calls new energy trucks, and what is driving this growth. He also talks about the recent Rush to Zero program, which was modeled on NACFE’s Run on Less, and the program’s role in increasing the confidence in the viability of new energy trucks in the Chinese market.

Ep. 125: Adam Klauber – World Energy

Adam Klauber, chief sustainability officer at World Energy, talks about the rebirth of World Energy, the importance of education about fuel types and the need for voluntary choice when it comes to fuel solutions. He also talks about the benefits of drop-in fuel solutions, why renewable diesel is a good solution for trucking and about why a diverse approach to decarbonization makes sense.

Ep. 124: Matt Schrap – Forum Mobility

Matt Schrap, chief commercial officer of Forum Mobility, talks about his career and his special area of expertise in regulatory policy He also talks about why trucking means so much to him, shares his thoughts on the drayage portion of trucking going electric and explains the goal of Forum Mobility. He also talks about HVIP vouchers in California, Tesla and how BEV technology will continue to evolve.