From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Ep. 79 | StoryBrand Your Coaching Business: Turn Your Website into Your Top Sales Employee with Mindy Shotwell

StoryBrand website copy is the difference between a coaching site that converts and one that just exists. In this episode, I work live with leadership coach Mindy Shotwell to build her website wireframe using the StoryBrand messaging framework. You'll walk away knowing exactly how to position your message, lead with your client's problem, and turn your website into a real sales tool. Meet Mindy Shotwell Mindy Shotwell is a leadership coach who helps people communicate effectively, navigate growth, and lead with confidence. After nearly 30 years in Human Resources, she now works with leaders moving through self-doubt, identity shifts, and the often messy middle of change - helping them approach difficult conversations with clarity, ease, and grounded confidence.  https://www.linkedin.com/in/mindyshotwell/ [https://www.linkedin.com/in/mindyshotwell/] Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call [https://go.reddoorstories.com/money-making-messaging-call] Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources [https://www.reddoorstories.com/free-resources] Instagram: https://instagram.com/reddoorstory [https://instagram.com/reddoorstory] Facebook: https://facebook.com/reddoorportland [https://facebook.com/reddoorportland] LinkedIn: https://www.linkedin.com/in/reddoordesigns/ [https://www.linkedin.com/in/reddoordesigns/] Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTNrc285dnlOSGRHdlBYb2xUOEtmMDhWUFRQd3xBQ3Jtc0tuMExLdHh3WDdqOVJncVhJckRVYjRROGZLbWxjSlV3dk9IUlJiM1hCSy13dFdYMm1EdGJwSDh6Z2loVkhwaUxlZHdoOE1ndzFCZk1kR1lVOUxvUFFlSDdyN21zOHk2ZlFaVGg5ZmZURklvcXdzaVhEcw&q=https%3A%2F%2Fbit.ly%2Fclickpodcastapple&v=Ja6wXRPbYs8] Spotify: https://bit.ly/clickpodcastspotify [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1VlNnprUTdSRXlzSFVNbW1QRDNWamJKWUpPUXxBQ3Jtc0ttVkR0bF81UU5NOHQ3NEV0VjZfeDRXdnByV0ZCckFFZjhfVE1IVUczRUowNGxzbXJSNURyc1pMLVQ2eGhUUzF3OXdKTDFqVmozNFZqV3pPUVdFTGppemluYlZWYVlWOVlpZGRtVy1OVHJzOGlUcHNxSQ&q=https%3A%2F%2Fbit.ly%2Fclickpodcastspotify&v=Ja6wXRPbYs8] YouTube: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm1USXVFaTd2OENNcHBLaUN6NklBeVFwZHNpd3xBQ3Jtc0tsYWJIWmZ5cTZyRGQ2YkFsU0g2ekhKRWFwaUY3dmVYVjJhbVlCZ0g4VjJwel9tWElYQWtDQ2h5NEVuRndkbXZVM3d1R09XUU1KdVMzWkVqTTdYWmw0R1lmNi14QXE3VHM2NFozbFRRMjdkWFhLWlljOA&q=https%3A%2F%2Fbit.ly%2Fclickpodcastyoutube&v=Ja6wXRPbYs8https://bit.ly/clickpodcastyoutube [https://bit.ly/clickpodcastyoutube]

Ep. 78 | How Heidi Allsop Used Website Marketing to Fill Her Calendar

Most coaches invest in website marketing and wonder why prospects never book. Heidi Allsop had a polished website, years of experience, and zero leads. The problem wasn't her credentials—it was her brand messaging. In this episode, hear exactly how she rewrote her website copy using a proven messaging framework and filled her calendar. Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call [https://go.reddoorstories.com/money-making-messaging-call] Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources [https://www.reddoorstories.com/free-resources] Instagram: https://instagram.com/reddoorstory [https://instagram.com/reddoorstory] Facebook: https://facebook.com/reddoorportland [https://facebook.com/reddoorportland] LinkedIn: https://www.linkedin.com/in/reddoordesigns/ [https://www.linkedin.com/in/reddoordesigns/] Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTNrc285dnlOSGRHdlBYb2xUOEtmMDhWUFRQd3xBQ3Jtc0tuMExLdHh3WDdqOVJncVhJckRVYjRROGZLbWxjSlV3dk9IUlJiM1hCSy13dFdYMm1EdGJwSDh6Z2loVkhwaUxlZHdoOE1ndzFCZk1kR1lVOUxvUFFlSDdyN21zOHk2ZlFaVGg5ZmZURklvcXdzaVhEcw&q=https%3A%2F%2Fbit.ly%2Fclickpodcastapple&v=Ja6wXRPbYs8] Spotify: https://bit.ly/clickpodcastspotify [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1VlNnprUTdSRXlzSFVNbW1QRDNWamJKWUpPUXxBQ3Jtc0ttVkR0bF81UU5NOHQ3NEV0VjZfeDRXdnByV0ZCckFFZjhfVE1IVUczRUowNGxzbXJSNURyc1pMLVQ2eGhUUzF3OXdKTDFqVmozNFZqV3pPUVdFTGppemluYlZWYVlWOVlpZGRtVy1OVHJzOGlUcHNxSQ&q=https%3A%2F%2Fbit.ly%2Fclickpodcastspotify&v=Ja6wXRPbYs8] YouTube: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm1USXVFaTd2OENNcHBLaUN6NklBeVFwZHNpd3xBQ3Jtc0tsYWJIWmZ5cTZyRGQ2YkFsU0g2ekhKRWFwaUY3dmVYVjJhbVlCZ0g4VjJwel9tWElYQWtDQ2h5NEVuRndkbXZVM3d1R09XUU1KdVMzWkVqTTdYWmw0R1lmNi14QXE3VHM2NFozbFRRMjdkWFhLWlljOA&q=https%3A%2F%2Fbit.ly%2Fclickpodcastyoutube&v=Ja6wXRPbYs8https://bit.ly/clickpodcastyoutube [https://bit.ly/clickpodcastyoutube]

Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham

Most business owners know they should be doing video marketing, but they just keep finding reasons not to. In this episode, I sit down with video strategist Kirsten Graham to talk about what's actually behind that resistance and what it's quietly costing you. Kirsten has been helping business owners get visible through video podcasts and YouTube since before most of us had smartphones. She and her business partner built a model that removes every excuse, pairing clients with trained virtual assistants who handle the content marketing and distribution side so the host can stay focused on the conversations. We get into the real mechanics of building a sustainable video presence, and Kirsten shares what she's seen work (and fail) across hundreds of coaches and service businesses. Here's what we cover in this episode: * The surprising statistic about how few podcasters are still active at the two-year mark, and what it reveals about why strategy matters before you hit record * * What it actually takes to build the kind of know, like, and trust that converts listeners into clients * The one mindset shift that makes getting on camera feel less like a performance and more like a service This conversation will change how you think about showing up on video. Meet Kirsten Graham Kirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money!  YouTube: https://youtube.com/@sixfigurebusinesscoaching [https://youtube.com/@sixfigurebusinesscoaching] Website: https://sixfigurebusinesscoaching.com/ [https://sixfigurebusinesscoaching.com/] Facebook Page: https://www.facebook.com/SixFigureBusinessCoaching [https://www.facebook.com/SixFigureBusinessCoaching] LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/ [https://www.linkedin.com/in/kirstengrahamsfbc/] Instagram: https://www.instagram.com/sfbizcoaching/ [https://www.instagram.com/sfbizcoaching/] — Connect with Kris Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call [https://go.reddoorstories.com/money-making-messaging-call] Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources [https://www.reddoorstories.com/free-resources] Instagram: https://instagram.com/reddoorstory [https://instagram.com/reddoorstory] Facebook: https://facebook.com/reddoorportland [https://facebook.com/reddoorportland] LinkedIn: https://www.linkedin.com/in/reddoordesigns/ [https://www.linkedin.com/in/reddoordesigns/] Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTNrc285dnlOSGRHdlBYb2xUOEtmMDhWUFRQd3xBQ3Jtc0tuMExLdHh3WDdqOVJncVhJckRVYjRROGZLbWxjSlV3dk9IUlJiM1hCSy13dFdYMm1EdGJwSDh6Z2loVkhwaUxlZHdoOE1ndzFCZk1kR1lVOUxvUFFlSDdyN21zOHk2ZlFaVGg5ZmZURklvcXdzaVhEcw&q=https%3A%2F%2Fbit.ly%2Fclickpodcastapple&v=Ja6wXRPbYs8] Spotify: https://bit.ly/clickpodcastspotify [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1VlNnprUTdSRXlzSFVNbW1QRDNWamJKWUpPUXxBQ3Jtc0ttVkR0bF81UU5NOHQ3NEV0VjZfeDRXdnByV0ZCckFFZjhfVE1IVUczRUowNGxzbXJSNURyc1pMLVQ2eGhUUzF3OXdKTDFqVmozNFZqV3pPUVdFTGppemluYlZWYVlWOVlpZGRtVy1OVHJzOGlUcHNxSQ&q=https%3A%2F%2Fbit.ly%2Fclickpodcastspotify&v=Ja6wXRPbYs8] YouTube: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm1USXVFaTd2OENNcHBLaUN6NklBeVFwZHNpd3xBQ3Jtc0tsYWJIWmZ5cTZyRGQ2YkFsU0g2ekhKRWFwaUY3dmVYVjJhbVlCZ0g4VjJwel9tWElYQWtDQ2h5NEVuRndkbXZVM3d1R09XUU1KdVMzWkVqTTdYWmw0R1lmNi14QXE3VHM2NFozbFRRMjdkWFhLWlljOA&q=https%3A%2F%2Fbit.ly%2Fclickpodcastyoutube&v=Ja6wXRPbYs8https://bit.ly/clickpodcastyoutube [https://bit.ly/clickpodcastyoutube]

Ep. 76 | What a StoryBrand Website Actually Looks Like - Real Examples

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDBLejJOMmFvTnd4S2puaHhmanp4cFUzU0pPQXxBQ3Jtc0tuQW8zam9reDloLUwyNjl2QmxqdzQta0JmU0VHRDBlRVJPb1BSYUhabkc5ZTZqdU1xbUZUdU5wS1F4OUJOMVFXZTFKNHZVMDk0ZTEwSUx5SF9ldTBZVGVHeXJsLXNqS01qeS1KYmYzTkV4T1lEQ1c2MA&q=https%3A%2F%2Facademy.jeffsu.org%2Fai-toolkit%3Futm_source%3Dyoutube%26utm_medium%3Dvideo%26utm_campaign%3D170&v=EOmgC3-hznMhttps://www.reddoorstories.com/free-resources [https://www.reddoorstories.com/free-resources] If you have a website and you're not getting clients from it, the problem is almost never the design. It's the message. In this episode, I walk you through a real before-and-after website transformation with my client Heidi Allsop of Heidi Allsop Coaching. You'll see exactly what wasn't working on her original site and what we changed to make it a high-converting website. Here's what this episode covers: * Your homepage has one job. And most coaching websites aren't doing it. I'll show you exactly what that looks like and what to fix. * Your bio isn't the problem. Where you put it is. There's a specific order that makes visitors care about who you are, and most coaches have it backwards. * Your testimonials might be working against you. A few small changes make the difference between social proof that builds trust and social proof that creates friction. This episode is a practical walkthrough of a StoryBrand website you can apply to your own website today. — Connect with Kris Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call [https://go.reddoorstories.com/money-making-messaging-call]  Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources [https://www.reddoorstories.com/free-resources] Instagram: https://instagram.com/reddoorstory [https://instagram.com/reddoorstory] Facebook: https://facebook.com/reddoorportland [https://facebook.com/reddoorportland] LinkedIn: https://www.linkedin.com/in/reddoordesigns/ [https://www.linkedin.com/in/reddoordesigns/] Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTNrc285dnlOSGRHdlBYb2xUOEtmMDhWUFRQd3xBQ3Jtc0tuMExLdHh3WDdqOVJncVhJckRVYjRROGZLbWxjSlV3dk9IUlJiM1hCSy13dFdYMm1EdGJwSDh6Z2loVkhwaUxlZHdoOE1ndzFCZk1kR1lVOUxvUFFlSDdyN21zOHk2ZlFaVGg5ZmZURklvcXdzaVhEcw&q=https%3A%2F%2Fbit.ly%2Fclickpodcastapple&v=Ja6wXRPbYs8] Spotify: https://bit.ly/clickpodcastspotify [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1VlNnprUTdSRXlzSFVNbW1QRDNWamJKWUpPUXxBQ3Jtc0ttVkR0bF81UU5NOHQ3NEV0VjZfeDRXdnByV0ZCckFFZjhfVE1IVUczRUowNGxzbXJSNURyc1pMLVQ2eGhUUzF3OXdKTDFqVmozNFZqV3pPUVdFTGppemluYlZWYVlWOVlpZGRtVy1OVHJzOGlUcHNxSQ&q=https%3A%2F%2Fbit.ly%2Fclickpodcastspotify&v=Ja6wXRPbYs8] YouTube: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm1USXVFaTd2OENNcHBLaUN6NklBeVFwZHNpd3xBQ3Jtc0tsYWJIWmZ5cTZyRGQ2YkFsU0g2ekhKRWFwaUY3dmVYVjJhbVlCZ0g4VjJwel9tWElYQWtDQ2h5NEVuRndkbXZVM3d1R09XUU1KdVMzWkVqTTdYWmw0R1lmNi14QXE3VHM2NFozbFRRMjdkWFhLWlljOA&q=https%3A%2F%2Fbit.ly%2Fclickpodcastyoutube&v=Ja6wXRPbYs8https://bit.ly/clickpodcastyoutube [https://bit.ly/clickpodcastyoutube]

Ep. 75 | How to Use Storytelling to Close More Sales with Neal Foard

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDBLejJOMmFvTnd4S2puaHhmanp4cFUzU0pPQXxBQ3Jtc0tuQW8zam9reDloLUwyNjl2QmxqdzQta0JmU0VHRDBlRVJPb1BSYUhabkc5ZTZqdU1xbUZUdU5wS1F4OUJOMVFXZTFKNHZVMDk0ZTEwSUx5SF9ldTBZVGVHeXJsLXNqS01qeS1KYmYzTkV4T1lEQ1c2MA&q=https%3A%2F%2Facademy.jeffsu.org%2Fai-toolkit%3Futm_source%3Dyoutube%26utm_medium%3Dvideo%26utm_campaign%3D170&v=EOmgC3-hznMhttps://www.reddoorstories.com/free-resources [https://www.reddoorstories.com/free-resources] Most business owners think storytelling is about being a good communicator. Neal Foard would tell you it goes much deeper than that. After 30+ years crafting persuasive messages for brands like Toyota, Budweiser, and Lexus, he's learned that the stories you choose to tell reveal your priorities, and the right story at the right moment can be worth more than any sales strategy. In this episode, I sit down with Neal Foard, storyteller, persuasion expert, and founder of StoryFire, to talk about what actually makes people trust you, buy from you, and come back. Neal brings real-world examples that are hard to forget, including a car dealer whose unofficial motto was "I'll lose a little money to make a friend" and a $1.86 investment that earned a first-class upgrade at LAX. The throughline in all of it: generosity and trust compound in ways that transactional selling never will. What we cover in this episode: * Why the stories you choose to tell matter more than how polished your delivery is * How rehearsing a presentation 30+ times actually makes you sound more natural and more credible * The real reason kind businesses outperform aggressive ones (and the car dealer who proved it) * What a troll doll and a bag of M&Ms can teach you about making people feel seen * Why recording yourself on camera is one of the most underused tools for becoming a better communicator If you want clients who trust you before they ever get on a call with you, this conversation is worth your time. Meet Neal Foard Neal Foard is a master storyteller and branding expert who spent 25 years shaping award-winning ad campaigns for global icons like Budweiser, Lexus, and Sony. For his international work on Toyota, he was listed among the top ten most decorated creative directors in the world. As Worldwide Director of Creative Learning for advertising giant Saatchi & Saatchi, Neal authored a program to teach professionals to sell their work more effectively. Today, he consults with Fortune 500 companies, universities, and governments on the art of persuasive messaging. A sought-after speaker with multiple appearances on the TEDx stage, Neal is known to millions for his viral videos celebrating everyday human kindness. https://www.storyfire.net [https://www.storyfire.net] https://www.instagram.com/nealfoard/ [https://www.instagram.com/nealfoard/] https://www.youtube.com/@nealfoard/videos [https://www.youtube.com/@nealfoard/videos] nealfoard.com [http://nealfoard.com] — Connect with Kris Book a Money-Making Messaging Call: https://www.reddoordesigns.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFNjVE03OEN6WHZWQ2RyaHNvVl9IMDl1akthUXxBQ3Jtc0ttTm1mQzBKRWxWTnJ1M1pwMGxUUUM5LUVZb3BTcXoyZGltZFVLSDJ4Z0xXaUxodDZHcE1oUktEckhRQVJrMEU0UkNJTmJJNVJRVWJITVFkcF80TVNQOXV0TUdZSldKVWdRenpfTEo2NzVvVU4wVEdaUQ&q=https%3A%2F%2Fwww.reddoordesigns.com%2F&v=Ja6wXRPbYs8] Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources [https://www.reddoorstories.com/free-resources] Instagram: https://instagram.com/reddoorstory [https://instagram.com/reddoorstory] Facebook: https://facebook.com/reddoorportland [https://facebook.com/reddoorportland] LinkedIn: https://www.linkedin.com/in/reddoordesigns/ [https://www.linkedin.com/in/reddoordesigns/] Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTNrc285dnlOSGRHdlBYb2xUOEtmMDhWUFRQd3xBQ3Jtc0tuMExLdHh3WDdqOVJncVhJckRVYjRROGZLbWxjSlV3dk9IUlJiM1hCSy13dFdYMm1EdGJwSDh6Z2loVkhwaUxlZHdoOE1ndzFCZk1kR1lVOUxvUFFlSDdyN21zOHk2ZlFaVGg5ZmZURklvcXdzaVhEcw&q=https%3A%2F%2Fbit.ly%2Fclickpodcastapple&v=Ja6wXRPbYs8] Spotify: https://bit.ly/clickpodcastspotify [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1VlNnprUTdSRXlzSFVNbW1QRDNWamJKWUpPUXxBQ3Jtc0ttVkR0bF81UU5NOHQ3NEV0VjZfeDRXdnByV0ZCckFFZjhfVE1IVUczRUowNGxzbXJSNURyc1pMLVQ2eGhUUzF3OXdKTDFqVmozNFZqV3pPUVdFTGppemluYlZWYVlWOVlpZGRtVy1OVHJzOGlUcHNxSQ&q=https%3A%2F%2Fbit.ly%2Fclickpodcastspotify&v=Ja6wXRPbYs8] YouTube: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm1USXVFaTd2OENNcHBLaUN6NklBeVFwZHNpd3xBQ3Jtc0tsYWJIWmZ5cTZyRGQ2YkFsU0g2ekhKRWFwaUY3dmVYVjJhbVlCZ0g4VjJwel9tWElYQWtDQ2h5NEVuRndkbXZVM3d1R09XUU1KdVMzWkVqTTdYWmw0R1lmNi14QXE3VHM2NFozbFRRMjdkWFhLWlljOA&q=https%3A%2F%2Fbit.ly%2Fclickpodcastyoutube&v=Ja6wXRPbYs8https://bit.ly/clickpodcastyoutube [https://bit.ly/clickpodcastyoutube]