Forsidebilde av showet Future of Finance Marketing

Future of Finance Marketing

Podkast av Social Fresh

engelsk

Business

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Les mer Future of Finance Marketing

Expert discussions and marketing counsel for finance brands that want to stand out and command attention. Explore what’s working, what’s next, and how the smartest minds in finance marketing are thinking ahead. futureoffinancemarketing.com

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16 Episoder

episode Inside The Carlyle Group’s Content Engine: Strategy, Channels & Impact cover

Inside The Carlyle Group’s Content Engine: Strategy, Channels & Impact

Host Jason Keath speaks with Allen Plummer, Global Head of Content at The Carlyle Group, about how the firm strategically uses owned media, LinkedIn newsletters, podcasts, and video content to build influence in private markets. Timestamps: 02:41 - Owned media 06:26 - LinkedIn newsletters 09:20 - Podcast content 15:39 - Video and multimedia 19:27 - High-production vs low-fi 26:01 - Is YouTube underutilized in finance marketing? 29:51 - AI impact on discovery 32:28 - Career lessons Resources & Links: * The Carlyle Group: https://www.carlyle.com [https://www.carlyle.com] * Allen Plummer on LinkedIn: https://www.linkedin.com/in/allenplummer [https://www.linkedin.com/in/allenplummer] * Future of Finance Marketing Podcast: https://futureoffinancemarketing.com/ [https://futureoffinancemarketing.com/] Join The Conversation: Subscribe to Future of Finance Marketing [https://futureoffinancemarketing.com/] on Apple Podcasts [https://podcasts.apple.com/us/podcast/future-of-finance-marketing/id1800528653], Spotify [https://open.spotify.com/show/29PCJkWylImM2penNOaVbd?si=xNRk4kPBQ4ms1nmwX0ubrw], or other podcast platforms. Connect with Jason Keath on LinkedIn for more insights on finance marketing trends: https://www.linkedin.com/in/jasonkeath [https://www.linkedin.com/in/jasonkeath] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit futureoffinancemarketing.com/subscribe [https://futureoffinancemarketing.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

29. april 2025 - 35 min
episode Unlocking Organic Social: Future-Ready Tactics for Finance Brands with Stripe, Vanguard cover

Unlocking Organic Social: Future-Ready Tactics for Finance Brands with Stripe, Vanguard

Unlocking Organic Social: Future-Ready Tactics for Finance Brands A discussion on which strategies are currently increasing visibility, driving authentic engagement, and building stronger connections with consumers. Including short-from video, creator content, and risk-taking. Panelists include: * Jason Keath, Social Fresh * Nathan Allebach, Ramp * Temeka Easter Rice, Vanguard * Nick Dimichino, Stripe * Jack Richards, Onclusive [https://onclusive.com/what-we-do/monitoring/social-listening/?utm_source=Social%20Fresh&utm_medium=Event&utm_campaign=Marketing%20Financial] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit futureoffinancemarketing.com/subscribe [https://futureoffinancemarketing.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

16. feb. 2025 - 35 min
episode Content Strategies for Tomorrow: How to Engage the Right Audiences with JPMorgan, Square cover

Content Strategies for Tomorrow: How to Engage the Right Audiences with JPMorgan, Square

Content Strategies for Tomorrow: How to Engage the Right Audiences Discover the innovative content strategies top brands are using to build stronger customer connections. Explore how modern finance audience journeys have evolved, which content formats are gaining traction, and how personalized storytelling is driving better results. Panelists include: * Jason Keath, Social Fresh * Mallory Russell, Square * Abel Flint, JPMorgan Payments * Zontee Hou, Convince & Convert This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit futureoffinancemarketing.com/subscribe [https://futureoffinancemarketing.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

16. feb. 2025 - 33 min
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