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Good Mood Marketing

Podkast av Good Mood Media

engelsk

Business

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Les mer Good Mood Marketing

Marketing should be fun, and at Catalyst, we believe it can even put you in a good mood! Katie, Thomas, and Christy get together in each episode along with a guest expert to talk about agency culture, traditional and digital real estate marketing trends, and impact marketing. In a world that can all too often dwell on the negative, join us as we shine some light on the good.

Alle episoder

27 Episoder

episode Behind The Scenes of the Willow Bridge Rebrand with Sarah Johnson cover

Behind The Scenes of the Willow Bridge Rebrand with Sarah Johnson

Welcome back to Season 3 of the Good Mood Marketing™ podcast! In this episode, our hosts are joined by Sarah Johnson, National Director of Marketing and Brand Strategy, to take a behind-the-scenes look at the recent rebranding of Lincoln Property Company's residential division to Willow Bridge.  Tune in for an engaging conversation as Sarah shares insights into the symbolism, history, and culture that shape the Willow Bridge name and brand identity. From the collaborative efforts with marketing agency IDEO to the active involvement of employees at every turn, every element of this rebranding journey is a fascinating blend of art and strategy. We also discuss how the Willow Bridge team successfully revealed the new identity to clients and team members, the timing and intricacies involved with a nationwide rebrand, as well as some fun insights along the way.

30. nov. 2023 - 21 min
episode The Art of Development cover

The Art of Development

The Art of Development When it comes to building out a new brand, specifically for new community developments, timing is everything. From discovery to groundbreaking to grand opening, every milestone and marketing decision has value in achieving brand recognition and results before Presidium’s communities open their doors. We joined Presidium’s Director of Marketing and Training, Joanna Nosewicz, who shared her experience and strategies for building a strong identity (even when the building itself doesn’t exist yet). Listen today to learn more. Joanna Nosewicz Joanna Nosewicz has been in the real estate industry for just under nine years. As Director of Marketing and Training at Presidium, Joanna oversees marketing efforts for all of Presidium’s new developments. Learn more about Joanna’s experience by listening today.

6. juli 2023 - 31 min
episode The Rental Renaissance cover

The Rental Renaissance

The Rental Renaissance On this episode, the #gmm crew talks through all things related to single-family homes and townhomes vs. apartments alongside Roger Daniel, founder and president of DMG Management. In the current real estate landscape, specifically rentals, both the #gmm crew and Roger have noticed the trends of residents gravitating toward rental homes in search of privacy, green spaces, and more. But how has this shifted the way marketers and property owners advertise without traditional amenities? Find out by listening today. Roger Daniel Roger Daniel is the founder and President of Daniel Management Group and is responsible for the day-to-day management and leasing of a portfolio consisting of more than 2,000 units around the broader Midwest. Prior to creating DMG, Roger held various positions in multifamily leasing, property management, acquisitions, and brokerage. Learn more about Roger’s expertise and background by listening today.

22. juni 2023 - 22 min
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