How I Built This with Guy Raz

Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.

At 19, Ben Francis was lifting weights during the day and delivering pizza at night. He didn’t have money. He didn’t have fashion experience. He didn’t even know how to sew. What he did have was a front-row seat… to a new online trend. Before Instagram and influencers became a strategy, a handful of YouTubers were redefining gym culture — building identity and community online.  With his gymwear brand Gymshark, Ben didn’t try to compete with Nike. He didn’t try to buy ads. He did something much more powerful: He built relationships. He sent free T-shirts to the Youtubers he admired. He learned what gym-goers actually wanted to wear: tapered tracksuits, and shirts that emphasized their muscles. Today, Gymshark is valued at more than a billion dollars, and Ben is the youngest billionaire in the UK. But his story is not just about business. It’s about identity, discipline, humility—and learning to grow as fast as you can learn.  What You’ll Learn:  * How to build a brand by building community first  * How to hire smart people without losing control of your company * Avoiding imposter syndrome by creating your own apprenticeship program  * How to get stronger by staying in your lane  Timestamps:  06:15 - The IT education that changed Ben’s life 17:48 - Gymshark’s first sale: a £2 profit that had him dancing in his bedroom 20:06 - Early apparel—Screen-printing T shirts, a single sewing machine  23:50 - How YouTube bodybuilders became their best marketers  40:48 - How Ben hired his own boss–and what he learned from him 47:44 - Expanding to the US: a bone-chilling trip to Ohio   50:35 - The bodybuilder’s aesthetic: big shoulders, narrow waist 53:58 - The painful breakup between Ben and his co-founder  1:04:49 - Why he earned the nickname “Hurricane Ben.”  1:12:30 - A legacy company: Resisting the urge to grow beyond the gym  1:19:19 - Small Business Spotlight  This episode was produced by J.C. Howard, with music by Ramtin Arablouei. Edited by Neva Grant, with research help from Alex Cheng.   Follow How I Built This: Instagram → @howibuiltthis [https://www.instagram.com/howibuiltthis/] X → @HowIBuiltThis [https://x.com/howibuiltthis] Facebook → How I Built This [https://www.facebook.com/howibuiltthis] Follow Guy Raz: Instagram → @guy.raz [https://www.instagram.com/guy.raz/] Youtube → guy_raz [https://www.youtube.com/channel/UCNSfrxNEmCruNtjIzxCBHjg] X → @guyraz [https://x.com/guyraz] Substack → https://urldefense.com/v3/__http:/guyraz.substack.com__;!!Iwwt!RZoD751oWzUzoqqdJiqaoL6HdJfRHDUO1TKvYJ424d3Udn7-Pw9Nj6nEsauh9zcgEvLjUEc$guyraz.substack.com [http://guyraz.substack.com] Website → https://urldefense.com/v3/__http:/guyraz.substack.com__;!!Iwwt!RZoD751oWzUzoqqdJiqaoL6HdJfRHDUO1TKvYJ424d3Udn7-Pw9Nj6nEsauh9zcgEvLjUEc$guyraz.com [http://guyraz.com] See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].

Advice Line with Chet Pipkin of Belkin International

Chet Pipkin, former CEO and founder of the electronic goods company Belkin International, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Chet and Guy drill into why solving problems for consumers is the key to success. First, we hear from Daniel in Toronto, who’s wondering how to educate customers about his company’s plastic-free, dissolvable shampoo and conditioner tablets. Then Meredith in Long Island asks how to manage inventory for her booming backpack organizer business that keeps selling out to female athletes. And Ryan in San Diego asks for strategies to grow the B2B side of his therapeutic massage tool company. Thank you to the founders of EarthSuds, Sideline Bags and Rolflex for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Belkin International’s founding story [https://wondery.com/shows/how-i-built-this/episode/10386-belkin-international-chet-pipkin/?queryID=61ab22ed2038d90da414d92d8eb10aef] as told by Chet on the show in 2019. This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo. See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

In his 20’s, working an office job he hated, Tom woke up in the middle of the night with a wild idea: why not take people on bike trips? No playbook. No investors. Just a sense that he could make a living doing what he loved. His first trip? Four guests riding through Death Valley, pitching their own tents. From there, Backroads scaled to hotels, while weathering a bike burglary, a van rollover in the desert, 9/11, the Great Recession, and a pandemic that brought tourism to a halt.  Today, Backroads runs 5,000+ trips a year in 60+ countries. This is a masterclass in savvy cash flow, scrupulous quality control, and dogged iteration. If you care about travel, brand, or building a services business at scale—listen to this. What you’ll learn: * How a 5,000 mile solo bike trip laid the groundwork for Backroads  * The first guided trip in Death Valley: four people, high winds, 50 miles/day  * How to get your stolen bikes back: confront the thief yourself  * The “collect early, pay late” flywheel that powered growth without investors * How Backroads survived 9/11, 2008, and COVID—and what changed after each shock * Avoiding the Instagram trap and delivering peak, uncrowded experiences TImestamps: * 7:24 – Tom’s epiphany and the eight pages of notes that started Backroads * 10:15 – From cubicle to road bike: the solo trip that shaped the company’s DNA * 12:46 – Trip #1: Making mistakes in Death Valley—and learning fast * 24:47 – Tom’s DIY recovery operation after a warehouse burglary * 29:21 – Cash without capital: spend your deposits, pay hotels later  * 30:55 – The Nevada rollover: walking out of the ER…and running the next trips * 40:06 – Recovering after 9/11 and the financial crisis—and rebuilding the company’s value prop * 45:46 – Post-COVID surge, and avoiding the tyranny of the travel selfie  This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Patrick Murray and Jimmy Keeley. Follow How I Built This: Instagram → @howibuiltthis [https://www.instagram.com/howibuiltthis/] X → @HowIBuiltThis [https://x.com/howibuiltthis] Facebook → How I Built This [https://www.facebook.com/howibuiltthis] Follow Guy Raz: Instagram → @guy.raz [https://www.instagram.com/guy.raz/] Youtube → guy_raz [https://www.youtube.com/channel/UCNSfrxNEmCruNtjIzxCBHjg] X → @guyraz [https://x.com/guyraz] Substack → https://urldefense.com/v3/__http:/guyraz.substack.com__;!!Iwwt!RZoD751oWzUzoqqdJiqaoL6HdJfRHDUO1TKvYJ424d3Udn7-Pw9Nj6nEsauh9zcgEvLjUEc$guyraz.substack.com [http://guyraz.substack.com] Website → https://urldefense.com/v3/__http:/guyraz.substack.com__;!!Iwwt!RZoD751oWzUzoqqdJiqaoL6HdJfRHDUO1TKvYJ424d3Udn7-Pw9Nj6nEsauh9zcgEvLjUEc$guyraz.com [http://guyraz.com] See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].

Advice Line with Tariq Farid of Edible Arrangements

Tariq Farid the founder of Edible Arrangements joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Tariq updates Guy on how he’s pivoting into a new industry while ushering in the next generation of leadership at the company.  First, we hear from Jake in Virginia who’s wondering how he can make his Filipino-inspired banana ketchup mainstream in America. Then, Heather in Sweden wants to know if she should change the name of her luxury polar voyage company to distance themselves from cruises. And, Ryan in Texas wants to know how he can bump up his revenue without losing his company’s highly personalized customer service.  Thank you to the founders of Fila Manila, Minimal Impact Cruises, and Kong Screen Printing for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Edible Arrangement’s founding story as told by Tariq on the show in 2017. [https://wondery.com/shows/how-i-built-this/episode/10386-edible-arrangements-tariq-farid/?queryID=833f517bbd960726f947eb3c6614c457] This episode was produced by Rommel Wood with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Robert Rodriguez.  See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info] See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].

Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.

In 2010, software engineer Natalie Gordon was pregnant– and fed up with the overwhelming baby aisles in big box stores.  So she quit her computer job to code the registry she wished existed. No pink-and-blue giraffes. No allegiance to a single store. Just a universal list that let friends give the real help that new parents need—from strollers to diaper services to dog-walking. Natalie coded the first lines of Babylist during her son’s nap time. She managed customer support, pitched bloggers from coffee shops, and learned growth the hard way—first through affiliates, then with a pivotal Pinterest bet, and finally by taking on her own inventory (and all the headaches that come with it). Along the way she wrestled with hiring, firing, fundraising, and the identity shift from founder to CEO. Today, Babylist is one of the most trusted parenting platforms in the U.S., with a retail arm, editorial content, and a program for providing breast pumps.  This is a masterclass in living a problem–and building a solution.  You’ll learn: * How to spot a customer pain point and design an MVP around it * The power of slow virality * How to use a small seed round without losing control * The painful path from affiliate revenue to first-party e-commerce * Stumbles with hiring – and firing– as a first-time CEO * How paid growth works on visual platforms like Pinterest * How “controlling your destiny” justifies a hard shift in business model * How coaching and feedback helps you evolve from founder to leader Timestamps: * 05:32 - Learning to solve hard problems at Amazon - * 08:28 - Sabbatical in Latin America: Natalie’s first (failed) business and what it taught her * 17:50 - A meltdown in a superstore → the Babylist “aha” moment * 19:40 - Designing a universal registry, dog-walking included * 24:42 - Blitzing the mommy blogs, a  “pregnant hacker” post on Hacker News * 30:01 - Why $140/month revenue felt like a victory * 39:18 - Going solo at an Accelerator, and the agony of early hiring and firing * 49:29 - From “slowly viral” to real scale, and how Pinterest helped * 58:09 - Affiliate links to in-house inventory → piles of bassinets in the office  * 1:01:57 - COVID’s unexpected windfall,  the health wedge (breast pumps & beyond) This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Patrick Murray and Jimmy Keeley.  Follow How I Built This: Instagram → @howibuiltthis [https://www.instagram.com/howibuiltthis/] X → @HowIBuiltThis [https://x.com/howibuiltthis] Facebook → How I Built This [https://www.facebook.com/howibuiltthis] Follow Guy Raz: Instagram → @guy.raz [https://www.instagram.com/guy.raz/] Youtube → guy_raz [https://www.youtube.com/channel/UCNSfrxNEmCruNtjIzxCBHjg] X → @guyraz [https://x.com/guyraz] Substack → https://urldefense.com/v3/__http:/guyraz.substack.com__;!!Iwwt!RZoD751oWzUzoqqdJiqaoL6HdJfRHDUO1TKvYJ424d3Udn7-Pw9Nj6nEsauh9zcgEvLjUEc$guyraz.substack.com [http://guyraz.substack.com] * Website → https://urldefense.com/v3/__http:/guyraz.substack.com__;!!Iwwt!RZoD751oWzUzoqqdJiqaoL6HdJfRHDUO1TKvYJ424d3Udn7-Pw9Nj6nEsauh9zcgEvLjUEc$guyraz.com [http://guyraz.com] See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].