IDS Podcast

Jennifer McGraw on Getting Designers Published & Building Authority Through PR

In the season two finale of the IDS Podcast, host Brian Berkowitz sits down with Jennifer McGraw [https://jennifermcgrawpr.com], a Long Island-based publicist specializing in PR for interior designers. With a background rooted in luxury home marketing, Jennifer shares her journey into this niche and how she helps designers get featured in top publications, land product collaborations, and even secure book deals. The episode dives deep into the value of PR, exploring how being published differs from simply posting on social media—and why it holds significantly more weight in establishing industry authority. Jennifer outlines the four essential boxes designers must check for publication: standout design, professional photography, expert styling, and a compelling story. She and Brian also explore common mistakes designers make when trying to DIY their PR, emphasizing the importance of properly packaging submissions and understanding editorial timelines and exclusivity rules. They also discuss the rise of room roundups and how these online features can boost visibility and social growth. Whether you're an emerging designer or a seasoned pro, this episode offers crucial insights into the publishing process and how to leverage it to elevate your brand. You can learn more about our host Brian Berkowitz: Brian's Website:  https://www.brianberkowitzphoto.com [https://www.brianberkowitzphoto.com/] Brian's Instagram:  https://www.instagram.com/brianberko [https://www.instagram.com/brianberko]

The Next Wave: Young Professionals Transforming Design

In this episode of the IDS Podcast, host Brian Berkowitz sits down with three rising voices in the interior design industry—Joey from Sights N Sounds [https://hometheater.biz], Jessica from Country Carpet [https://www.countrycarpet.com/?utm_campaign=local_listing&utm_source=google&utm_medium=directory], and Hailey from Elements Lighting and Decor [https://elementslightingstore.com]. Representing a new generation, each guest shares their journey into their respective family businesses and reflects on the unique challenges and opportunities that come with stepping into an already established brand. The conversation dives into how younger professionals are bringing fresh perspectives to tradition-rich companies, embracing new technologies like AI-powered visualization tools, circadian lighting, smart home integration, and VR-enhanced showrooms. Social media’s growing influence is also discussed, including how platforms like Instagram and Pinterest are now essential tools for branding, networking, and even client acquisition. The guests also tackle the age-related biases they sometimes face, the evolving role of trade shows, and how AI is reshaping everything from customer experience to business operations. Finally, they offer actionable advice to both young professionals entering the industry and seasoned designers looking to connect with the next generation. You can learn more about our host Brian Berkowitz: Brian's Website:  https://www.brianberkowitzphoto.com [https://www.brianberkowitzphoto.com/] Brian's Instagram:  https://www.instagram.com/brianberk [https://www.instagram.com/brianberko]

AI for Interior Designers — One Year Later with Jenna Gaidusek

In this exciting follow-up to last season’s popular episode, Brian Berkowitz reconnects with Jenna Gaidusek, founder of AI for Interior Designers [https://www.aiforinteriordesigners.com], to explore just how much has changed in the world of tech and AI in the past year. With AI tools evolving at lightning speed, Jenna breaks down what’s new, what’s obsolete, and how interior designers can make smarter use of current technology without feeling overwhelmed. From the rise of photorealistic renderings and video tools to the emergence of deep research features in platforms like ChatGPT and Google Gemini, Jenna explains how these advancements are streamlining design workflows, saving time, and enhancing client presentations. She shares insights on the increasing use of AR, automation tools, and Canva’s new capabilities, as well as her thoughts on ethical AI usage, IP concerns, and the growing influence of voice agents. Whether you're tech-curious or still on the sidelines, this episode offers accessible tips to help designers integrate AI into their daily routines and marketing strategies—without needing a computer science degree. Learn more about Jenna’s work, her daily AI training program, and her upcoming in-person workshops at aiforinteriordesigners.com [https://aiforinteriordesigners.com]. You can learn more about our host Brian Berkowitz: Brian's Website: https://www.brianberkowitzphoto.com [https://www.brianberkowitzphoto.com/] Brian's Instagram: https://www.instagram.com/brianberko [https://www.instagram.com/brianberko]

Inside the World of Color with Benjamin Moore’s Andrea Magno

In this episode of the IDS Podcast, host Brian Berkowitz sits down with Andrea Magno, Director of Color Marketing & Design at Benjamin Moore, for an insightful conversation about the world of color and design. Andrea shares her journey from art history and interior design to becoming one of the leading voices in color strategy at Benjamin Moore. They explore the psychology behind color choices, how color influences mood and perception, and the importance of lighting in interior spaces. Andrea also discusses how designers can navigate client indecision by using visualization tools and understanding emotional connections to color. From nostalgic palettes to modern trends, Andrea reveals the thought process behind Benjamin Moore’s 2025 Color of the Year, “Cinnamon Slate,” and what it represents in today’s design landscape. The episode dives deep into practical tools—like peel-and-stick samples, the Benjamin Moore Color Portfolio app, and large color chips—to help designers and homeowners make informed decisions. Andrea also explains the role of Benjamin Moore reps and how designers can build meaningful collaborations to elevate their projects. Whether you're a designer, photographer, or simply a color enthusiast, this episode offers valuable insights into how color shapes the spaces we live and work in. You can learn more about our host Brian Berkowitz: Brian's Website: https://www.brianberkowitzphoto.com [https://www.brianberkowitzphoto.com/] Brian's Instagram: https://www.instagram.com/brianberko [https://www.instagram.com/brianberko]

Designing Kitchens That Work — With Nava Slavin from The Creative Edge

n this episode of the IDS Podcast, host Brian Berkowitz sits down with Nava Slavin from The Creative Edge [https://www.thecreativeedgeinc.com]in Roslyn to explore the art and science of kitchen design. With a background in architecture and decades of hands-on experience, Nava shares her journey from big city architecture firms to running her own boutique design studio. The discussion dives deep into the evolution of kitchen spaces—from compact, closed-off areas to today's open-concept lifestyle hubs. Nava unpacks how client priorities have shifted toward multifunctional spaces that encourage family interaction and social gatherings. She discusses the influence of smart technology, like connected appliances and intelligent storage solutions, and shares her favorite efficiency tips, including the power of induction cooking and steam ovens. Nava also highlights how to balance timeless aesthetics with contemporary trends, navigate storage challenges in small spaces, and avoid common design pitfalls—especially when it comes to corners and cabinetry. Whether you're a design enthusiast, a homeowner planning a remodel, or a fellow designer, this episode is packed with insight on how to create functional, beautiful, and enduring kitchen spaces. You can learn more about our host Brian Berkowitz: Brian's Website: https://www.brianberkowitzphoto.com [https://www.brianberkowitzphoto.com/] Brian's Instagram: https://www.instagram.com/brianberko [https://www.instagram.com/brianberko]