Influence

Justin Sacks: Creator Programs: What Every Gaming Marketer Should Know | Ep. 12

What does it mean to build a great gaming creator program? Justin Sacks, co-founder and CEO of Nexus.gg [https://www.nexus.gg/], joins us on the podcast to discuss the emerging world of gaming industry creator programs and how they can impact game success. He’s a former competitive gamer who transitioned to pioneering creator programs-as-a-service after realizing the power of measuring performance for content creator collaborations. We discuss the hurdles associated with selling to large game publishers, how marketers can harness mid-tail creators to drive player engagement and revenue, and building meaningful and sustainable relationships with creators. Hosted by Powder [https://powder.gg/]. In this episode, we cover: * The evolution of creator programs and their increasing importance in the gaming industry. * Challenges faced by game publishers in adopting and integrating creator programs effectively. * What good and bad implementations of creator programs look like. * The role of agents and management groups in shaping successful creator strategies. * The impact of creator programs on player behavior and game monetization. * Strategies for building long-term, mutually beneficial relationships between creators and game publishers. * And more… ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Olga Wese: The Complex Art of Influencer Marketing | Ep. 11

How should you select influencers and manage risk when building a complex campaign? This episode welcomes guest Olga Wese, founder of Joined Media Group [https://joined.media/], to talk about complex creator campaigns, ranging from classical influencer marketing to bringing in celebrity ambassadors. We cover the challenges of working with high-profile celebrities and the importance of due diligence and risk management when finding the right campaign partners, as well as the importance of relationship, logistics, and self-management in influencer marketing. Hosted by Powder [https://powder.gg/]. In this episode, we cover: * The unique challenges and benefits of partnering with high-profile celebrities  * What qualities make a good agent or marketer in influencer marketing in gaming * How to manage relationships, logistics, and negotiations in influencer marketing * How to build strong processes to scale your influencer marketing team * And more… ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Matt Woods: Understanding the Changes in Influencer Marketing | Ep. 10

How has influencer marketing changed in the last five years–and what trends are changing the industry today? Matt Woods, CEO and co-founder of AFK Group [https://www.thisisafk.com/] joins Influence to share his perspective. From his early days as a content creator to spearheading a major influencer marketing agency, Matt shares his unique perspective on the evolving dynamics of platform-specific strategies, building relationships, and practical advice for both upcoming influencers and brands. Hosted by Powder [https://powder.gg/]. In this episode, we cover: * Building relationships and networking with other content creators. * Longevity and sustainability in influencer marketing. * Monetization for creators. * Choosing platforms and collaborations.  * Understanding the role of the audience is crucial in influencer marketing.  * The keys to success for aspiring creators. * And more… ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Matt Potthoff: The Future of Esports and Content | Ep. 9

In this episode of Influence, our guest Matthew Potthoff, former professional Halo and Call of Duty esports player for teams like Cloud9, Team Liquid, eUnited, and more who manages all gaming and esports activity at Pivot Agency [https://pivot-agency.com/], shares his journey from the adrenaline-fueled days of competitive gaming to connecting brands with esports teams to reach engaged audiences at a sports marketing agency. We discuss the challenges of balancing content creation with competitive play, the evolution of esports marketing, and the critical importance of authentic brand-influencer relationships. Hosted by Powder [https://powder.gg/]. In this episode, we cover: * The highs and lows of streaming and creating content while competing as a professional player  * What people misunderstand about being a professional esports player * How professional players can build a lasting career in esports  * How brands can work best with esports players and teams * The future of content creation in esports * And more… ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Louis George Stringer: The Rise of Chess Content Creation | Ep. 8

What does influencer marketing have to do with chess? For one of the world’s most popular games, online strategy is everything. With guest Louis George Stringer, known for his innovative work marketing chess online and collaborating with top players like Magnus Carlsen, GothamChess, and Chess.com, we talk about how chess content is consumed and marketed today. Hosted by Powder [https://powder.gg/], this conversation offers a unique perspective on content creation, audience engagement, and the creator economy within the niche yet globally beloved game of chess. In this episode, we cover: * Chess's explosive growth on digital platforms. * Strategies for optimizing chess content for viral appeal and audience retention. * The evolution of chess streaming and content creation, highlighting the blend of education, entertainment, and gaming. * The impact of AI on content creation and the future challenges for influencers and content creators in maintaining authenticity. * The significance of passion and authenticity in building a career in influencer marketing or as a content creator. * And more… ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.