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Influencing the Influencers

Podkast av Sara Kragness

engelsk

Personlige historier og samtaler

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Les mer Influencing the Influencers

Influencing the Influencers is not your average Marketing Podcast. Your host Sara is out to rebrand Influencer culture, for the better. She'll be discussing the current landscape for influencers and deep dive with guests to learn more about how they are using their business to make an impact.

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19 Episoder

episode Lizzo Got Called IN: Let's Talk Accountability and Call Out Culture cover

Lizzo Got Called IN: Let's Talk Accountability and Call Out Culture

Recently, Lizzo fans went to listen to her new song "Grrrls" and within seconds they were hearing her use a slur that has historically - and is still currently - used against folks with cerebral palsy and other conditions that cause uncontrollable sudden movement. The reactions were mighty and many fell back into the defensive and called for the de-platforming of Lizzo. Meanwhile, others -  mostly Black, Indigenous, People of Color, took a new route, and called this comrade in for education and an opportunity to make amends.  In this episode I break down these two reactions, and analyze when and why it is necessary to employ call - in practices instead of call out, when address harm caused by someone. Learn More   Learn more on Loretta Ross [https://lorettajross.com/] Watch Loretta Ross' lectures on Call In Culture [https://www.google.com/search?q=Loretta+Ross+Call&rlz=1C5CHFA_enUS814US816&oq=Loretta+Ross+Call+&aqs=chrome..69i57j0i512j0i22i30l5j0i390l3.2764j0j4&sourceid=chrome&ie=UTF-8]Follow Imani Barbarin (crutches_and_spice [https://www.canva.com/design/DAEWVbQDzGw/wH15Tz7JI2JSs-Jd2TaP-A/view]) https://www.google.com/search?q=Loretta+Ross+Call&rlz=1C5CHFA_enUS814US816&oq=Loretta+Ross+Call+&aqs=chrome..69i57j0i512j0i22i30l5j0i390l3.2764j0j4&sourceid=chrome&ie=UTF-8 View Sara's Video on Everyday Slurs [https://www.tiktok.com/@thatdairyqueen/video/7108552544133205294?is_from_webapp=1&sender_device=pc&web_id=7107277637136172586] Support the show [https://www.patreon.com/itipod]

29. juni 2022 - 24 min
episode Bloom Local with Luc Abbott cover

Bloom Local with Luc Abbott

Influencing isn't all about the digital and this week we are talking with Luc Abbott [https://www.instagram.com/luc.abbott/] who is the founder of Bloom Local Guide which connects the digital business space and our local region small businesses in one place - all based on shared values!  I talk with Luc, who changed his name after this was episode recorded, about the inspiration behind the Bloom Local Guide [https://www.bloomlocal.live/2022springsummerguide] and how he is connecting digital and hyper local for community building . Enjoy this conversation and we hope it can inspire you to look local for community in the unexpected places, and if you are so compelled - please reach out, we'd both be happy to connect with you! Visit the Spring/Summer Bloom Local Guide [https://www.bloomlocal.live/2022springsummerguide] Read The Featured Article [https://www.bloomlocal.live/2022springsummerguide/sponsoredstory] about Crip Consulting & Bet on Black (My Family!)  Follow Luc Abbott [https://www.instagram.com/luc.abbott/] and the Bloom Guide [https://www.instagram.com/bloomlocal413/] on IG  Support the show [https://www.patreon.com/itipod]

8. juni 2022 - 35 min
episode Roe v. Wade + White Supremacy on the Left cover

Roe v. Wade + White Supremacy on the Left

In the wake of the leaked Supreme Court decision that signals the likely overturning of Federal Protections from Roe v. Wade, there has been a lot of - understandable- reactions. But being reactionary and quick to act without the necessary preparations leads to a lot of trouble - and fast. This episode is going to take on the responses I've witnessed over the last week to the leaked draft opinion and use the White Supremacy Culture document [https://drive.google.com/file/d/1XR_7M_9qa64zZ00_JyFVTAjmjVU-uSz8/view]  by Tema Okun and the late Kenneth Jones to help me break down how these responses by particularly cis- white- women  are still rooted in WSC.  Then I'll use the solutions provided to help us then begin to imagine new ways to respond and fix the mistakes we have collectively made through our community organizing efforts in the past. Community Orgs  & Abortion Funds to Support Sister Song [https://www.sistersong.net/] Indigenous Women Rising [https://www.iwrising.org/] Chicago Abortion Fund [https://www.chicagoabortionfund.org/] Lilith Fund [https://www.lilithfund.org/] Visit the National Network of Abortion Funds [https://abortionfunds.org/need-abortion/]to find more places to support!  Support the show [https://www.patreon.com/itipod]

11. mai 2022 - 34 min
episode The Future Is Access w Alexa Heinrich cover

The Future Is Access w Alexa Heinrich

In this week's episode I catch up with a former colleague, Alexa Heinrich [https://www.therealalexa.com/], who has gone off and been making waves for folks in the Digital Marketing, pushing folks to consider how accessibility is built into their social media. We discuss her forthcoming book and the free complimentary website, Accessible Social [https://www.accessible-social.com/] - which provides robust education for all social media users to make their content more inclusive for all. We also got into what good access in media can manifest as - doing a case study of a recent Jeep Ad [https://www.adweek.com/convergent-tv/jeeps-ad-with-singing-animals-gets-even-better-when-you-turn-on-captions/].    But it's not an Influencing the Influencers episode without us digging a bit more into the complexities of digital media. Alexa helps continue the conversation I had with Isa in episode 12 "Digital Gardening" [https://www.buzzsprout.com/1931567/10327355], helping us consider HOW we go about the algorithms that force us into self censorship when also considering  access and inclusion. This conversation is so rich and "felt like two friends catching up" - which is what Alexa shared with me when we finished recording. I couldn't agree more! Listen into this convo and follow Alexa on Twitter [https://twitter.com/HashtagHeyAlexa?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor] (she's staying regardless of Musk)!    Other Creators Mentioned To Follow: @merylkevans [https://twitter.com/merylkevans] Support the show [https://www.patreon.com/itipod]

18. april 2022 - 49 min
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