Innovate Marketing

#37 - Faruk Heplevent: Founder and CEO at The Scope / CGI

Faruk Heplevent is a creative force in the automotive marketing industry. In 1990, he began assisting professional photographers, first with still life and then advancing to advertising and car photography. By 1999, Faruk was working for major car brands, creating stunning visuals to capture the public’s imagination. In 2007, he founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. Not only did he coin the term CG photography (using computer software to take pictures), but his team recently published Scope City in 2022: a fully computer-generated city-building tool intended to deliver top-notch work on time. Working for brands like Audi, BMW, Tesla, Li Auto, Nio, Chrysler, Lincoln, Hyundai Genesis VW Renault & Toyota—and earning awards like Cannes Lions along the way—Faruk is an undisputed leader in this field. When he’s not busy bringing his incredible visions into reality, Faruk loves spending time with his wife and four sons in Hamburg, Germany while making beautiful memories together. LINKS * The Scope Studio: https://thescope.studio/ [https://thescope.studio/] * Faruk LinkedIn: https://www.linkedin.com/in/farukheplevent [https://www.linkedin.com/in/farukheplevent] * The Scope LinkedIn: https://www.linkedin.com/company/the-scope/ [https://www.linkedin.com/company/the-scope/] * Podcast Guest Profile: https://speakonpodcasts.com/faruk-heplevent/ [https://speakonpodcasts.com/faruk-heplevent/] PODCAST INFO Innovate Marketing is brought to you by MyPodcast.Media If your brand is considering podcasting for its marketing or communications strategy, visit https://MyPodcast.Media [https://MyPodcast.Media] Hosted by Shawn P Neal Produced by MyPodcast.Media EPISODE TAGS #marketing #automotive #cgi #rcm #executiveleadership #leadership #commercial #video #cgivideo #autoindustry #brand

#36 - Tammy Taylor: Advantum Health CEO Recognized as one of the Top Women in Health IT to Know in 2023

Tammy Taylor, Chief Executive Officer of Advantum Health, an industry-leading practice revenue management authority, was recognized by Becker's Healthcare as one of the Top Women in Health IT to Know in 2023.Tammy’s distinguished career has spanned over 30 years leading large health system revenue cycle teams with a focus on tech-enabled service delivery. Taylor possesses a recognized talent to lead strategy execution, simplify processes, and capture available opportunities for development and growth. She has held senior positions in corporate compliance, hospital and physician revenue cycle, and large group practice management. In addition, she proudly served in the United States Navy. LINKS * Advantum Health: https://advantumhealth.com/ [https://advantumhealth.com/] * Advantum Health LinkedIn: https://www.linkedin.com/company/advantum-health/ [https://www.linkedin.com/company/advantum-health/] * Advantum Health Facebook: https://www.facebook.com/AdvantumHealthRCM [https://www.facebook.com/AdvantumHealthRCM] Innovate Marketing is brought to you by MyPodcast.Media If your brand is considering podcasting for its marketing or communications strategy, visit https://MyPodcast.Media [https://MyPodcast.Media] Hosted by @ShawnPNeal #marketing #healthcare #healthcarercm #rcm #executiveleadership #leadership #womeninit #womeninbusiness #womeninleadership

#35 - Paul O'Malley: Leadership, Marketing, and Agency Insight from Fox Agency COO

Fox Agency is expanding its US presence with the opening of its New York-based office, led by tech industry veteran Paul O'Malley. Paul O'Malley is a global business leader who is motivated by opportunities where he can drive profitable growth and make a meaningful impact on an organization. He leverages integrated marketing and communications campaigns that increase awareness, advocacy, and demand generation. He recently joined Fox Agency as its new Chief Operating Officer – North America, Paul and brings over 15 years of B2B experience to his role. Prior to joining Fox Agency, Paul was responsible for Kingpin Communication's expansion into the US where, Over a period of five years, he built the business from the ground up to over $50m in revenue with a 90% employee retention rate Fox Agency has been steadily growing its US client base, with clients including Delphi, PHINIA, BearingPoint and Arcwide accounting for 30% of its global revenues. The move represents Fox Agency's and O'Malley's commitment to continue this growth to service clients seeking tailored, globally informed strategies from a US location. LINKS * Fox Website: https://fox.agency/ [https://fox.agency/] * Fox on "X": https://twitter.com/foxb2b [https://twitter.com/foxb2b] * LinkedIn: https://www.linkedin.com/company/foxagency [https://www.linkedin.com/company/foxagency] * FaceBook: https://www.facebook.com/FoxB2B/ [https://www.facebook.com/FoxB2B/] Innovate Marketing is produced by https://MyPodcast.Media [https://MyPodcast.Media] Hosted By @ShawnPNeal 10x your brand storytelling power with MyPodcast.Media [http://mypodcast.media/] #businessgrowth #shawnpneal #mypodcastmedia #yourcustomersarelistening #DisruptWithPodcasting #marketing #marketingagency #foxagency #growth #b2b #b2bmarketing #leadership

#34 - Exploring CMO Burnout W/ Kathleen Booth - SVP of Marketing and Growth at Pavilion

What if you could be surrounded and supported by an international community of sales, marketing, success, and RevOps leaders from the world's fastest growing companies? How could you grow? What would you learn? What would you contribute? In this episode of Innovate Marketing by MyPodcast.Media, your host Shawn P Neal sits down to talk marketing, community, growth, and CMO burnout with Kathleen Booth. Kathleen Booth joined Pavilion as a member in 2019, and later went on to become a founding co-chair of the Washington DC chapter, a Pavilion Ambassador, and today, SVP of Marketing and Growth. In that capacity, she leads marketing and sales for the 10,000+ member global community of go-to-market executives. LINKS * Pavilion: http://www.joinpavilion.com [http://www.joinpavilion.com] * Kathleen Booth LinkedIn: https://www.linkedin.com/in/kathleenslatterybooth/ [https://www.linkedin.com/in/kathleenslatterybooth/] Innovate Marketing is a show by MyPodcast.Media 10x Your Brand Storytelling Power with https://MyPodcast.Media [https://MyPodcast.Media] #businessgrowth #marketing #cmo #chiefmarketingofficer #burnout #sales #disruptwithpodcasting #yourcustomersarelistening #shawnpneal

#33 - Steve Paraboschi: Intrapreneurship, Leadership, Corporate Culture, Rentention, and Job Satisfaction

Steve Paraboschi joined International Medical Group (IMG®) in 2017 as Executive Vice President. In January of 2020, Steve became President of IMG and was later appointed to his current role as President and CEO in August of 2021. With more than 30 years of broad financial services industry experience, Steve is proactive and deliberate with IMG’s strategic planning and operational success in the international health insurance, travel insurance, and assistance services markets. He has a successful track record of developing business strategies that drive top-line/bottom-line growth and supporting a dynamic environment of teamwork and employee development. He is responsible for leading the enterprise forward with a focus on innovation and success in IMG's key growth segments. Steve began his career in the investment banking, brokerage, and trust/custody banking subsegments of the financial services industry with stops at Cowen, ADP, Bankers Trust, and Deutsche Bank, before transitioning to the insurance subsegment in 2000. At MetLife, he served in numerous leadership roles, then spent several years at AXA Assistance USA as the Vice President of Global Healthcare and Travel Services and then as the CEO of the U.S. business. Steve has a B.A. in Economics from Rutgers University and an MBA in Corporate Finance from Fairleigh Dickinson University. LINKS * IMG: https://www.imglobal.com/ [https://www.imglobal.com/] * IMG on LinkedIn: https://www.linkedin.com/company/international-medical-group/ [https://www.linkedin.com/company/international-medical-group/] * Steve's LinkedIn: https://www.linkedin.com/in/steve-paraboschi-2091003/ [https://www.linkedin.com/in/steve-paraboschi-2091003/] Innovate Marketing is a podcast by https://MyPodcast.Media [https://MyPodcast.Media] MyPodcast.Media produces AMAZING podcasts for brands. #businessgrowth #disruptwithpodcasting #mypodcastmedia #yourcustomersarelistening #corporateculture #intrapreneurs #retention #leadership #leadershipdevelopment #insurance #csuite #executivepodcast #marketing #shawnpneal