Intelligent Artifice: become a 10X performance marketer

I Roasted Headway's $400mm Ad Creative Strategy. 730 Ads, 3 Blind Spots.

Headway is one of the leading subscription apps in the world: and they run a LOT of ads. I pulled 730 of their display ads and broke them down by angle, format, and messaging to find the patterns behind their scale. Three things stood out: format fatigue, non-human copy, and a massive untapped content goldmine. In this video, I break down how they could 2x their creative velocity without sacrificing performance, by diversifying formats, humanizing the tone, and leveraging the actual insights from the books they summarize. If you run paid ads for any subscription product, these are worth stealing. 🔗 Full ad breakdown + examples: https://intelligentartifice.kit.com/cd7ce6006c More goodies from the frontlines of performance creative: rocketshiphq.com/newsletter

3 Ad Tricks from Apple’s App of the Year Finalist(Steal These)

Ladder was a finalist for Apple's App of the Year in 2025: and they run a LOT of ads. I pulled 60+ of their video ads and ran them through our AI analysis tool, BruteForce, to find the patterns that actually drive conversions. Three things stood out: and none of them are limited to fitness apps. In this video, I break down their calendar date anchoring strategy, their identity-level promise framework, and how they match gendered creative to gendered landing pages across the entire funnel. If you run ads for any app, these are worth stealing. 🔗 Full ad breakdown + data: https://intelligentartifice.kit.com/d1d520c256 More goodies from the frontlines of performance creative: rocketshiphq.com/newsletter

This AI video startup founder scaled to 7 figures with more agents than employees: with Romain Torres, Co-founder at ArcAds

🎙 In this episode: We sit down with Romain Torres, co-founder of Arcads, to explore how they scaled a hypergrowth startup using AI agents, automated workflows, and a data-driven creative engine that produces winning ads at scale. From customer support automation to creative testing with Meta’s ad library, this episode is a masterclass in AI-driven growth. 💡 You’ll learn: * How to scale customer support and ad creation 10x using AI * Why “agents” and workflows are the new growth team * How founders can use automation to stay lean and move fast * The truth about what really works in Meta ad testing 🎧 Whether you’re a growth marketer, creative strategist, or startup founder, this podcast gives you the unfair advantage you need in the new AI era. 🔗 Learn more:  🌐 rocketshiphq.com — Growth systems for high-spend advertisers  🌐 intelligentartifice.net — Podcast hub  📩 Subscribe to the newsletter: intelligentartifice.kit.com

I studied 70 ads to deconstruct Duolingo’s 500M-download ad engine

In this episode, we break down the ad strategy behind Duolingo, the world’s most downloaded language-learning app with over 500 million downloads. Using BruteForce AI, our proprietary ad intelligence system, we analyzed 70 top-performing Duolingo ads to uncover how the brand combines humor, habit-building, and aspiration-driven storytelling to create ads that feel effortless, yet convert at massive scale. From guilt-powered streak culture and playful mascot-led pressure to travel fantasies and research-backed credibility, this teardown reveals how Duolingo turns language learning into a daily habit users don’t want to break. 🔍 What you’ll learn: * How Duolingo directly addresses the “I’m too busy” objection with relatable user proof * Why stacking a single authority signal across every ad builds instant trust * How funny guilt trips outperform preachy motivation * The role of travel and life aspiration in selling language learning * How Duolingo makes learning feel free, fast, and frictionless * Why research-backed messaging reinforces legitimacy without killing fun * How Duolingo promotes premium upgrades by framing them as unlocks, not upsells Whether you’re building a learning app, a productivity tool, or any habit-forming product — this breakdown gives you a repeatable creative playbook you can adapt to your own ads. 🔗 Learn more: 🌐 rocketshiphq.com [http://rocketshiphq.com/] - Creative for high-spend advertisers 🌐 intelligentartifice.net [http://intelligentartifice.net/] - Podcast hub 📩 Subscribe to the newsletter: intelligentartifice.kit.com [http://intelligentartifice.kit.com/]

He wrote the book on AI growth 5 years ago. Here is his 2026 playbook: with Lomit Patel, Chief Growth & Marketing Officer at TYB

🚀 In this episode, I’m joined by Lomit Patel, a growth executive and the bestselling author of Lean AI. Lomit was pioneering AI automation strategies for user acquisition years before ChatGPT made headlines. In this conversation, he breaks down how his approach has evolved from the era of predictive machine learning to the generative AI landscape of today. Lomit shares his specific, high-level workflows for getting "production-ready" output from LLMs, explaining why he treats AI models like a debate team rather than a search engine. He also gives a counter-intuitive take on why AI is actually increasing the headcount and importance of human designers, rather than replacing them. If you are looking to move beyond basic prompts and build an AI-first growth engine, this episode provides the tactical playbook you need. 🎙️ What we cover in this episode: ✅ Lean AI vs. LLMs: How AI strategy shifted from predictive ML (LTV/bidding) to generative workflows.  ✅ The "AI Debate" Strategy: Pitting ChatGPT, Gemini, and Perplexity against each other to fix average outputs.  ✅ Overcoming the "People Pleaser" Bias: Why LLMs tell you what you want to hear and how to force them to critique instead. ✅ The New Role of Designers: Why designers are becoming "Creative Strategists" and the ultimate QA layer for brand authenticity.  ✅ Due Diligence Acceleration: Using AI to manage investor queries and speed up company exits/acquisitions.  ✅ Executive Efficiency: Automating reporting and analysis to cut weeks of work down to minutes . Whether you're a growth marketer, creative director, or startup founder, this conversation offers a masterclass in operationalizing AI beyond the hype 🔗 Learn more:  🌐 rocketshiphq.com [http://rocketshiphq.com/] — Growth systems for high-spend advertisers  🌐 intelligentartifice.net [http://intelligentartifice.net/] — Podcast hub  📩 Subscribe to the newsletter: intelligentartifice.kit.com [http://intelligentartifice.kit.com/]