Late to Grid - Grassroots Racing

The Growth Season: 7 Essential Tips to Master Your Off-Season Prep

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1573798/open_sms] Think the racing season ends when the checkered flag flies? Think again. Bill Snow returns to the Atomic Autosports studio to explain why he calls the winter months the "Growth Season".  In this episode, Bill breaks down seven actionable strategies to ensure you hit the ground running for 2026. From deep-diving into your RaceKeeper video to find hidden tenths, to the "cardboard and magic marker" method for project management, this is your roadmap to a faster next season.  Whether you are auditing your racing budget, shakedown-ing your car for Zero Mechanical DNFs, or hitting the karting track in NOLA to stay sharp, this episode covers the discipline and focus required to never be late to grid. The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com [https://atomicautosports.com/] and book a call with Bill to review your project and goals. Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com [https://atomicautosports.com/] Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection. Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website [https://atomicautosports.com/late-to-grid/].

The Art of the Sponsorship: Bridging the Gap Between Racing and ROI with JP Moery

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1573798/open_sms] Think you know sponsorships? Think again. In this episode, Bill Snow welcomes JP Moery to the Atomic Auto Sports Studio to peel back the curtain on high-level motorsports partnerships. From his roots in the Washington D.C. business community to managing sponsorships at the IndyCar level with A.J. Foyt Racing, JP shares why true "activation" is about more than just slapping a decal on a quarter panel. JP explains how to shift your mindset from "asking for money" to "solving business problems," the power of viral moments (like Santino Ferrucci’s legendary podium beer chug), and why your closest circle of influence is your best prospecting ground. Whether you are a grassroots racer or aiming for the pros, this episode is a masterclass in business development, professional networking, and maintaining the positive mindset needed to stay on the gas. The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com [https://atomicautosports.com/] and book a call with Bill to review your project and goals. Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com [https://atomicautosports.com/] Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection. Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website [https://atomicautosports.com/late-to-grid/].

Inside PRI 2025: Strategic Networking, AI in Racing, and the Power of the Game Plan

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1573798/open_sms] In this episode of the Late to Grid podcast, Bill Snow takes us inside the 2025 Performance Racing Industry (PRI) show in Indianapolis. Covering over 1,000,000 square feet of exhibitor space, Bill explains why this is his favorite industry event and how grassroots racers can benefit from attending. He breaks down the importance of arriving with a clear "game plan" to navigate thousands of exhibitors and maximize business growth. The episode covers key highlights from the show floor, including the use of Artificial Intelligence to analyze driver data, the legendary opening breakfast featuring Mario Andretti, and a behind-the-scenes look at how Atomic Autosport uses the show to solve complex technical and e-commerce challenges. Whether you are a business owner or a hobbyist, Bill explains why a PRI membership is a vital investment in the future of the racing industry. The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com [https://atomicautosports.com/] and book a call with Bill to review your project and goals. Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com [https://atomicautosports.com/] Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection. Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website [https://atomicautosports.com/late-to-grid/].

From Karting to Goodyear Racing: Jay Chapman on Career, Tires & Grassroots Motorsports

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1573798/open_sms] In this episode of Late To Grid, Bill sits down with Jay Chapman of Goodyear Racing to unpack a motorsports career built from karting roots, NASCAR weekends, Grand-Am adventures, MX-5 Cup development, and now supporting racers across vintage and grassroots programs. Jay shares stories of growing up in a karting family, wrenching and volunteering his way into professional motorsports, and eventually designing and supporting racing tires used across SCCA, NASA, vintage series, and more. He also explains how Goodyear develops products for everything from sprint racing to endurance competition — and what grassroots racers get wrong most often about tires. Whether you’re a racer, a builder, or just love the industry, this episode is packed with practical insights, human moments, and amazing behind-the-scenes stories. The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com [https://atomicautosports.com/] and book a call with Bill to review your project and goals. Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com [https://atomicautosports.com/] Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection. Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website [https://atomicautosports.com/late-to-grid/].

Brock Yates Jr. on One Lap of America, Car Culture, and the Wildest Stories You've Never Heard

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1573798/open_sms] On this episode of the Late To Grid Podcast, Bill sits down with Brock Yates Jr. — the man carrying on the legacy behind the legendary One Lap of America. If you know the Yates name, you know the stories run deep. And if you don’t know Brock yet… you will by the end of this episode. Brock shares: * Growing up surrounded by racing legends * How One Lap of America evolved from its Cannonball roots * Wild stories from the road * Driving advice that actually makes you faster * Why “look where you want to go” can change everything * What beginners get wrong about track driving * Why slow cars teach the best lessons * How the One Lap family supported him through personal loss * And what’s next — including a West Coast One Lap It’s honest, hilarious, insightful, and packed with motorsports history. Search Late To Grid wherever you listen to podcasts. Leave a review — it really helps us grow the show! The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com [https://atomicautosports.com/] and book a call with Bill to review your project and goals. Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com [https://atomicautosports.com/] Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection. Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website [https://atomicautosports.com/late-to-grid/].