Legal Marketing Radio

Episode 48 - AI, Security, and Sustainability With Andrew Crosley

Bridging Legal Workflows with AI: Insights from Andrew Crosley In this episode of Legal Marketing Radio, Andrew Crosley from Crosley Law Firm discusses the integration of AI tools in legal workflows. As an intake coordinator and legal AI implementer, Andrew shares insights on building secure AI systems for law firms, focusing on automating processes and enhancing efficiency. Highlights include projects like a call intelligence system and a system referencing Texas legal codes, addressing security concerns, and the benefits of local vs. cloud AI models. The discussion also covers the importance of familiarizing staff with AI tools and the potential of new technologies in transforming legal operations. 00:00 Introduction to Legal Marketing Radio 00:05 Meet Andrew Crosley: Legal AI Innovator 00:47 AI Tools for Law Firm Optimization 02:46 Ensuring Security in AI Implementations 04:26 Local vs. Cloud AI Solutions 09:34 Voice to Text Innovations 11:56 Building and Integrating AI Tools 13:08 Advice for Law Firms on AI Adoption 14:55 Learning and Using AI Development Tools 18:08 Conclusion and Final Thoughts

Episode 47 - Inside Connectionology: Key Takeaways from "Depositions Are Trial" With Ginger Jirik

Exploring the Unique Experience of Connectionology Seminars with Ginger Jirik In this episode of Legal Marketing Radio, host Chip LaFleur sits down with Ginger Jirik, the Executive Director of Connectionology Seminars of America. They delve into the unique aspects of Connectionology, including its history, growth, and the intimate nature of its seminars which foster deep networking opportunities. Ginger highlights upcoming events in Sun Valley, Idaho, and Italy, and introduces a new initiative—the Pain, Injury, and Damages Institute, set to launch in 2026. The discussion also touches on the pivotal role of technology and AI in modern legal practice and conference organization. 00:00 Welcome to Legal Marketing Radio 00:03 Introduction to Ginger Jirik and Connectionology 01:05 The Origins and Growth of Connectionology 02:29 Upcoming Events and Conferences 03:32 The Value of Intimate Conferences 06:54 Incorporating AI and Technology 09:32 Behind the Scenes of Organizing Conferences 13:57 Future Plans and Exciting Announcements 16:44 Conclusion and Farewell

Episode 46 - Legal Intake Optimization With Kerri Coby White

Optimizing Legal Intake with Kerri Coby White: Insights from The Law Firm Growth Machine In this episode of Legal Marketing Radio, Chip LaFleur interviews Kerri Coby White, CEO of Kerri James and author of 'The Law Firm Growth Machine.' With over a decade of experience helping law firms enhance their intake, business development, and growth strategies through data and technology, Kerri shares her journey from education to marketing for law firms. They delve into the importance of optimizing legal intake, the role of empathy and human-centered design, and the impact of AI on marketing and intake processes. Kerri also discusses her transition from teaching to marketing, her innovative intake system, and the critical role of data in driving sustainable growth for law firms. Tune in to gain valuable insights on transforming legal intake into a competitive advantage and learn about Kerri's book, which provides practical strategies for law firm growth. 00:00 Introduction to Legal Marketing Radio 00:42 Meet Kerri Coby White: From Educator to Legal Marketing Expert 02:31 The Role of AI in Modern Marketing 16:32 The Importance of Empathy in Client Interactions 20:08 Practical Tips for Improving Legal Intake 23:28 Conclusion and Final Thoughts

Episode 45 - What Social Media Trends Really Mean for Attorneys With Jason Brower

Leveraging Social Media for Strategic Growth: Insights from Jason Brower In this episode of Legal Marketing Radio, Chip LaFleur discusses social media strategies with Jason Brower, Director of Membership and Communications at Kent Country Club. Jason shares his unique perspectives on how attorneys and law firms can use social media strategically for growth, moving beyond simply chasing viral trends. With a rich background in social media and automation in both sports and the legal industry, Jason offers actionable advice on creating diverse content, engaging communities authentically, and adapting strategies to the highly regulated environments found in both private clubs and law firms. The conversation also touches upon the impact of private equity in the legal field, effective social media practices, and key performance indicators for measuring success. 00:00 Introduction to Legal Marketing Radio 00:44 Meet Jason Brower: Social Media Expert 01:42 Jason's Journey in Social Media 03:01 Social Media Strategies for Law Firms 05:15 Private Equity in the Legal World 07:55 Creating Engaging Content 11:17 Community Engagement and Volunteering 12:20 Clubhouse Renovations and Communication 15:22 Lightning Round: Social Media Tips 18:20 Conclusion and Farewell

Episode 44 - The Importance of DEI Initiatives in the Current Climate With TaRita Johnson

Strategic and Inclusive Talent Pipelines with TaRita D. Johnson In this episode of Legal Marketing Radio by LaFleur Marketing, we explore the critical intersection of diversity, equity, and inclusion (DEI) with marketing. TaRita D. Johnson, Senior Vice President of Talent and Diversity at The Right Place, shares insights on building strategic and inclusive talent pipelines. Johnson's extensive background in higher education, corporate talent acquisition, and DEI program design informs her approach to bridging connections between employers, educational institutions, and communities. She emphasizes the importance of values-based branding for law firms, highlighting that a firm's commitment to DEI can directly impact client and employee trust, retention, and overall organizational credibility. The discussion spans DEI implementation strategies, leadership challenges, and the importance of authentic representation in marketing and workplace culture. 00:00 Introduction to Legal Marketing Radio 00:06 Meet TaRita D Johnson: Career and Background 01:25 Role and Responsibilities at The Right Place 04:20 The Importance of Diversity, Equity, and Inclusion 04:39 Values-Based Branding in the Legal Industry 06:40 Challenges and Strategies in DEI Implementation 19:00 Advice for Law Firm Leaders 20:15 Conclusion and Farewell