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Episode 13: The Ernest Hemingway Effect and Visual Storytelling

Today's episode is titled after what I have been coining for years behind the scenes. I haven't really said this publicly, but it's called the “Ernest Hemingway effect and Visual Storytelling.” Now the author, Ernest Hemingway, one of my absolute favorites, has a very famous quote that says: “Show the audience everything, tell them nothing.” Now this goes back to my screenwriting days. When I was first learning about how to actually write a screenplay, because I think for a lot of people, if you ever were to attempt to write a screenplay without actually studying how to do it, you probably would go about it the way that you would write like a short story or like a novel. And I think we learned that style obviously like in school, right? We were just learning how to give our character's voices, how to be very descriptive, how to increase our vocabulary, how to obviously have proper syntax and punctuation and all that good stuff, you know, all the great writing techniques we learned while we were in school. But I will say that I had to throw all of that out of the window when I went to study how to properly become a screenwriter. It's a real thing of "show versus tell", and essentially, it's just don't write anything in the script that you are directing a character in the film to say verbally, that you could have the character perform or visually display. So an example would be something silly, like telling someone to answer the phone, and when the phone is ringing you have your character say: “ Hey, I think I might answer the phone.”No, they're going to just get up and go answer it. Or they're not–, if it's suspenseful, like the film 'Scream', she didn't want to answer the phone obviously, but that's like a simple silly example. You would never have your character blatantly say something that they could have visually shown to the audience. And so the same thing applies to your visual stories. You want to show the audience something. You don't want to be always talking to them and talking at them. Ready to learn more about how to SHOW (not tell) better visual stories with your audience? Schedule your Story Time Call here LehmanCreativeGroup.com

Episode 12: Touching the Human-Spiritual Aspect | How Visual Storytelling Impacts your Audience

Many brands, e-commerce shops and funded startups need help with understanding the importance of aiming to hit the correct target with their visual storytelling assets – which is to touch the human-spiritual  aspect of your audience. This is important because to understand, as visual storytelling is more than merely creating a connection via any superficial emotional language, that is often used and thrown around in the brand story industry In today's episode, I will go in-depth about how brands, e-commerce shops and funded startups can benefit from touching the human-spiritual aspect of your audience. This subject came up for me when I remember that we all can think back to a time where we have our innermost thoughts and desires come forth and speak to us on a deeper spiritual level. Another example is, we all can remember falling in love the first time and regardless of how things may have turned out, we can still go quantum and remember the beautiful moments and have appreciation for what that relationship taught us, in order to contribute to our evolving spiritual journey, so that we may become better people. I thought this was important to talk about in this episode because evoking emotions with your visual storytelling is just a surface level point of impact for you to further connect with your audience. I learned about touching the human-spiritual aspect of your audience after consulting with brands, as well as I, myself, have encountered my personal and private moments of introspection, that have lead me down the path of seeking a deep resonance with how I choose to spend my time and what I decide to experience whenever I engage with a brand's products or services. Here's what you'll learn in this episode: How brands can better align their products and services with their audience.The importance of cutting through the noise.The lasting impact of doing the work that peels back the fullness of the emotional layers that reside on the surface. Resource shared in this episode:Schedule a story time call with the team LehmanCreativeGroup.com

Episode 11: The Heart Speaks to the Mind: How Visual Storytelling Bridges the Gap

Many brands, e-commerce shops and funded startups need help with understanding the importance of connecting with your audience on a heart-centered level. Visual Storytelling is important because when you understand these top 3 ways to cultivate connection that uplifts your audience to take inspired action from your visual stories, you are on the correct path that makes your audience members lives better.  In today's episode, I go in-depth about how brands, e-commerce shops and funded startups can benefit from connecting with your audience on a heart-centered level. This subject came up for me when I was in attendance at an event where there were multiple speakers on a panel, and I was deeply touched in my heart, by one the gentlemen's stories that he shared that evening. So-much-so, that I made it a point to tell him how much his story resonated with me when we spoke in person. I thought this was important to talk about in this episode because I see a lot of businesses and brands missing the mark on where they derive their visual stories from and how they can be improved, if only the intentions and foundations were set firmly. I learned about the importance of connecting with your audience on a heart-centered level after consulting with brands and being a conscious consumer myself. I realize that I have a deeper connection with the companies that took the time to be intentional about building a relationship with me – and for the right reasons. Here's what you'll learn in this episode: How and ways to Inspire your audience from the correctly aligned foundationHow and why aspiration content and connections are so powerfulThe audience journey on their path led by heart-mind coherence awareness Resource shared in this episode:Purchase your Pinterest Video Pin Templates HERE Schedule a Story Time Call with the team HERE LehmanCreativeGroup.com

Episode 10: Push vs. Pull Energy: Knowing the Difference of your Visual Storytelling Core Elements and Impact

Many Brands and Ecommerce shops need help with navigating Push vs. Pull Messages. Visual Storytelling is important because understanding how to pull your audience in with impactful visual images, is the key to building a lasting relationship with your audience.  In today's episode, I go in-depth about how Startups, Brands and Ecommerce shops can benefit from identifying a Push Message  vs. Pull Messages and knowing how to effectively use an aligned Pull message within their visual storytelling assets.  This subject came up for me when I think about the Story of the film Godzilla and how a 100 million dollar big box office movie was a complete flop because you can't talk at or push a message onto your audience -- you have to pull them in by demonstrating that you have been paying attention with a compassionate and listening ear and that you are speaking their language. Also, in the quote of Danny Meyer, the CEO of Shake Shake says their ultimate goal of all of their restaurants is that their customers leave feeling that by having enjoyed a meal there, that it was a good use of their time. I thought this was important to talk about in this episode because far too many marketing messages are being pushed and brands are experiencing a devastating disconnect from being in active listening mode with their audience in order for their visual imagery to be in sync. I learned about Push vs Pull Messages when I have worked with brands to build upon increasing their pull energy that attracts the right type of clients and customers towards them, as well as being out in the world as a consumer on the receiving end of a pushy message and it doesn't feel good. Here's what you'll learn in this episode: How to avoid the filibuster fiascoHow to better gage their audience's energetic bandwidthHow to use more aligned pulling messaging and imagery to attract more of the right people to their corner of the universe.  Resource shared in this episode:The Magic of Visual Storytelling On- demand Masterclass Schedule a story time call with the team here LehmanCreativeGroup.com

Episode 9: Increasing the degree of which your Visual Storytelling is embedded into your Visual Story DNA

Today we’re diving a little bit deeper into a lot of questions I get from potential clients or just individuals that reach out to me, and they're kind of like, what is this exactly? You know, that question, like, what do you do? Like, with this exact service that you offer, How does it yield results?  I want to talk about two very distinct things that we cover when we first begin working with clients.We touch on the education and begin digging deeper into their company background and their history and what it essentially boils down to are these two things. There are storytelling companies and there are story doing companies. Now, the difference with storytelling companies is, they're the ones that are usually conveying the story of their brand via PR campaigns or paid media campaigns and the heavy emphasis is on the TELLING -- It could be in the form of an origin story, as an example.  Now, story doing companies actually use their core story, whichever story they're running with. Again, an origin story is one type of story here. They're going to use whatever their core story is as an organizing principle for the actual day-to-day activities or tasks or initiatives throughout that company.So, it could be like a new product that they're developing, It could just be the way that they form partnerships, It could even be in the way of how they demonstrate how they're active in the community and how their ally-ship is important to them. And what makes all of this so powerful and important for companies to grasp, is that once you have solidified your story telling assets, their story doing assets are that much easier to be made and shared because it's like, well, you’re showing your audience that you’re doing what you said were going to do. When you’re ready to get in touch with us and learn about how to develop, cultivate, curate and just get in motion with either developing stronger storytelling assets, as well as your story doing assets, schedule your story time call Until next time! *hugs* A'yah LehmanCreativeGroup.com