Level Up Lash Podcast

It's been a while and what better way to jump back in than with Paul Leubbers, creator of The Lash Conference. The Lash Conference is the largest business conference for lash artists and grows in size and value with every passing year. LashCon will take place this year in Pasadena, California on November 6-8th. In our talk, we discuss WHY coming to LashCon will help you elevate and transform your business. I also give a sneak peek into the marketing strategy that has grown the permanent makeup side of my business. USE DISCOUNT CODE: TIFFANY to receive $100 off your LashCon ticket today! Get updates and ticket information on LashCon at: https://www.thelashconference.com/ [https://www.thelashconference.com/] You can find Paul on Instagram at: https://www.instagram.com/lashcastpodcast/ [https://www.instagram.com/lashcastpodcast/]Follow me on Instagram at: https://www.instagram.com/leveluplashpodcast/ [https://www.instagram.com/leveluplashpodcast/][https://www.instagram.com/lashcastpodcast/]

In this candid two-part conversation, Tianna Seo and I unpack a lot! Tianna is the owner of The Lash Exchange in Dallas Texas. She is a business coach, lash artist, and educator.  Tianna’s story is so interesting and really inspiring. In this episode, we discussed: -Her childhood and what led her into the lash industry -Stereotypes -How to be culturally sensitive and communicate well with your clientele -The recent hate crimes against the AAPI community and how it has affected her -The relationship between the Asian and Black community (particularly in the beauty industry) -How seeing each other at a human level is the most important thing we can do when we start to do anti-racist work This conversation is real and heartfelt.  Our journeys in the beauty industry will oftentimes have us facing the issues that Tianna and I discuss. I hope it resonates with you. Enjoy lash fam.

If you know, then you know. Dejsa Junious is a talented all-around artist! In this episode, her and I talk about how she began her career, the inspiration behind her beautiful and meaningful brand, and how she operates her business as one of Atlanta's most in-demand lash artist. Beyond being a successful solo lash artist, Dejsa is a leader in the lash community. I personally love her Black History Month-inspired lash photoshoots and how creative she gets with her content. If you are looking to be inspired by a real one, this episode will not disappoint! Follow Dejsa on Instagram at: www.instagram.com/addictit_eyelashes [http://www.instagram.com/addictit_eyelashes] Check out her super cute lash inspired shirts on her website at: https://www.addictitlashes.com/ Follow me on Instagram: at https://www.instagram.com/tiffanynicolewatson [https://www.addictitlashes.com/ ]

This episode will give you the strategy you need to sell in the DMs. Selling in the DMs is often so overlooked and neglected by artists. Instead of shying away from DMs or looking at them as annoying, let’s have a mindset shift and look at DMs as a massive opportunity to stand out to your ideal client. I would highly recommend that you encourage conversation in the DMs so that you can turn your cold audience into warm leads who are excited to book with you!

In this value-packed episode, I have a great talk with Shaquana Miller, CEO of Miller Aesthetics and Co. We discuss her six tips for surviving the busy holiday season. I honestly feel that these tips can be applied to any busy time in our business when more balanced needs to be achieved. You can follow Shaquana on Instagram at:https://www.instagram.com/millerandcoaesthetics/ [https://www.instagram.com/millerandcoaesthetics/] You can visit her website at: https://millerandcoaesthetics.com/ [https://millerandcoaesthetics.com/] Follow Level Up Lash at: https://www.instagram.com/leveluplashpro/ [https://www.instagram.com/leveluplashpro/]