#S02E08 Creative Director Giorgi Avaliani About Branding & Standing Out | Liberland in Georgia 🇬🇪
What is it like to live in a conservative country as a controversial person? How to approach the branding to stand out, while being real?Giorgi is a leader in the country's creative industry and brings it to international representation with his projects. In the interview, he discusses with Samuela his recent outstanding projects that attracted attention. The interview is a great mind-expanding perspective on standing for oneself, and thinking about branding and creativity. As usual, we cover the topic in the Georgian context.If you want to support Franklin Club:Account Number / TBC: GE06TB7796936080100008Receiver: Franklin ClubDescription: DonationAbout Giorgi Avaliani:One of the loudest voices of the flourishing Georgian creative industry, Giorgi began his career at Leavingstone, Tbilisi with focus on social media, viral stories, digital experiences, and fun in all forms and sizes. After scoring a wave of “firsts” for the agency and the country - the first Cannes Lion, the first Webby Award, the first Awwwards SOTD, the first Eurobest Young Creatives Gold Medal, and the very first spot for Georgia on the Cannes Lions jury, he moved on to launch his own creative studio Holy Motors with Nick Kumbari, acclaimed art director, in 2019 - diving deeper into creating memorable brands from scratch. Giorgi is a member of International Academy of Digital Arts and Sciences, and has served as a jury at numerous creative festivals - Webby Awards, Cannes Lions International Festival of Creativity, Art Directors Club of Europe * Lithuania, Kyiv International Advertising Festival, Ad Black Sea, BalticBest, etc.Giorgi’s LinkedIn: https://www.linkedin.com/in/avalianiy [https://www.linkedin.com/in/avalianiy]Giorgi’s Instagram: https://www.instagram.com/avallah [https://www.instagram.com/avallah] Giorgi’s Website - Holy Motors: http://holymotors.co [http://holymotors.co] 🟡 About The Liberland in Georgia Podcast:The Liberland in Georgia podcast aims to interconnect Liberland and Georgia based on their shared value - freedom. In the 2nd season, Samuela Davidova, the Liberland Representative to Georgia, talks to the driven Georgian Entrepreneurs who bring the country to the international level. This includes the libertarian founders of the companies in blockchain, metaverse, or tech industry. Samuela wishes to show Georgia from an international perspective to the global libertarian audience and accent its recent progress.🟡 About Samuela Davidova, Liberland Representative & The Freeist:Samuela Davidova is a thinker & doer & speaker who lives long-term in Georgia. She's promoting Individual Freedom with her Freeist project, which encourages people to rethink their life & work opportunities. Becoming a Representative of Liberland in Georgia in the summer of 2022, Samuela has been working to broaden nation-state awareness in live events and her podcast Liberland in Georgia. Her primary motivation to become the Liberland representative was her alignment with the country’s values of freedom and her desire to be part of a movement that seeks to broaden perspectives.
