Listen to the Best Full Audiobooks in Business & Economics, Marketing & Advertising

Democratic Delusions: How the Media Hollows Out Democracy and What We Can Do About It, 1st Edition by Natalie Fenton

Please visit https://thebookvoice.com/podcasts/1/audiobook/818304 [https://thebookvoice.com/podcasts/1/audiobook/818304] to listen full audiobooks. Title: Democratic Delusions: How the Media Hollows Out Democracy and What We Can Do About It, 1st Edition Author: Natalie Fenton Narrator: Natalie Fenton Format: Unabridged Audiobook Length: 11 hours 35 minutes Release date: December 30, 2024 Genres: Marketing & Advertising Publisher's Summary: A free media is inextricably linked to a healthy democracy, but in many parts of the world liberal democracies are deemed to be dying or on the demise—a demise that many forms of media have enabled while heralding themselves as democracy's savior. The hollowing out of democracy in these ways has left many people questioning the value of (neo)liberal democratic societies. What can we do about it? Democratic Delusions explores the potential of our media and tech systems to be democratic and contribute to a just and transformative democracy. This is only possible, Natalie Fenton argues, by first situating our political systems and mediated worlds within global capitalism. By interrogating different media and their relationship to seven key elements of democracy—power, participation, freedom, equality, public good, trust, and hope—the book asks: What is the response of society when the ability of news media to speak truth to power has been restricted by corporate logic? And, how do we tackle a deep-rooted market logic that shifts public debate towards private interest and marginalizes progressive perspectives? The book explores how these elements can be reimagined through newly conceived media and tech landscapes and, ultimately, what democracy might be in a future mediated world that places more power in the hands of more people.

Hispanic Market Power: America’s Business Growth Engine by Isaac Mizrahi

Please visit https://thebookvoice.com/podcasts/1/audiobook/795944 [https://thebookvoice.com/podcasts/1/audiobook/795944] to listen full audiobooks. Title: Hispanic Market Power: America’s Business Growth Engine Author: Isaac Mizrahi Narrator: Andrew Joseph Perez Format: Unabridged Audiobook Length: 7 hours 39 minutes Release date: November 26, 2024 Genres: Marketing & Advertising Publisher's Summary: The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the United States should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed.

American Bulk: Essays on Excess by Emily Mester

Please visit https://thebookvoice.com/podcasts/1/audiobook/825298 [https://thebookvoice.com/podcasts/1/audiobook/825298] to listen full audiobooks. Title: American Bulk: Essays on Excess Author: Emily Mester Narrator: Chloe Cannon Format: Unabridged Audiobook Length: 7 hours 38 minutes Release date: November 26, 2024 Genres: Marketing & Advertising Publisher's Summary: What if we explored our relationship to consumption with the same depth and feeling we use to tell stories of great loves and losses? Americans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restaurant. In American Bulk, Emily Mester intertwines cultural critique and personal history to explore how the things we buy, eat, amass, and discard become an intimate part of our lives. With humor and sharp intellect, she reflects on the joys and anxieties of family Costco trips, how a seasonal stint at Ulta Beauty taught her the insidious art of the sale, and what it means to get Mall Sad. In a nuanced examination of diet culture and fatness, Mester recounts her teenage summer at fat camp and the unexpected liberation she finds there. Finally, she ventures to Storm Lake, Iowa, to reckon with her grandmother's abandoned hoard, excavating the dysfunction that lies at the heart of her family's obsession with stuff. American Bulk introduces listeners to a striking new literary talent from the American heartland, one who dares to ask us to regard consumption not with guilt but with grace and empathy.

Mar-Tech : A Marriage Made on Earth by Amit Tiwari

Please visit https://thebookvoice.com/podcasts/1/audiobook/840872 [https://thebookvoice.com/podcasts/1/audiobook/840872] to listen full audiobooks. Title: Mar-Tech : A Marriage Made on Earth Author: Amit Tiwari Narrator: Piyush goyal Format: Unabridged Audiobook Length: 4 hours 2 minutes Release date: November 6, 2024 Genres: Marketing & Advertising Publisher's Summary: “Mar-Tech: a Marriage made on Earth” by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides—Marketing and Technology—decide to collaborate rather than compete, totally changing the game, by each combining their home advantage. With the release of this book, India takes its first step delving into Mar-Tech. It is a must-read whether you’re entering a marketing function, leading it or building one from scratch. The game’s changed. Marketing is now Marteching™.

Personalized: Customer Strategy in the Age of AI by Mark Abraham, David C. Edelman

Please visit https://thebookvoice.com/podcasts/1/audiobook/818262 [https://thebookvoice.com/podcasts/1/audiobook/818262] to listen full audiobooks. Title: Personalized: Customer Strategy in the Age of AI Author: Mark Abraham, David C. Edelman Narrator: Christopher Douyard Format: Unabridged Audiobook Length: 8 hours 12 minutes Release date: November 5, 2024 Genres: Marketing & Advertising Publisher's Summary: Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy. Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: Empower Me: Understand each customer's needs and how best to meet them. Know Me: Win customers' trust and permission to use their data to improve their experience. Reach Me: Reach out to the right customer, in the right channel, at the right time. Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI. Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.