LUMA’s WFH Webinar Series

Stream Wars and the Future of TV draws observations about the current state of TV from the perspectives of the consumer, the media companies, and the digital challengers, and examines strategies that legacy media and advertising players need to adopt in order to survive their existential battle with big tech. It’s 90 minutes of insights and fun! Guest Speaker: Rich Greenfield, LightShed Partners

LUMA’s Terence Kawaja and Brian Andersen take a look at the media and marketing sector from the perspective of the need for, opportunity with, and constraints on consumer data. As more media becomes addressable, identity has become the keystone of data-driven marketing, let alone all consumer touchpoints.

Terry Kawaja talks about one of his big passions: comedy. In particular, he discusses using comedy in a business context: why he does it, the science behind it, and comedy's undeniable effectiveness, complete with personal anecdotes of comedic applications throughout his career. Terry will give his 5 rules for comedy in business and provide examples of different creative formats and applications. It's fun for the whole family!

Special guest Ana Milicevic of Sparrow Advisers joins Terry Kawaja in a discussion on the Ad Tech and MarTech sectors’ current consolidation phase in perspective and prognosticates what we can expect going forward. With Ana, they discuss the long term case for optimism in the sector, describe the four main areas of deal activity and specifically address the impact of the Coronavirus crisis on deal-making.

Geoff Ramsey of eMarketer joins the conversation with Terry Kawaja to parse the shiny new objects that fascinate the marketing world. Together, they take an objective assessment of the hype generated by the ubiquitous buzzwords and TLAs to determine which ones are real and which ones are B.S.