Making a (Multi) Million Dollar MedSpa

Today, we’re diving into external marketing with AesthetiCare [https://greatskinkc.com/]’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business. In today's discussion: * Building brand recognition within your local community * Connecting with other businesses for collaboration * Finding like-minded businesses that align with your goals * Hosting small, impactful events * Organizing give-back events to engage your community * Defining the goal of each event for maximum success * Customizing events to fit your brand and audience * Starting small: One event a month to build momentum * Social media strategies that are working today * Using AI to streamline marketing and operations Links & Resources: LM Connect [https://www.lmconnectkc.com/] MINT Online E-courses [https://mintaesthetics.com/product/e-course-subscription/] Events E-course [https://mintaesthetics.com/courses/hosting-events/] Virtual Training [https://mintaesthetics.com/virtual-training/] Marketing E-course [https://mintaesthetics.com/courses/marketing/] Ads from the episode: Vrtly Screen Management [https://my.vrtly.ai/onboarding/?code=mintreferral1] Tuesday Training [https://mintaesthetics.com/group-training/#group-training] Clinics To Watch Nomination Form [https://mintaesthetics.com/c2w-nomination-form/] Online E-courses [https://mintaesthetics.com/product/e-course-subscription/] The Front Desk for Managers [https://mintaesthetics.com/courses/front-desk-for-managers/]

Understanding your numbers is the key to running a successful and profitable medspa. In this episode, Matt and Kathy break down the essential reports every owner and provider should track—from gross revenue and ROI by service type to service-to-product ratios and provider performance.  They share how to support and train your team, when it’s time to make tough staffing decisions, and the importance of monthly meetings to review key metrics. Plus, we’ll dive into the reports AesthetiCare runs, how to pull the right data, and how to set realistic goals for new clinics. Whether you're a seasoned owner or just starting out, these insights will help you make data-driven decisions that drive growth. In today's discussion: * Essential Numbers for Owners: * Net revenue * Revenue generated per hour worked * Return on investment (ROI) by service type * Key Metrics for Providers: * Service-to-product ratio * Revenue generated by services * Managing & Supporting Providers: * Encouraging collaboration and training among providers * Knowing when to let go of underperforming providers * Using Reports to Drive Success: * Running and analyzing key reports (including AesthetiCare’s approach) * How to effectively pull and interpret reports * Monthly meetings: Reviewing numbers and setting goals * Setting Goals for New Clinics: * Establishing benchmarks for financial and operational success Links from the episode: AesthetiCare Membership [https://greatskinkc.com/special/the-glow-fund-me-membership/] MINT Online E-courses [https://mintaesthetics.com/online-e-courses/]Vrtly Screen Management [https://my.vrtly.ai/signup?code=mintreferral1]Tuesday Trainings [https://mintaesthetics.com/group-training/#group-training]NOMINATE A CLINIC [https://mintaesthetics.com/c2w-nomination-form/]

Welcome back to the podcast, and happy Valentine’s Day! Whether you love this holiday or just tolerate it for the chocolate, today’s episode is all about appreciation. I’m sharing 10 things I’m loving this Valentine’s Day—from game-changing skincare treatments to everyday essentials that make life easier (and yes, a special shoutout to Matt for keeping things running smoothly). So grab a coffee, get cozy, and let’s dive into my current favorites! Links from the Episode:  * Business Virtual Immersion Seminar - March 13 [https://mintaesthetics.com/product/business-virtual-immersion-seminar-march-13-2025/] * Sculptra E-course [https://mintaesthetics.com/courses/sculptra/]  * Ramp [https://ramp.com/] Credit Card Management * Ripley Rader pants [https://ripleyrader.com/collections/best-sellers?nbt=nb%3Aadwords%3Ag%3A21014935873%3A164444997491%3A690516257519&nb_adtype=&nb_kwd=ripley%20rader%20pants&nb_ti=kwd-873387980351&nb_mi=&nb_pc=&nb_pi=&nb_ppi=&nb_placement=&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=b&tw_source=google&tw_adid=690516257519&tw_campaign=21014935873&gad_source=1&gclid=CjwKCAiAh6y9BhBREiwApBLHC9FdEIw0Nas1um6tv1sm6PXjmqA__pfDIKAUslI-rdWjLp8VMOye_xoCw-EQAvD_BwE] * Supplements - Book a Virtual Training Call with AC Wellness [https://mintaesthetics.com/virtual-request-to-book/] * Episode #57 - A Night with Dr. Mary Claire Haver [https://mintaesthetics.com/podcast-57/] * ChatGPT [https://chatgpt.com/] * MOXI Bright (BBL [https://mintaesthetics.com/courses/bbl-photo-rejuvenation/] + MOXI [https://mintaesthetics.com/courses/moxi-fractional-laser/])  * Hormone Replacement Therapy (HRT) - Book a Virtual Training Call with AC Wellness [https://mintaesthetics.com/virtual-request-to-book/]

The season finale of the podcast is bringing you the recording from our Night with Dr. Mary Claire Haver [https://www.instagram.com/drmaryclaire/].  Dr. Haver is a board-certified Obstetrics and Gynecology specialist, a Certified Menopause Practitioner from The Menopause Society, a Certified Culinary Medicine Specialist, and a passionate entrepreneur and best-selling author with a focus on women's health. In this episode she discusses the importance of addressing menopause openly and with a comprehensive approach.  She highlights the lack of specialized training in menopause how women are taking control of the aging process. From personalized health plans, nutrition, and the significance of hormone therapy, Dr. Haver shares the experience of the NEW menopause.  In today's discussion: * Dr. Haver's experience with women's health * Lack of menopause training * Patient experiences with menopause * Visceral fat & detection * Patient assessment & HRT * GLP-1 Medications * Protein, Muscle & Bone Health * The truth about menopause * HRT Risks * The impacts of a quality diet * Women's health funding Links from the episode: The New Menopause by Dr. Mary Claire Haver [https://thepauselife.com/] Vrtly Screen Management [https://my.vrtly.ai/onboarding/?code=mintreferral1] Tuesday Training [https://mintaesthetics.com/group-training/#group-training] Clinics To Watch Nomination Form [https://mintaesthetics.com/c2w-nomination-form/] Online E-courses [https://mintaesthetics.com/product/e-course-subscription/] AesthetiCare Medspa [https://www.instagram.com/aestheticarekc/] Rainy Day Books [https://rainydaybooks.com/]

Onboarding is an essential—and often overlooked—part of running a business. If a team member's training is less than exceptional, they begin their role at a disadvantage. To avoid this, Kathy is sharing the onboarding process we use at AesthetiCare. From front desk to our most seasoned nurses, here's the process of how they excelled to greatness in their respective roles.  In today's discussion: * Share the core values of your practice * Getting everyone involved in marketing * Touch base after 90 days * Specialized onboarding by role * The front Desk onboarding process * Cheat sheets for your front desk * The front desk manual * Answering the phone  * Reviewing phone call recordings * Aesthetician onboarding process * Utilizing the MINT e-courses Links from the episode: Vrtly Screen Management [https://my.vrtly.ai/onboarding/?code=mintreferral1] Tuesday Training [https://mintaesthetics.com/group-training/#group-training] Clinics To Watch Nomination Form [https://mintaesthetics.com/c2w-nomination-form/] Online E-courses [https://mintaesthetics.com/product/e-course-subscription/] The Front Desk for Managers [https://mintaesthetics.com/courses/front-desk-for-managers/]