Making a (Multi) Million Dollar MedSpa

Dr. Burns returns with another insightful series. In today’s episode, he’s joined by esteemed guest Vojin Kos, entrepreneur and CEO of Vrtly [https://my.vrtly.ai/signup?code=mintreferral1]. A long-time friend of Dr. Burns, Vojin brings a unique perspective as a supporting role in the aesthetics industry. In this episode, he shares his journey of creating innovative solutions to help aesthetic practices streamline their daily operations and scale their businesses. Tune in for a fascinating conversation on the intersection of technology, entrepreneurship, and the ever-evolving world of aesthetics. In today's discussion: * Tech for the aesthetics industry * Focusing on the big problems * Taking the risk to start your own business * Cruciality of retention rates * Membership models * The value of an add on vs a discount * The must-haves of a business plan * Growing up on northern Vancouver Island * Vrtly Screen Management [https://my.vrtly.ai/signup?code=mintreferral1] * Success of digital marketing * Streamlining & ease for clients * Advertisements that actually work This episode is Ad free thanks to Vrtly! Sign up at the link below.  Links from the episode: Vrtly Screen Management [https://my.vrtly.ai/signup?code=mintreferral1] Episode #31 - Meet Dr. Molly Austin [https://mintaesthetics.com/podcast-31/] Cosmetic Physician Partners [https://cosmeticphysicianpartners.com/]

We are so excited to bring you inside our End of Summer Party! On Sept. 26th, the AesthetiCare [https://greatskinkc.com/] team hosted its annual party for our clients, prospective clients and our greater Kansas City community. This party is highly anticipated as our largest sale of the year coupled with a celebration of our loyal clients and vendors.  During the week of last year’s party, the team generated over $3.2M with clients putting money on their accounts and purchasing discounted retail products. If you’re interested in doing something similar for your own practice, Kathy is sharing everything from our layout to the theme to the ways we engage clients while they are in our clinic. To see the event for yourself, watch the live podcast recording on YouTube [https://youtu.be/CuA3ehtEgQY]. In today's discussion: * What our annual event is * Educational sessions * Engaging clients when they’re there * Promotions and Giveaways * Working with local businesses * Charity involvement at your event * Training and live demos * Tour of our space at the event Clinics To Watch: MINT's Clinics To Watch program [https://mintaesthetics.com/c2w-nomination-form/] aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.  If you have someone in mind, nominate them here [https://mintaesthetics.com/c2w-nomination-form/].  Links from the episode: Events: Big, Small, & Virtual [https://mintaesthetics.com/courses/hosting-events/] AesthetiCare 411 [https://mintaesthetics.com/courses/aestheticare-411/] Charity Podcast [https://mintaesthetics.com/podcast-40]MINT Online E-courses [https://mintaesthetics.com/online-e-courses/]Vrtly Screen Management [https://my.vrtly.ai/signup?code=mintreferral1]Tuesday Trainings [https://mintaesthetics.com/group-training/#group-training]NOMINATE A CLINIC [https://mintaesthetics.com/c2w-nomination-form/]

Today’s episode talks you through basics of one of our favorite technologies: Microneedling with Radiofrequency. From the technology function to the ideal devices for combination therapy, she’ll give you the insight we’ve gathered over time with our own clinic, AesthetiCare Medspa [https://greatskinkc.com/]. If you’re considering adding this technology to your practice or simply curious about the capabilities, this is the episode for you.  In today's discussion: * How MNRF works * How AesthetiCare uses MNRF * Conditions to treat * Combination therapy * Pricing for stacking treatments * Post care * What are the contraindications Microneedling RF Course [https://mintaesthetics.com/courses/intracel/] New content going live on Thursday, September, 26 Our LIVE Podcast [https://www.instagram.com/mintaesthetics?upcoming_event_id=17857164573200798] Thursday, September 26 @ 4:30PM Central on Instagram Live [https://www.instagram.com/mintaesthetics?upcoming_event_id=17857164573200798] Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week!  Links from the episode: MINT Online E-courses [https://mintaesthetics.com/online-e-courses/]Vrtly Screen Management [https://my.vrtly.ai/signup?code=mintreferral1]Tuesday Trainings [https://mintaesthetics.com/group-training/#group-training] Virtual Training [https://mintaesthetics.com/virtual-request-to-book/] Hands-On Training [https://mintaesthetics.com/hands-on-request-to-book/] The Perfect Consultation [https://mintaesthetics.com/courses/patient-consultations/]NOMINATE A CLINIC [https://mintaesthetics.com/c2w-nomination-form/]

Golf’s—and the Chiefs'—biggest fan, Matt Taranto joins to chat about his game on the course… Kind of. Dive into the world of golf and how you can leverage its events to market your aesthetics business! Matt shares the way AesthetiCare [https://greatskinkc.com/] has excelled at sponsoring club golf tournaments, especially female member guest events, to elevate your brand's visibility with an exceptional return. They discuss the power of offering strategic giveaways to gather contacts and turn first-time visitors into loyal clients. Plus, learn the secrets behind choosing the RIGHT giveaway and why post-sponsorship follow-up is key to measuring success. Ready to tee up your marketing game? This episode has you covered! In today's discussion: * Utilizing golf tournaments to market your aesthetics business * Offering the Trans4mation Facial [https://greatskinkc.com/treatment/trans4mation-medical-facial/] (FREE consultation included) * Gathering contact information through strategic giveaways * Value of the first visit and a comprehensive consultation * Assessing the cost and return on tournament sponsorships * Choosing the right giveaway to generate interest * The importance of post-sponsorship follow-up * Measuring the success of sponsorship efforts Our LIVE Podcast [https://www.instagram.com/mintaesthetics?upcoming_event_id=17857164573200798] Thursday, September 26 @ 4:30PM Central on Instagram Live [https://www.instagram.com/mintaesthetics?upcoming_event_id=17857164573200798] Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week!  Links from the episode: MINT Online E-courses [https://mintaesthetics.com/online-e-courses/]Vrtly Screen Management [https://my.vrtly.ai/signup?code=mintreferral1]Tuesday Trainings [https://mintaesthetics.com/group-training/#group-training]The Perfect Consultation [https://mintaesthetics.com/courses/patient-consultations/] https://mintaesthetics.com/group-training/#group-trainingNOMINATE A CLINIC [https://mintaesthetics.com/c2w-nomination-form/]

Brittany Wilson [https://www.instagram.com/beautybybrittnp/], owner of Rae Aesthetic [https://raeaesthetic.com/], shares her journey from nursing to aesthetics and starting her own med spa. Kathy and Brittany discuss the importance of education, networking, and simplified sales strategies in the med spa industry. Brittany shares her amazing tips for creating a successful social media presence. You won’t want to miss this one.  In today's discussion: * Journey to aesthetics * Using education as sales strategy * Social media * Membership Programs * Patreon for training [https://l.instagram.com/?u=http%3A%2F%2Fpatreon.com%2Fuser%3Fu%3D73142663&e=AT2s2TEfa_ohvrr-2IMbvkVJNvdrH5AP78mMykaV-LZXi9OJsXzgIu6pSXb0-WL81PSWHGebzojSeLoYSAbUG2KR0Fut8Pj38-PIsg] * Business & Staff Management * Creating content that works * Maintaining a work-life balance * Collaborations Clinics To Watch: MINT's Clinics To Watch program [https://mintaesthetics.com/c2w-nomination-form/] aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.  If you have someone in mind, nominate them here [https://mintaesthetics.com/c2w-nomination-form/].  Links from the episode: Brittany Wilson Instagram [https://www.instagram.com/beautybybrittnp/] Rae Aesthetic Instagram [https://raeaesthetic.com/] Brittany Patreon [https://l.instagram.com/?u=http%3A%2F%2Fpatreon.com%2Fuser%3Fu%3D73142663&e=AT2s2TEfa_ohvrr-2IMbvkVJNvdrH5AP78mMykaV-LZXi9OJsXzgIu6pSXb0-WL81PSWHGebzojSeLoYSAbUG2KR0Fut8Pj38-PIsg] Vrtly Screen Management [https://my.vrtly.ai/signup?code=mintreferral1] Online E-courses [https://mintaesthetics.com/online-e-courses/] Tuesday Training [https://mintaesthetics.com/group-training/#group-training] NOMINATE A CLINIC [https://mintaesthetics.com/c2w-nomination-form/]