Making a (Multi) Million Dollar MedSpa

Episode #71 - Inside Hormone Optimization: Myths, Mindset & Medical Truth with Dr. Melinda Silva

IT'S THE SEASON FINALE! In this season finale, Kathy Taranto sits down with Dr. Melinda Silva [https://www.instagram.com/teamsilvamd/], a board-certified physician and owner of Silva MD in San Diego [https://drmelindasilva.com/], to explore the philosophies, mindset shifts, and patient-care strategies that have made her a leader in the world of hormone replacement therapy. Dr. Silva shares her personal journey from family medicine to aesthetics and how she built a practice rooted in empowerment, hormone health, and whole-patient transformation. From redefining confidence to building a team that aligns with your core values, Dr. Silva offers expert insights and heartfelt encouragement for providers working in the aesthetic and wellness space. TALKING POINTS * How Dr. Silva’s personal health transformation reshaped her practice * The ongoing gaps in women’s hormone health and care * Her transition from family medicine into aesthetics and wellness * Using bodybuilding as a tool for strength, wellness, and mindset * Common myths about hormone replacement therapy * Why providers should evaluate all hormones—not just a select few * How to begin offering hormone services as a new provider * The emotional side of aesthetics and supporting patients through aging * How comprehensive medical training enhances patient outcomes * Encouraging collaboration across the wellness and aesthetics industries * The role of self-care and confidence in patient success * The top peptides to consider introducing in your practice * How kindness and compassion impact overall health and wellbeing Wellness training is coming to MINT! Follow us on Instagram [https://www.instagram.com/mintaesthetics/] or email us at info@mintaesthetics.com to get updates as our training programs and new content are released.  Resources in this Episode: Silva MD [https://drmelindasilva.com/] Dr. Silva's Book: Aging Gracefully and Strong: ABCs of YOUthful Living [https://www.amazon.com/stores/Melinda-Silva-MD/author/B00NB9EFJ4?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true] Episode #41 - Wellness, Weight Loss, & Hormone Therapy with Dr. Amy Carter [https://mintaesthetics.com/podcast-41] Ad Links:  MINT Aesthetics  [https://mintaesthetics.com/] Online E-courses [https://mintaesthetics.tovuti.io/subscription-plans] Renee John Uniforms [https://mintaesthetics.com/renee-john-uniforms/] Tuesday Trainings at MINT [https://mintaesthetics.com/tuesday-training/]

Episode #70 - The Strategy Behind AesthetiCare’s $3.7M Open House with Karen Cobb

In this episode, Kathy Taranto sits down with Karen Cobb [https://www.instagram.com/karenthecobb/], Marketing Director at AesthetiCare Medspa [https://greatskinkc.com/], to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House. Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 400+ new leads this year alone. From marketing and logistics to teamwork and follow-up, she walks through how the AesthetiCare team turns one week into a record-breaking success. Talking Points * The story behind AesthetiCare’s End of Summer Party * What it takes to plan a large-scale event * Marketing strategies that drive attendance and sales * How the team prepares for success * Post-event follow-up and lessons learned Resources Mentioned * AesthetiCare Medspa  [https://greatskinkc.com/] * MINT Aesthetics [https://mintaesthetics.com/] * Cosmetic Physician Partners (CPP)  [http://cosmeticphysicianpartners.com/] Ad Links & Mentions * Online E-courses [https://mintaesthetics.tovuti.io/subscription-plans] * Events: Big, Small & Virtual E-course [https://mintaesthetics.tovuti.io/courses/course/events-big-small-a-virtual] * Superstar Staffing E-course [https://mintaesthetics.tovuti.io/courses/course/superstar-staffing] * Tuesday Training [https://mintaesthetics.tovuti.io/courses/course/tuesday-training-recordings] * Renee John Uniforms [https://mintaesthetics.com/renee-john-uniforms/] Interested in sponsoring the Making A (Multi) Million Dollar Medspa Podcast? We are opening up our sponsorship opportunities to select companies for the 2026 seasons. To inquire and learn more, email us at tori@mintaesthetics.com.

Episode #69 - Stop Selling, Start Connecting: How Education Drives Retail Sales with Robyn Jennett

In this episode, Kathy sits down with Robyn Jennett [https://www.instagram.com/youriowaesti/] of Coachlight in Des Moines [https://www.dsmcoachlight.com/], Iowa to explore how intentional client care and clear communication create lasting results. From first consultations to long-term maintenance, she shares the strategies that drive client trust, treatment success, and steady growth within the practice—all while generating outstanding retail sales. Talking Points: * Featured treatments & services * Sofwave as a standout treatment * Introducing a new retail line * Revision CMT for post-procedure care * Setting intentional goals * What drives Robyn’s success * Aligning first product recs with skin goals * Scheduling corrective check-ins * Introducing retail during the consultation * Managing client expectations * Outlining requirements from the start * Designing the maintenance phase * Rebooking before the client leaves * Focusing on providing genuine support Resources: Coachlight [https://www.dsmcoachlight.com/] Sofwave E-course [https://mintaesthetics.tovuti.io/courses/course/sofwave] Retail Sales Online Training [https://mintaesthetics.tovuti.io/courses/course/the-perfect-consultation] Ad Links: Online E-courses [https://mintaesthetics.tovuti.io/subscription-plans] Podcast Feedback [https://mintaesthetics.com/podcast-listener-survey/]

Episode #68 - The Blueprint for Accelerated Treatment Onboarding

When you're looking to grow your clinic, there are two ways to make it happen: hire a new provider or offer a new technology/service. With limitations of space and payroll, a hire may not be the best option. In this episode, we share our best practices for onboarding new services to get the best return sooner! Talking Points: * AesthetiCare and our focus on results-driven treatments * Grow through great team members and smart service additions * Add devices that create new revenue, not compete with existing services * Attend industry meetings and conferences * Talk to reps and providers to learn about new tech * Contact clinics already using the device for honest feedback * Book demos when the full team can attend * Create a clear pitch to get team buy-in * Include marketing team in demos and early planning * Train providers thoroughly with hands-on sessions * Build a plan to collect quality before & after photos * Keep website and messaging condition-focused (e.g., acne, skin laxity) * Set internal contests and team goals for new services * Celebrate early wins to build momentum * Host virtual events to promote and educate clients on new treatments Resources: AesthetiCare Medspa [https://greatskinkc.com/] Incredible Marketing [https://www.incrediblemarketing.com/] AIG Virtual Events [https://mintaesthetics.com/virtual-events-page/] Ad Links: Online E-courses [https://mintaesthetics.tovuti.io/subscription-plans] Tuesday Training [https://mintaesthetics.tovuti.io/courses/course/tuesday-training-recordings]

Episode #67 - From Consultation to Results: An Injectable Case Study

In this episode, Kathy sits down with AesthetiCare [https://greatskinkc.com/] injector Blake Bryant to walk through a full, customized injectable journey. They discuss the consultation process, creating a customized treatment plan, and the services that followed. Blake shares how he addressed client concerns, structured post-treatment follow-up, and built an annual plan designed for long-term results. We recommend watching this episode on YouTube to see the amazing Before & After results achieved by Blake.  Discussion Topics: * Cadaver training for injectables * Training in your injectable journey * Client treatment plan * Client concerns * Post treatment follow up * Services after initial treatment * Front desk consultation booking incentives * Annual treatment plans * Customizing plans for the individual Episode Sponsors: * AesthetiCare Medspa [https://greatskinkc.com/] * Renee John Uniforms [https://mintaesthetics.com/renee-john-uniforms/] * Vrtly Screen Management [https://my.vrtly.ai/onboarding?code=mintreferral1] Interested in learning about AesthetiCare's consultation structure? We offer training through our Online E-courses, Virtual Training, and In-Person Consulting. Book training with MINT. [https://mintaesthetics.com/]