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Making the Podium

Podkast av Topodium Group

engelsk

Business

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2 Måneder for 19 kr

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Les mer Making the Podium

Welcome to "Making the Podium" - a fortnightly podcast for ambitious, bold & daring business owners, entrepreneurs and marketing professionals who want to be at the cutting edge of innovation in the sports, health & wellbeing industries. With over 25 years experience in the leisure industry, your host, Chris Sharman, Co-Founder and Chief Marketing Officer of Topodium Group, has been lucky enough to work with businesses across the globe developing innovative products and cutting edge brands for the links of Virgin Active, David Lloyd, Challenger Sports, Thomas Cook & Disney. He's seen plenty of trends and initiatives emerge, though what remains at the core of growth in our sectors is the passion to impact and motivate people. Each episode we'll get to the heart of topics on all marketeers minds from the development of new technologies such as AI, AR & VR, to the challenging demands of consumer expectations. At each turn, we'll be getting under the skin of successful campaigns and marketing strategies that are revolutionising and shaking up the status quo. Expect to hear from game changing individuals from leading health and fitness brands who are navigating the way, breaking barriers & experimenting with new techniques to build their customer base, increase sales and engage with new audiences. Links & references at: https://topodiumgroup.com/ Get in touch: hello@topodiumgroup.com

Alle episoder

22 Episoder

episode The Best of Series 2 with Topodium Group's Chris Sharman, Ryan Grimshaw & Charlotte Owen #S2E10 cover

The Best of Series 2 with Topodium Group's Chris Sharman, Ryan Grimshaw & Charlotte Owen #S2E10

Welcome to the Finale of Making The Podium's Series 2! We've been offered 9 incredible stories and viewpoints, and it's time to look back at the best tales and insights. Returning from our previous series review, Topodium Group's Ryan Grimshaw & Charlotte Owen weigh in on the storytelling, product innovation, and outlooks on Nature vs Nurture that we've heard throughout the series. This episode covers: * Our highlights from the 9 fantastic episodes of Series 2 * An overview of the diverse positions on Nature vs Nurture * Riding the line between branding & marketing * How we can take steps to professionalise the kids’ care & activities sector Get in touch: hello@topodiumgroup.com [hello@topodiumgroup.com]Links & references at: https://topodiumgroup.com/ [https://topodiumgroup.com/podcast/][hello@topodiumgroup.com]

10. mars 2022 - 1 h 13 min
episode Preserving the Magic from Disney to David Lloyd with Head of Spa, Family & Lifestyle at David Lloyd Clubs, Stephanie Holland #S2E9 cover

Preserving the Magic from Disney to David Lloyd with Head of Spa, Family & Lifestyle at David Lloyd Clubs, Stephanie Holland #S2E9

Offering superlative experiences to families at health clubs demands the ability to make every experience truly magical, a fact Stephanie Holland channels from her time on Disney Cruises. Taking forward many key tenets that helped to ‘preserve the magic’, Stephanie’s work at David Lloyd clubs is revolutionising their spa offerings and approach to activities for kids and families. Join us on Making The Podium to learn how Disney’s ‘guest recovery’ turns complaints into advocates, why it’s essential to foster a community with your members, and how to create experiences that engage all the senses. This episode covers: * The Disney Cruise values that underlie Stephanie’s current ethos, from preserving the magic to guest recovery * Creating a more varied offering to keep the community of members engaging with the club * How David Lloyd listens to feedback and caters to families’ needs * The lasting memories that kids take from activities, and the enthusiasm required to run youth classes Get in touch: hello@topodiumgroup.com [hello@topodiumgroup.com] Links & references at: https://topodiumgroup.com/ [https://topodiumgroup.com/podcast/]

24. feb. 2022 - 1 h 0 min
episode Leading Hampshire FA’s Innovative Growth with Chief Executive, Neil Cassar #S2E8 cover

Leading Hampshire FA’s Innovative Growth with Chief Executive, Neil Cassar #S2E8

From setting up football teams aged just 14, you’ll struggle to find a more passionate lover of the game than Neil Cassar, who became the youngest county FA CEO when he took the role with the Hampshire FA in 2006. The scale and growth of the organisation, with its nation-leading facilities and touchpoints with local stakeholders, is in large part due to Neil’s ability to keep community and sustainability at the heart of everything they do. With his innovative mindset, this episode of Making The Podium is a masterclass for any sport on thinking outside the box and bringing sporting bodies closer to the community with whom they engage. This episode covers: * The expansion of Hampshire FA’s hubs as some of the country’s leading facilities * Neil’s route to becoming the youngest CEO of a county FA * Thinking outside the box in creating unique initiatives to help engage the community * How FAs around the country are responding to the recent decline in touchline behaviour from parents in the youth game Get in touch: hello@topodiumgroup.com [hello@topodiumgroup.com] Links & references at: https://topodiumgroup.com/ [https://topodiumgroup.com/podcast/]

10. feb. 2022 - 46 min
episode How a Goalkeeper’s Growth Mindset Catalyses Business Success with Founder of Soccer Parenting, Skye Eddy #S2E7 cover

How a Goalkeeper’s Growth Mindset Catalyses Business Success with Founder of Soccer Parenting, Skye Eddy #S2E7

The parallels between sport and business run deep and broad, and with experience as a goalkeeper and business founder alike, Skye Eddy combines the best of both worlds. Spurred on with entrepreneurial pursuits by those around her at an early age, it’s fitting that Skye would go on to create Soccer Parenting, a community that’s quite literally changing the game around youth football coaching in the US. Hear why the growth mindset of a goalkeeper is perfect for progress, how Skye’s season in Italy with Tavagnacco Femminile led her to take control of her career path, and why in the sporting world, community is everything. This episode covers: * Skye’s exciting career, and how it demonstrated her ambition to chase her dreams * How a goalkeeper’s growth mindset translated into creating the Soccer Parenting community * The importance of her reliable network of positive contributors * Solving problems by focusing on creating the desired outcome rather than fixing undesirable situations * Catalysing a change in the conventional parent-coach relationship Get in touch: hello@topodiumgroup.com [hello@topodiumgroup.com] Links & references at: https://topodiumgroup.com/ [https://topodiumgroup.com/podcast/]

27. jan. 2022 - 52 min
episode Innovating Events & Connecting Communities with Managing Director of ReesLeisure, Chris Rees #S2E6 cover

Innovating Events & Connecting Communities with Managing Director of ReesLeisure, Chris Rees #S2E6

When Chris Rees created a feasibility project for a college assignment, it was the humble seed that’s grown into ReesLeisure, where he’s running events for thousands and raising millions for charity. From the Southampton Marathon to the innovatively named and inclusive ‘Try Tri’, Chris’ prerogative has been to benefit an expanding community with his network of sporting events, involving a city-wide community in an emphatic celebration of the area. Listen to this week’s Making The Podium for more on how Chris combines confidence and vision to earn buy-in for new ideas, where he lands on entrepreneurialism as nature vs nurture, and the value in coordinating events with local councils & communities. This episode covers: * How Chris composes his innovative, large scale local events * Building the confidence & vision to pitch bold, novel ideas * Chris’ use of sporting events to bring awareness & footfall to local areas * Creating multiple touchpoints with the community Get in touch: hello@topodiumgroup.com [hello@topodiumgroup.com] Links & references at: https://topodiumgroup.com/ [https://topodiumgroup.com/podcast/]

13. jan. 2022 - 1 h 0 min
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