Forsidebilde av showet Marketing and Strategy Unlocked

Marketing and Strategy Unlocked

Podkast av Nicolas Kfuri

engelsk

Business

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Marketing & Strategy Unlocked brings you cutting-edge ideas on corporate strategy, branding, digital transformation, AI, and innovation. Hosted by a globally recognised consultant, professor and executive trainer, this show delivers actionable frameworks, real-world case studies, and expert perspectives designed for executives, business leaders, and ambitious MBA students. This podcast is inspired by Dr. Kfuri's years of highly acclaimed lectures. Whether you're scaling a Fortune 500 company or shaping the next market disruptor, unlock the strategies that set industry leaders apart!

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41 Episoder

episode The Billion-Dollar Branding Lesson Hidden in a Can of Water. Liquid Death cover

The Billion-Dollar Branding Lesson Hidden in a Can of Water. Liquid Death

Liquid Death has successfully disrupted the beverage industry by rebranding plain water as a punk-rock lifestyle product. Founded by former creative director Mike Cessario, the company utilizes absurd storytelling and edgy, heavy-metal aesthetics to appeal to Gen Z, sober communities, and environmentalists. Their "Death to Plastic" initiative promotes infinitely recyclable aluminum cans as a sustainable alternative to traditional plastic bottles. By prioritizing branded entertainment over standard advertising, the brand has cultivated a massive social media following and secured a $1.4 billion valuation. Strategic partnerships with festivals and celebrities further cement its status as a cultural movement rather than just a drink company. While their provocative marketing and product naming are controversial, they have effectively turned a commodity into a premium identity statement.

19. mai 2026 - 5 min
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