Marketing Answers with Jaime Coast

Episode 4 - "Does Pinterest marketing still work in 2026?"

📩 Submit your question for the show: 👉 marketinganswerspodcast.com/ask [http://marketinganswerspodcast.com/ask] Is Pinterest still worth your time as a wedding professional in 2026 — or is it a relic of 2011? In this episode, I'm answering that question from listener Kim L., a wedding photographer wondering if Pinterest deserves a place in her marketing strategy. The honest answer: Pinterest still works — but not the way it used to. The wedding professionals winning on Pinterest right now aren't just pinning pretty photos and hoping for the best. They're using an intentional, full-funnel marketing strategy that turns Pinterest into a steady stream of high-intent traffic from couples who are actively looking to book. I'll cover the current state of Pinterest, 5 strategies you can implement today, and the biggest mistake I see wedding professionals make that's costing them clicks, traffic, and bookings. In This Episode * The real state of Pinterest in 2026 — what's changed and what still works * Why Pinterest traffic is different from every other platform (and why that matters for wedding pros) * The demographics that prove Pinterest is absolutely still worth your time * 5 Pinterest strategies wedding professionals can implement right now * The biggest Pinterest mistake that's killing your conversions — and how to fix it * Why Pinterest ads should NOT be your first paid advertising move For the latest Pinterest trends, go to trends.pinterest.com [http://trends.pinterest.com] Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask [http://www.marketinganswerspodcast.com/ask] My essentials: I couldn’t run my creative business without these tools. Here are some special deals to get you started: 🖥 1 free month of Showit - https://showit.com/r/4z8t4m9x [https://showit.com/r/4z8t4m9x] - my preferred website and client proposal builder 🚀 20% off Dubsado - dubsado.com/?c=coast [http://dubsado.com/?c=coast] code: coast - my favorite client management system for sending invoices, proofs, and more 📧 25% off your first year of Flodesk - https://flodesk.com/c/N6G0FA6U [https://flodesk.com/c/N6G0FA6U]  - my preferred email service provider to create stunning emails easily

Episode 3: "Does Instagram still work for marketing in 2026?"

📩 Submit your question for the show: 👉 marketinganswerspodcast.com/ask [http://marketinganswerspodcast.com/ask] Is Instagram still worth your time as a wedding professional in 2026 — or should you be pivoting to TikTok? In this episode, I'm answering that exact question from listener Stephanie, and breaking down the marketing strategy that actually converts Instagram viewers into paying clients. Spoiler: it's not about going viral or chasing followers. With just 2,000 followers, I was generating 5 million reel views per month and booking $8K–$12K packages — and I'm going to show you exactly how. I'll cover the current state of Instagram for wedding pros, three tips to optimize your profile for sales (not just vanity metrics), and the one aspect of Instagram that most wedding professionals are completely sleeping on — stay until the end, because that last tip is where the real sales happen. In This Episode * The real state of Instagram for wedding professionals in 2026 * Why Instagram is no longer a follower game — and what actually matters now * How Gen Z is using Instagram to vet vendors (this will change how you think about your profile) * 3 tips to turn your Instagram into a sales-generating marketing strategy — not just a content calendar * The most underutilized part of Instagram that wedding pros are ignoring Key Takeaways ✔ You don't need a massive following to generate real revenue from Instagram — you need the right marketing strategy  ✔ Your bio and top 3 pinned posts should function as a sales funnel, not just an introduction  ✔ Reels drive awareness; Stories drive conversions — most wedding pros are only doing one of these  Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask [http://www.marketinganswerspodcast.com/ask] My essentials: I couldn’t run my creative business without these tools. Here are some special deals to get you started: 🖥 1 free month of Showit - https://showit.com/r/4z8t4m9x [https://showit.com/r/4z8t4m9x] - my preferred website and client proposal builder 🚀 20% off Dubsado - dubsado.com/?c=coast [http://dubsado.com/?c=coast] code: coast - my favorite client management system for sending invoices, proofs, and more 📧 25% off your first year of Flodesk - https://flodesk.com/c/N6G0FA6U [https://flodesk.com/c/N6G0FA6U]  - my preferred email service provider to create stunning emails easily

Episode 2: "What is the best way to get consistent clients?"

📩 Submit your question for the show: 👉 marketinganswerspodcast.com/ask [http://marketinganswerspodcast.com/ask] If you've been bouncing between marketing platforms hoping one of them finally clicks — stop. The problem isn't your platform. It's your strategy. In this episode, I'm answering three questions from real creative business owners that get to the heart of why so many creatives struggle to grow consistently. In this episode: Q1 — "What's the best way to get consistent clients?" (from Riley C., Graphic Designer) There is no single silver bullet marketing channel — but there IS a right one for you. I walk through 15 ways to market a creative business, how to pick the one that fits your audience and personality, and why you shouldn't move on until it's making you six figures. Q2 — "What's your response to 'everyone just throws invitations away'?" (from Lindsay G., Invitation Designer) Every creative business has objections standing between you and the sale. I share exactly how I handle this one — including the personal story I tell on discovery calls and in social media that stops this objection before it's even raised. Q3 — "How do I market something couples don't actually need?" (from Sally G.) Spoiler: they do need it — just not in the way you've been thinking. I break down Maslow's hierarchy of needs and how to use consumer psychology to speak directly to the emotional drivers behind every luxury or creative purchase. 📩 Submit your question for the show: 👉 marketinganswerspodcast.com/ask [http://marketinganswerspodcast.com/ask] My essentials: I couldn’t run my creative business without these tools. Here are some special deals to get you started: 1 free month of Showit - https://showit.com/r/4z8t4m9x [https://showit.com/r/4z8t4m9x] - my preferred website and client proposal builder 20% off Dubsado - dubsado.com/?c=coast [http://dubsado.com/?c=coast] code: coast - my favorite client management system for sending invoices, proofs, and more 25% off your first year of Flodesk - https://flodesk.com/c/N6G0FA6U [https://flodesk.com/c/N6G0FA6U]  - my preferred email service provider to create stunning emails easily

Episode 1: “The world doesn’t need another business coach...”

Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask [http://www.marketinganswerspodcast.com/ask] Are you tired of business coaches who talk you in circles and never just tell you what to do? You might not need a coach — you need a real marketing strategy. I'm Jaime Coast, a former Fortune 500 marketing strategist turned multi-six-figure wedding stationery business owner. In this first episode, I'm answering the questions I know are already on your mind: Why should you listen to me? Why am I starting this podcast? And what can you expect from this show? With 15+ years of experience developing marketing strategy for brands like Nickelodeon, MTV, Pepsi Co, Burger King, and Hasbro — and now running my own successful creative business — I'm here to give creative service providers something that's genuinely hard to find: practical, no-fluff marketing advice that actually moves the needle. Sales. Not Vibes. Strategy. Not Manifestation. Just real marketing strategy built for real creative businesses. 🎙️ In this episode: How I'm the anti-business-coach — and why that matters for you My 15+ year marketing background and what it means for your business What I'm building for creative entrepreneurs (and why it's different) What to expect from Marketing Answers episodes in the future. Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask [http://www.marketinganswerspodcast.com/ask] My essentials: I couldn’t run my creative business without these tools. Here are some special deals to get you started: 1 free month of Showit - https://showit.com/r/4z8t4m9x [https://showit.com/r/4z8t4m9x] - my preferred website and client proposal builder 20% off Dubsado - dubsado.com/?c=coast [http://dubsado.com/?c=coast] code: coast - my favorite client management system for sending invoices, proofs, and more 25% off your first year of Flodesk - https://flodesk.com/c/N6G0FA6U [https://flodesk.com/c/N6G0FA6U]  - my preferred email service provider to create stunning emails easily