Marketing by Design

Why Your Website Betrays Trust (And How to Actually Stand Out) in 2026

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile [https://www.mmg.studio/visualswipefile] Alexander Ferguson, co-founder and CMO of TeraLeap, has helped over 170 B2B brands turn happy customers into video testimonials that close deals faster. In this conversation, Andy and Alexander get into why AI-generated websites all start to look the same, why traffic to B2B sites has dropped sharply, and what actually earns a buyer's trust in the first few seconds. You'll walk away knowing exactly where to place social proof, how to structure FAQs for conversion, and why differentiation is the only thing that wins when everyone can ship a "good enough" site. CONNECT WITH ALEXANDER 🌐 Website: https://teraleap.io [https://teraleap.io] 💼 LinkedIn: https://www.linkedin.com/in/alexferguson/ [https://www.linkedin.com/in/alexferguson/] 🎙 Podcast: UpTech Report CONNECT WITH ANDY 🌐 Website: https://www.mmg.studio/ [https://www.mmg.studio/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TIMESTAMPS 00:00 - Intro 01:16 - The $10M agency that never ran an ad 03:52 - How one meetup became a whale client 08:15 - Turning "be a good person" into a system 11:45 - Why B2B site traffic dropped 60% 15:11 - The "AI look" that kills trust 17:23 - FAQs are a conversion tool, not a dumping ground 23:08 - The testimonials page mistake almost everyone makes 27:17 - Why real video proof can't be faked 39:29 - The one word that wins deals in 18 months TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmg.studio/ [https://www.mmg.studio/] 🤝 Powered by // AMA Columbus: https://amacolumbus.org [https://amacolumbus.org] and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd [https://www.cohatch.com/mbd] TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net [https://www.mmgdesign.net/]

Build an UNFORGETTABLE Brand as a Marketer (While Working In-House)

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile [https://www.mmg.studio/visualswipefile] Maxwell Miller is a marketer and designer at Chute Gerdeman who thinks differently about how brands actually win. In this episode, he breaks down why building preference through storytelling beats selling features every single time. We explore the gap between marketing and sales, why early-career marketers need a personal brand before anything else, and how in-person experiences create loyalty you can't manufacture online. Max also shares his research into auditory accessibility in retail, fragrance as a side hustle, and why violent action beats perfect planning. His philosophy is simple: as long as you don't quit, you can't fail. CONNECT WITH MAXWELL 🌐 Website: https://www.chutegerdeman.com/ [https://www.chutegerdeman.com/] 💼 LinkedIn: https://www.linkedin.com/in/maxmiller614/ [https://www.linkedin.com/in/maxmiller614/] 📸 Instagram: @maxmiller614 🎵 Side projects: Local country band + experimental metal band in Columbus CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TIMESTAMPS 00:00 - Intro 01:47 - Podcast recommendations and the Columbus creator scene 04:13 - Sensory retail experiences at luxury brands 06:35 - Building a fragrance collection and side hustle 08:59 - The Cadult market (designing for parents, not just kids) 11:18 - Why smaller agencies stay plugged into Gen Z trends 13:40 - Marketing is story, not features 16:05 - Building personal brand vs relying on talent alone 18:32 - Accountability and learning from failure 23:11 - Violent action and moving despite uncertainty 25:35 - Why in-person experiences will never go out of style 27:58 - Launching Brands and Banter podcast from nothing 32:51 - The Gist newsletter on retail optimism 35:17 - Auditory accessibility research in retail environments 40:00 - Career advice for early-stage marketers TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 🤝 Powered by // AMA Columbus: https://amacolumbus.org [https://amacolumbus.org] and COhatch: https://www.cohatch.com/mbd [https://www.cohatch.com/mbd]

Voice Memo: Thoughts on Networking for Marketers, Growing with AI, and Updates From Andy | Episode 164

⚡️ Columbus Marketing Jobs: the best curated marketing roles in Columbus, freelance, fractional, and in house, free to your inbox every Monday: https://www.columbusmarketingjobs.com [https://www.columbusmarketingjobs.com] In this solo voice memo, I step away from the guest interviews to bring you behind the scenes of the business and my personal life. I get into buying my first house in my 20s, the burnout that came with it, and the mindset shifts that reset how I define success, freedom, and leverage. You will walk away with practical takeaways on building a compounding network, reducing time to value after a client pays, finding your advantage in an AI driven market, and choosing clarity over certainty. CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TIMESTAMPS 00:00 - Intro 02:00 - 12 house visits and total burnout 04:53 - The success milestone that wasn't 07:15 - The DoorDash mom that humbled me 09:34 - The freedom most people get wrong 11:56 - Relationships compound like money 14:14 - The no ask outreach habit that opens doors 15:30 - Why I paid for objectivity on my business 18:55 - The 48 hour window you are wasting 21:14 - Clarity beats certainty, plus 75 Hard TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 🤝 Powered by // AMA Columbus: https://amacolumbus.org [https://amacolumbus.org ]and our friends at COHATCH (get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd [https://www.cohatch.com/mbd]

B2B Healthcare SEO Masterclass (2026)

⚡️ How is your website appearing in AI Search: https://www.mmg.studio/contact#services-form [https://www.mmg.studio/contact#services-form] In this episode, we’re walking through the complete six-phase B2B SEO playbook that MMG Studio runs for every client, using a real healthcare client as the live example. From technical audits and keyword research to schema markup, content architecture, Webflow CMS publishing, and authority building, this is an unfiltered look at the full process from start to finish. Whether you're optimizing an existing site or launching something new, you'll walk away with a repeatable system you can put to work immediately. CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 🤝 Powered by // AMA Columbus: https://amacolumbus.org [https://amacolumbus.org/] and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd [https://www.cohatch.com/mbd]

I Interviewed 700 World-Class Leaders (This is What They Taught Me)

⚡️ See how your brand appears in AI search: https://www.mmg.studio [https://www.mmg.studio] Ryan Hawk has had nearly 700 conversations with world-class leaders over the past 11 years. Tony Robbins. Admiral McRaven. James Clear. Jocko Willink. And he's distilled everything he's learned into his new book, "The Price of Becoming: The Compounding Practices of High Performance," dropping in July 2026. But here's what stands out: Ryan doesn't just interview people and move on. He's built The Learning Leader Show into one of the top business podcasts globally. He left corporate America and created a business with zero contracts and no advance payments. He speaks on major stages. And through the Learning Leader Masterminds and coaching, he works directly with leadership teams at some of the world's most impactful companies. In this conversation, we dig into the core of his book and the philosophy that shapes everything he does. We talk about the Ben Roethlisberger moment that changed his life at 19. We explore why the gap between effort and reward is one of the hardest pills to swallow. And we break down how to actually become valuable in a world that only cares about value creation, not how hard you worked. This is about consistency. Compounding. And understanding that confidence needs evidence. CONNECT WITH RYAN 🌐 Website: https://www.thelearnerleader.com [https://www.thelearnerleader.com] 💼 LinkedIn: https://www.linkedin.com/in/ryanhawk/ [https://www.linkedin.com/in/ryanhawk/] CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TIMESTAMPS 00:00 - Intro 03:45 - The Ski Trip and Gen Z Lingo 08:30 - Dr. Daniel Modaff and Dr. J.W. Smith 12:15 - The Ben Roethlisberger Story 19:40 - The Gap Between Effort and Reward 26:40 - Environment and High Performers 38:10 - Learn, Work, Lead Framework 44:55 - Imitate Then Innovate 49:10 - Morgan Freeman's 30-Year Apprenticeship 55:50 - The Sales Mindset 01:00:00 - Who This Book Is For TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 🤝 Powered by // AMA Columbus: https://amacolumbus.org [https://amacolumbus.org] 🤝 Partner // COhatch: https://www.cohatch.com/mbd [https://www.cohatch.com/mbd] (Get 2 free weeks of premium coworking)