Mind Ya Business

#11 From Birthday Cakes to Brick-and-Mortar ft. Rachel Diaz of Borinken Cakes

From birthday cakes to brick-and-mortar: Rachel Díaz of Borinken Cakes on pivots, pan sobao, and building a business that represents. This week, Rachel sits down with us to talk about the full arc; From family kitchen to pop-ups to a mall kiosk to multiple storefronts, and what it actually took to know this was more than a hobby. And if you've been sleeping on TikTok for your business? Rachel has something to say about that. Eighty percent of her customers come from the app, and she'll tell you exactly what she did differently after Facebook and Instagram didn't deliver. This one's got the lessons, the receipts, and the realness. Don't miss it. 🎙️ In this episode: * The leap from pop-up to brick-and-mortar, and knowing when a hobby becomes a business * How product design training shaped the way she built Borinken Cakes * Closing Logan Square: operational constraints vs. a tough season * Sourcing pan sobao from Puerto Rico and managing a cross-island supply chain * Why TikTok worked when nothing else did, and how to actually show up there * The one part of the business she hasn't fully cracked yet

#10 Building What Your Neighborhood Deserves One Cup at a Time ft. Jesse Iñiguez of Back of the Yards Coffee Co.

Jesse Iñiguez grew up in a neighborhood with no coffee shops, so he built one. But Back of the Yards Coffee was never just about the coffee. It was about proving that communities like his deserve quality, investment, and a place to gather. In this episode, Jesse breaks down the business model behind the mission, the growing pains of scaling a vertically integrated operation, and why he believes community investment and business success aren't competing priorities; they're the same one. If you're building something in a neighborhood people underestimate, this episode is for you.

#9 Oh Hi, We're Back & Better Than Ever

We're back ... & better than ever. 2025 laid the foundation. Now, Mind Ya Business is stepping into a bigger role. In this reintroduction episode, our full Southwest Collective small business team — Jamie (Business Operations & Marketing), Marlin (Human Resources), and Hugo (Design & Strategy) — sits down to tell you exactly who we are, what we're continuing to do, and what we're bringing to Chicago's southwest side in 2026. As a Neighborhood Business Development Center (NBDC) designated by the City of Chicago, we serve small business owners & emerging entrepreneurs in Archer Heights, West Elsdon, Gage Park, Garfield Ridge, Clearing, and West Lawn. In this episode: * Meet the team and the credentials behind the conversation * Learn what the NBDC designation means for your business * Get a first look at our 2025 events, programming, and episode calendar * Find out how to work with us, ask us your questions, and get involved New episodes drop twice a month. Subscribe so you never miss a move. Smart Moves for Sustainable Growth.

#8 So Your Neighborhood Doesn’t Have a Chamber? Here’s What’s Next

In part 2 of our Chambers of Commerce conversation, Jaime walks us through what it actually took to launch a chamber on Chicago’s southwest side — the grind, the organization, the community work, and the lessons learned in the trenches. We break down the blueprint for starting a sustainable Chamber, the patterns that usually signal one won’t survive long-term, and the behind-the-scenes issues most business owners never see coming. And if your area doesn’t even have a Chamber? Don’t stress — we map out alternative business resource groups that can still plug you into visibility, support, and real network power. If you’ve ever wondered what it takes to build a business community from the ground up (or how to spot a failing one before you get dragged in), this episode is your sign to tune in.

#7 Join or Dodge? Our Hot Take On Chambers of Commerce

Tapping into your local Chamber of Commerce can be a major glow-up for your business… if you pick the right one. In this episode, we break down what a Chamber actually does, the different forms it can take, and how to spot whether it’s truly serving its members or just running on vibes. We’re talking pitfalls to avoid, the red flags that scream “don’t waste your membership fee,” and the green flags that signal real support, visibility, and community impact. If you’ve ever wondered whether joining a Chamber is worth it — or how to choose the one that actually moves your business forward — this episode is your cheat code.