MSBC: Industry Insights

Episode 2: Andrew Karson - BSE Global

In this episode, Nihar Mothikuru [https://www.linkedin.com/in/niharmothikuru/] from MSBC's Marketing Team sits down with Andrew Karson [https://www.linkedin.com/in/andrew-karson-78a1597/details/experience/], EVP, Marketing at BSE Global. A University of Michigan alum with a BA in Sport Management and an NYU graduate with a Master’s in Sports Business, Andrew began his sports business career at The Madison Square Garden Company, where he spent 13 years before moving to BSE Global. Currently, he oversees Brand Marketing, Integrated Marketing, Content, Creative, Game Presentation, and Brand & Partner Solutions across all BSE properties. In this interview, Andrew reflects on the projects that most influenced his career growth, his approach to managing brand strategy across BSE's portfolio, leveraging social media to strengthen fan engagement, and more.

Episode 1: Alison Koff - CAA Brand Consulting

In this episode, Tyler Winderman [https://www.linkedin.com/in/tyler-winderman-7b5551278/] from MSBC's Marketing team sits down with Alison Koff [https://www.linkedin.com/in/alisonkoff/], Account Manager at CAA Brand Consulting. A 2019 Michigan grad with a dual degree in Business and Sport Management, Alison also served as VP of Marketing for MSBC during her time on campus. Currently, she manages the SoFi account for CAA, overseeing the bank's partnerships with the Los Angeles Rams, Los Angeles Chargers, NBA, and more. In the interview, Alison highlights her career journey, offers advice to aspiring professionals, and shares insights from her work at CAA.