Office Hours by Peopledesign

17. Please Rate Your Experience

Experiences are hard to define. Sure, we can describe them: good or bad, memorable or bland, rated on a scale from one to five. Many people are exploring the frontiers of the experience economy with increasing intensity: customer experience, user experience, employee experience, learner experience, and so on. Yet human experience, which is a product of our consciousness itself, remains elusive. The full article is available here, on our blog. [//www.peopledesign.com/ideas/please-rate-your-experience] Peopledesign [https://peopledesign.com/]is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design. Join us in the conversation - Sign up for our newsletter [https://marketing.peopledesign.com/subscribe] to get updates so you can register for the next Office Hours call.

16. What's The Problem

People have opinions. We like to question things, whether we say it out loud, under our breaths, or keep it bottled up inside. It can be harder to know where opinions come from, or where they might lead us. In our minds, we employ a version of the scientific method: We observe, ask questions, create a theory. We’re not always rigorous about it. The data aren’t incomplete and we don’t always test our hypothesis. We don’t reflect on the evidence. Suspicion about motives leads to conspiracy theories and confirmation bias deepens our resolve. To make a bigger difference, we need to find the right problem. Work to get out of our normal opinions, bias, and culture. Follow a process and look for guides. Our opinions are vital, but we need to know where we are and how we got there in order to map where we're going. The full article is available here, on our blog [//peopledesign.com/ideas/whats_the_problem]. Peopledesign [https://peopledesign.com/]is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design. Join us in the conversation - Sign up for our newsletter [https://marketing.peopledesign.com/subscribe] to get updates so you can register for the next Office Hours call.

15. Customer Experience Systems

Customer experience management is about balancing the needs of customers and organizations. The work often starts with walking in a person’s shoes to better understand their point of view. People are complicated, and serving them well isn’t easy. CX systems can become complex, but the right ingredients can make for a better recipe.The full article is available here, on our blog. [//peopledesign.com/ideas/customer-experience-systems] Peopledesign [https://peopledesign.com/]is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design. Join us in the conversation - Sign up for our newsletter [https://marketing.peopledesign.com/subscribe] to get updates so you can register for the next Office Hours call.

14. Essential Brand Building Steps

Recently, Peopledesign's president, Kevin Budelmann [//peopledesign.com/kevin], was invited to be a guest on the On Branding Podcast [https://open.spotify.com/episode/2FtbNQe3CglED4tYtgUhjK?si=zg4Xsq4VTgKAN6h6mhSdJg], hosted by Arek Dvornechuck [https://twitter.com/ebaqdesign], a brand design expert based in New York and focused on branding and logo design. Arek interviews Kevin and the two dive into the second edition of our book, Brand Identity Essentials [https://peopledesign.com/brand-identity-essentials].  Listen to the episode to hear Kevin and Arek dive into the essential process of building a brand. Peopledesign [https://peopledesign.com/]is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design. Join us in the conversation - Sign up for our newsletter [https://marketing.peopledesign.com/subscribe] to get updates so you can register for the next Office Hours call.

13. UX Principles at Work

Built environments are places made by people that support human activity and part of everyday experience in our modern world. Physical, digital, or hybrid experiences are part of what’s next. The future may echo the past but is forged in the present. Maturing concepts in digital design are a helpful source of input. As we better understand user behavior and experience, the fields of UX and interaction design offer a new foundation for the built environment – both physical and virtual.The full article is available here, on our blog. [//peopledesign.com/ideas/ux-principles-at-work] Peopledesign [https://peopledesign.com/]is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design. Join us in the conversation - Sign up for our newsletter [https://marketing.peopledesign.com/subscribe] to get updates so you can register for the next Office Hours call.