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Get inspired to start, grow, monetize, and market your online writing business, one powerful episode at a time. Every week the Substack bestselling author and award-winning brand manager Kristina God chats with the most inspiring writers and authors. This show is your chance to take inspir-ACTION and watch your online writing change your life. We celebrate small and big successes, from self-published wordaholics to NY-Times bestselling authors. Tune in, get inspired and paid to be you. It's time to join a community of 18,000+ like-minded writers exploring how to have fun, be seen and get read in a noisy online world. www.onlinewritingclub.com

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episode What Nobody Tells You About Getting Published in The New York Times | w/ Personal Essayist Tyler Donohue cover

What Nobody Tells You About Getting Published in The New York Times | w/ Personal Essayist Tyler Donohue

If you’ve been following me for a while you know I LOVE bringing behind-the-scenes publishing stories to the readers of The Online Writing Club because honestly… you don’t know what you don’t know when you’re starting out. Especially when you see writers suddenly ending up in The New York Times or The Guardian. For most of us, publishing feels like one giant mystery: * How do people ACTUALLY get published? * How do they find editors? * What do they even say in those emails? * How many rejections happen first? * How do you know if your story is good enough? * How do writers suddenly end up in The New York Times? And maybe the biggest question of all: “Could this ever happen for me too?” That’s why I loved today’s conversation with podcast guest Tyler Donohue [https://substack.com/profile/55078212-tyler-donohue] , who I originally found through Substack Notes. Because Tyler peels back the curtain on ALL of it. ☀️Limited-time only: Join the Club as an annual member + get FREE access to the Substack for Beginners Course 2026 this summer! On-demand trainings + live classes. The invisible work to become a published author One thing we don’t talk about enough inside the Club is… the invisible work. The unanswered pitches. The emotional messiness. The late nights. The self doubt. The moments where she had absolutely no clue what she was doing. And Tyler herself said this perfectly on the Online Writing Club Show: “I love writing these ‘behind the curtain’ pieces about how I got published in the NYT or the Guardian! When I started pitching it felt like such a mystery, so I’m happy to shed a little light! It’s actually really fun for me to peel back the curtain and revisit how I got to publication.” THIS is exactly why I wanted to bring her story to the Club. Because I think we need WAY more stories about the process behind the success. Not just the shiny headline or accolades at the end. As someone who’s worked in journalism and has also been published, you know these things do NOT just happen overnight. We should be SO proud of all the invisible work. And Tyler’s story begins with her whole life changing. She left a four year relationship and called off her engagement after realizing her fiancé was involved in what she describes as a “high control group cult-like program.” “I really blasted myself through a portal leaving that relationship and like so much of my life changed very quickly.” And suddenly, for the first time, she had something she had not really had before: Time. Time to think. Time to travel. Time to write. Time to finally build the life she actually wanted. “This is the singular thing I want to do in my life is like write and tell stories.” So she sat herself a goal. A REAL one. In 2025, Tyler made herself a promise “In 2025, I am going to get published in The Cut by New York Magazine.” At that point she had never been published before and she had ZERO insider publishing knowledge. “So, I started by googling: How do you pitch an editor?” Honestly, I think so many people are sitting exactly there right now. Wanting to write. Wanting to publish. Wanting to be taken seriously. But having absolutely no clue where to begin. And Tyler KEPT going anyway. “I have thrown so much proverbial spaghetti at the wall.” Then came Tunisia. The rejected Tunisia story changed everything She originally pitched a travel story to a smaller publication. But once she actually arrived there and started interviewing people, the story completely changed shape. A more honest story appeared. A more alive story. The publication rejected it because it no longer matched the original pitch. But Tyler trusted the story she had found. And that changed everything. Late one night, she found an editor at The New York Times who had served in the Peace Corps in Africa. Tyler had too. “And I thought, if anyone at the New York Times is going to read my email, it is this guy.” So she emailed him. And he replied. A few weeks later, Tyler was standing inside the newsroom of The New York Times. “There’s the breaking newsroom with all the clocks on the wall. And I was like, this is so crazy.” And then? After getting published? She kept pursuing her BIG dream Because once she stopped treating writing like a fantasy and started treating it like her REAL life, bigger things kept happening. Writer sends draft → editor edits → writer sends draft→ Over and over and over again Now she has ALSO been published in The Guardian. And again, she openly shares what the process ACTUALLY looked like: “Writer sends draft → editor edits → writer sends draft→ Over and over and over again” Then came the moment that honestly made me emotional. Tyler was walking through New York City when the email arrived saying her Guardian story was live. Later she got home from the gym and hugged her friend Joanna. “‘I can’t believe it,’ I say. ‘I got published in another international publication.’ She turns around and shakes her head at me, “Yeah girl, you’re a f*cking writer. This is just the beginning.’” I mean COME ON. How inspiring is that? And I think there are so many lessons in Tyler’s story for every writer here. ☀️Limited-time only: Join the Club as an annual member + get FREE access to the Substack for Beginners Course 2026 this summer to become a SUPERSTAR! On-demand trainings + live classes. We start on Friday May 29! Tyler’s top 3 tips to get published in The New York Times 1. Do pre-reporting before pitching This was one of Tyler’s biggest lessons. Don’t just pitch an idea. Talk to people first. Interview them. Gather real stories and bring substance to the editor. “If I could give one piece of advice to people who want to do narrative reporting like I did for The Guardian, you must do pre-reporting.” 2. Use your Substack as your portfolio Tyler literally sent Substack essays to editors when they asked for writing samples. Your Substack is not just a newsletter. It’s proof. It’s your voice. It’s your body of work And honestly, her Substack Girl Resting [https://open.substack.com/pub/tylerdonohue] played a MASSIVE role in all of this. Online Writing Club member and Columbia Business School professor Jeremy Ney [https://substack.com/profile/11624125-jeremy-ney] is a great example: Same with running superstar Raziq Rauf [https://substack.com/profile/48445550-raziq-rauf]: 3. Tell the stories you’re scared to tell Tyler said: “I’m very drawn to stories that say the thing out loud that you’re not supposed to say out loud.” That’s where the best writing often lives. In telling the truth. Substack for Beginners Course for FREE as a THANK YOU 🙏🏻🙏🏻Almost 19,000 subscribers and 34,000 readers! Thank you all so much! Thanks so much to Substack. This summer, I want you to feel the main character energy and power Substack gave me (Top #14 International, non-native, part-time with 2 kids) and gives you, too. If YOU want to build your own Substack this summer, find your voice, grow your audience, and maybe become the next “f*cking Substack writer” getting published everywhere too… For the long Memorial Weekend, … * you’ll get 20% off The Online Writing Club * ticket to the Substack for Beginners Course (on-demand) starting on Friday, May 29 with a live session (6 weeks of live sessions included, you can join anytime!) You’re an annual member and want to join, hit reply so I put you on the list. Hey you! 💓 Would you mind sharing Tyler’s powerful behind-the-scenes publishing story with your network or with someone who needs to read this today? And I’d LOVE to hear YOUR story too. * What invisible work are you doing right now? * Which media outlets have you pitched already? * What keeps you stuck at the moment? * What could help unstuck you? * And what’s your writing dream for 2026? Because I truly believe conversations like these matter. The more we openly talk about the behind-the-scenes reality of getting published, the less mysterious and intimidating it becomes for everyone else trying to find their way too. With every like and restack ♻️ you help these ideas travel farther and keep the light on in this beautiful little corner of the internet called The Online Writing Club. Thanks a million times 💓Kristina This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.onlinewritingclub.com/subscribe [https://www.onlinewritingclub.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

23. mai 2026 - 44 min
episode Now You Can Send Real Flowers to Your Favourite Writer (Not Just Likes) cover

Now You Can Send Real Flowers to Your Favourite Writer (Not Just Likes)

Right now, as I’m writing this letter to you, my garden is doing the thing it does every May that makes me want to drop everything and just stand there. The roses and rhododendron are opening. The bees are fat and slow and absolutely unbothered. My kids are bouncing on the trampoline in the background, shrieking about something that will be completely forgotten in about four minutes. And I’m standing in the middle of all of it thinking about you and about what it actually means to be seen as a writer. If you’ve been following me for a while, you know I looooove flowers. They are the first thing I notice in a room. The thing I planted all along the fence this spring so that every time I open the back door, something blooms. Which is maybe why, when I found today’s podcast guest, Brian Gomes, CEO of Social Flowers, on Google last autumn, I almost fell off my chair. 🌷🪻🌹Flowerful surprise — exclusive for Online Writing Club readers There’s something waiting for you at the end of this post. Free bouqets of flowers worth $100 … for 3 Online Writing Club readers. Keep reading. You’ll want to get there! * Do you love flowers? Do you grow them? Has someone ever sent you flowers at exactly the right moment? Hit reply, let us know and win FREE credits! Besides Kofi and Buy me a coffee, there’s now a new way to show your appreciation with flowers I was Googling, honestly. Looking for ways to help writers get appreciated that weren’t just paid subscriptions. I knew about the tipping tools Ko-fi. Buy Me a Coffee. Done all of it myself back in the day when I was writing daily on Medium. But I kept thinking : “Is there something that actually crosses the line? That lands not on a screen but in someone’s actual life?” And I found Social Flowers which we gonna talk about in today’s podcast episode. But before I tell you what it does, let me tell you where it comes from. Because the origin or lean-in story is everything. Brian’s business partner comes from a flower family that goes back to 1959. A real, local florist on Long Island, New York. His grandfather had greenhouses in the early 1900s. His brothers wholesale flowers, grow flowers, supply CVS stores across the country. Brian calls them “one of the first families of flowers” and when he says it, you can feel that he’s not exaggerating. Their company has been delivering flowers online since 1999. The Social Flowers concept, sending blooms to someone you know only through a screen, no address needed, launched in 2007. They were the first to send flowers on Facebook. It went viral on what was then Twitter (now X): 4.2M views in a single day. There was especially one moment in Brian’s life that changed what flowers meant to him personally. His father passed away: “It was important to me that people sent flowers to my father’s service. And they did. And then I realized…okay, this is about connection. This is about being thought of and being cared for and remembered.” That sentence is the whole thing. That’s what we’re really talking about today. Why your writer’s thumbprint can change the way your readers see the world I wrote my MBA thesis on identity-based marketing (my bootcampers know this concept very well). I won’t bore you with the theory but in short, it’s the idea that the most powerful thing any brand can do is know precisely who it is and let that identity do all the work. For writers, I call it the writer’s thumbprint. Your DNA. The thing that makes your writing recognisably, irreplaceably yours. The quality that AI can get close to but never actually replicate. The YOU-ness is what makes you paid. We talk about this constantly in the Club. How to find it. How to protect it. How to build everything, your newsletter, your Notes, your offers, on top of it. But here’s something I’ve never said out loud quite like this: What if your writer’s thumbprint was so clear, so felt, so specific…that a reader reads one of your essays and thinks: “I have to do something. Not just comment. A like. I don’t want to be a PayPal notification. I want to be something real.” And then the doorbell rings. A person standing at your door with flowers and a card that says: “I read what you wrote and it changed something in me.” Is that not the most insane, wonderful, writerly thing you’ve ever heard? Recurring revenue is nice, so are flowers Yes. Of course. Paid subscriptions are the dream. Recurring revenue, a community that invests in you, the feeling of sustainable creative work. I love all of it and I will never stop talking about it. But here’s what we also know, especially in the beginning. Before someone pays you, they have to know you, like you, and trust you. That takes time. That takes posts and Notes and showing up and being consistent and being real. And in that whole beautiful runway, while the relationship is building, what happens when a reader wants to show how much your work means to them? They type “this really moved me” in the comments. And they mean it with their whole heart. And it still feels like almost nothing compared to what they wanted to do. Here are some moments I heard from my Club members: You post something vulnerable about your marriage. You write about your kid being sick. You share the essay you’ve been avoiding for two years. You announce a book pre-launch and your readers have been with you for the whole journey. You have a birthday. You’re exhausted and it shows in the writing and three hundred people felt it. Someone reads your words at 2am and thinks: “this person just described my entire year/life.” In every single one of those moments…your reader wants to show up. They just have absolutely no idea how. What flowers do that money can’t Years ago, when I was writing daily on Medium, I had the Buy Me a Coffee link. The Ko-fi. I was doing all the things. And the tips came in sometimes and I was genuinely grateful. But I’ll be honest with you the way I always am. It landed in my bank account and got absorbed into whatever was waiting. The grocery bill. The electricity. The gesture was kind. The feeling evaporated within about twenty minutes. Theer’s this hunger we all have. Not for fame. Not even for money. For the feeling of mattering enough to someone that they go out of their way. That they choose you, specifically, on this day, and do something just for you. Also, the most powerful thing you can do is make someone feel like the only person in the room. That specificity, that I see you, I mean you, not a follower, you, is the whole game. Flowers do that. A human being goes to a website. Chooses something they think you’d love. Writes you a personal note. And something alive and beautiful appears at your door. You find a vase. You put them on the kitchen table. You look at them for ten days, every morning with your coffee, every time you walk past, and every single time you think: “Someone who knows me only through my words decided I was worth this.” That doesn’t evaporate into the grocery bill. Social Flowers: how it actually works The concept is almost offensively simple. You can send someone real flowers without knowing their delivery address. You only need their email, their phone number, or a social media connection like a Substack handle. The recipient gets a link. They choose when and where the flowers arrive. They provide the address. You never see it. Flowers show up and make your fave writer smile! Social Flowers currently delivers across the US and Canada. International is coming…Brian told me he had lots of requests and he’s planning to expand in the next year or so. (I’m in Germany, so I’m already waiting.) But if you’re stateside, here’s what I’d do: * Visit socialflowers.com [https://www.socialflowers.com/] and click “How It Works” to understand the full flow * Create a free Flower Me profile at flowerme.socialflowers.com [https://flowerme.socialflowers.com/] … takes five minutes * Link to your profile from your next post * Let your readers know you’re open to being celebrated this way I’m sending flowers to Ellen and Karen I couldn’t write this post and not do the thing. Ellen Scherr [https://substack.com/profile/363599366-ellen-scherr] Karen Salmansohn [https://substack.com/profile/78474011-karen-salmansohn] my female co-hosts, my collaborators, two women who show up for the community again and again with everything they have, I’m sending them flowers. And to every single Bootcamp grad and Online Writing Club member who has put in the work this year: you’ve earned something that arrives at your door, not just your inbox. Because that is the whole point. Saying thank you in a way someone can actually hold. 🌷🪻🌹Free flower credits — exclusive for Online Writing Club readers Brian has set aside $100 in Social Flowers credits for a handful of Online Writing Club members. To enter: hit reply and tell me one of the following: your flower story, which writer you’d send flowers to right now and what you’d write in the card, or what it would mean to you if a reader sent flowers to your door. 3 winners get $100 in credits to use on socialflowers.com [https://www.socialflowers.com/] **US and Canada delivery only for now — international coming soon.** * Do you love flowers? Do you grow them? Has someone ever sent you flowers at exactly the right moment? * Who would you send flowers to right now and what would the card say? * What moment in your writing life would have been completely transformed by a bouquet at the door? THE Substack for Beginners Course 2026 My fully updated Substack for Beginners course opens its doors in the last week of May 2026 with weekly live Q&As with me included. Everything I know about starting, growing, and monetising your Substack, rebuilt for 2026. How do you get access? Simply upgrade to an annual Club membership. That’s it. You’re in! The course will start in the last week of May 2026. Because your writer’s thumbprint, that specific, irreplaceable YOUness you bring to every post, deserves more than a like. It deserves someone standing at your door. More flower power to everyone, Hey you! Would you mind sharing this innovative idea with your network or with someone who needs to read this today? You can also share your flower story right here in the comments. Conversations about connection, appreciation, and showing up for the writers we love only matter if they reach more people.💓 With every like and restack ♻️ you help ideas travel farther and keep the light on in this beautiful corner of the internet called the Online Writing Club. Thanks a million times! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.onlinewritingclub.com/subscribe [https://www.onlinewritingclub.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

17. mai 2026 - 37 min
episode From Zero to $1,000 Writing Poems on Substack cover

From Zero to $1,000 Writing Poems on Substack

UPDATE: You can now also watch the video interview Picture a freezing Sunday morning on Long Island, New York. Chris B. Writes [https://open.substack.com/pub/chrisbwrites] is sitting with the cold and the quiet, sick of the grey winter that won’t let go. Instead of scrolling his phone, he opens a blank page and writes a poem about mountains, about sunrise, and about climbing something that feels impossible. He calls it Alpenglow. He posts it on Substack and it goes viral. But let’s back up. Because the poem isn’t the beginning of this story. The beginning is a hospital room, two years earlier, and 26 days in the pediatric ICU watching his son fight for his life. A Father, a son and a reason to write poems Online Writing Club member and today’s podcast guest Chris B. Writes [https://open.substack.com/pub/chrisbwrites] joined Substack seven months ago with .. * zero following * no email list * no strategy What got him started was the a feeling he couldn’t shake…that his son Brayden, who everyone calls Bray Bray, deserved to have his story told. Bray Bray was born with a rare genetic disorder, DNAI1. He uses a wheelchair. He doesn’t walk or talk. But I asked his father about him and listened to what comes out: He's a shining light and the happiest kid on the planet. Two years before joining Substack, Chris almost lost him. Twenty-eight days in hospital. Twenty-six of them in the pediatric ICU. The kind of experience that reshapes a person completely, that makes everything before it feel like a different life. And yet, here is what he said when he finally sat down to write: I joined to give him a voice, to be a witness to the miracle that he is. That word, witness, carries the entire weight of what makes his Substack work. The one post that started everything His first post was called His One Smile. He describes it as his “hero post”, the one where he put all his cards on the table. I'm just like, you know what? I'm going to lay it all out there. I'm going to share Bray Bray's story. I'm going to tell them exactly what's going on and why I'm here. No easing in. Straight to the heart of it. That, right there, is a masterclass in how to launch a Substack with something so real people have no choice but to feel it. And then came Alpenglow. It went viral a couple of weeks ago. And I think it's just a very relatable poem because there's an ethereal message here of the imagery of the Alps. We had a very, very cold winter here in Long Island, New York, and I wrote this poem on a very frigid Sunday morning. I was sick of the cold weather. There's a metaphor here of climbing that impossible mountain that maybe isn't so impossible. One poem. A frigid Sunday. An impossible mountain that maybe isn't. Over 200 likes. Over 100 comments. People sit with Chris’ peoms. The “Writer’s Thumbprint”: your human superpower in the “age of AI” Here is a phrase worth writing on a Post-it and sticking to your screen: writer’s thumbprint. We’re often talking about this in the Online Writing Club since I talked with a Google expert two years back and he already empasized the importance of it with AI. Chris has it and that’s why he’s rising on Substack and growing his audience. Writer’s thumbprint = the quality that makes your writing recognisably, irreplaceably yours, the thing AI can approximate but never replicate, the thing that makes a reader feel like they know you before they’ve met you. As my friend Karen Salmansohn [https://substack.com/profile/78474011-karen-salmansohn] said in our podcast interview: “The YOU-ier, the better” Chris has this in abundance. He describes his approach with an elegant simplicity: I always tend to say more with less. And you can tell my writing by the personality between the lines. I write with specific imagery and I try to ground those images. But then I also have an abstract or emotional component to my writing. That’s the structure of his poems, and it’s worth studying closely. Take his poem Shave. I thought I’d teach you how to shave as you ask me about cologne. You’d say it’s only men’s perfume. It opens with something universal: a father teaching his teenage son how to shave for the first time, that timeless rite of passage. Almost every reader can place themselves there. Then the poem pivots and everything changes. But then as we get towards the end of the poem, there's a shift that talks about, you know, all of a sudden I'm lifting you from your wheelchair. We won't be able to do certain things that we imagined. From cologne and teenage swagger, to a wheelchair lift. That gap, that distance the poem travels in a few lines, is where all the emotion lives. And then the poem comes back, circles around to the original image. It always returns home. There's always a specific image that I have in mind... really tying in my unique experiences as Braden's dad or as a caregiver to then express a larger point that anybody can really hold on to and interpret it. That's Chris’ top-secret formula for his Subsatck poems he shared with me. * Begin in the particular. * Arrive at the universal. * Let your reader bring their own story to meet yours. Grief, grace and who Chris writes for Chris knows exactly who his reader is. They're poetry lovers and people in the middle of something hard…sandwiched between raising their own kids and watching their parents' health decline, or caring for someone who needs them full-time, or simply living with losses they don't have language for yet. My community, I feel like, is the later millennials into the Gen X crew. So I'm talking probably 35 to about 65. A lot of them are sandwich (caregivers). They have their own kids and then all of a sudden their parents have issues and they're thrust into those roles. And really people who understand that there are different ways to express what you're going through, but you can still do it with grace and humility. He writes toward their pain but he never leaves them there. Even when he's expressing the anger, the exhaustion, the nights he nearly falls into despair, there is always what he calls "a tinge of hope." Because there is Bray Bray's smile. His smile is the closest thing you can get to pure innocence on this planet. And really that carries us through during all of the harder times... But we learned a long time ago to grieve the life he would have had and embrace the life he does have. That sentence: grieve the life he would have had and embrace the life he does have…is itself a poem. It's also, quietly, the philosophy of his entire Substack. It's okay to have those feelings. It's valid to feel angry, frustrated, tired, exhausted. And what I try to do is express those feelings, but I always just naturally also provide that tinge of hope, that tinge of perseverance, and his smile shows that too. Chris’ 3 tips for writing poems on Substack and make your fist $1000 It happened. Chris made the first thousand dollars in seven months. from poetry. From a wheelchair-bound boy’s shining smile. From a father who decided the world needed to witness something. When asked directly: what would you tell other poets who want to share their work here? Chris gave three answers. #1 Connect with other writers and actually pay attention I write naturally, I write in waves, and I’ve been very prolific because when I read the other people on Substack, they’re inspiring me to then write in different ways that I hadn’t even thought of before. Don’t just scroll through. Like, scroll through.Pay attention, sit with some of them for a while and you’ll be surprised what you come up with based on being inspired by them. #2 Write from an audience of ONE first Don’t be afraid to put yourself out there. Just be honest. Don’t worry about the reception because you should write from an audience of one first. If you write from that audience of one first, the rest will follow. Be true to yourself. #3 Collaborate, it leads to only great things I’ve collaborated with so many people over the past few months and it’s led to only great things... collaborations are amazing and I really recommend aligning with those people and then going that extra mile and collaborating with them. What built Chris’s paying audience I joined Substack seven months ago with no prior following on a whim, right? But I figured it out. I honed my craft. And the biggest key is being real, being present, being yourself, showing empathy, building community, doing those things consistently. So don't go for those cheap things. You know, subscribe for subscribe... lend a unique perspective. And then, about vulnerability, specifically about being a man sharing vulnerability in public, which is its own kind of brave: A lot has to do with me just going all in on the authenticity of it and just being me, but being consistent with it. I am on Notes, I am present on Notes... just being accessible and knowing that everyone started somewhere is huge. And when the unsubscribes come and they will here's how to hold your nerve: For every one or two I lose for every time I post, I tend to gain like five, six or seven back from people who discover me anyway. So again, I think it's just a natural realignment going on. Your right readers finding you, and the wrong ones making space for them. BONUS tip: Substack Notes as your poetry teaser machine One of the most practical and most underused tactics Chris has mastered is using Substack Notes not as a replacement for his poetry, but as a window into it. My poetry is definitely shareable in snippets. And it's perfect for notes when I do teasers of my longer posts. I can have like four different stanzas in a poem and tease it on notes with certain stanzas that emphasise certain things. My poetry is definitely shareable in snippets. And it's perfect for notes when I do teasers of my longer posts. I can have like four different stanzas in a poem and tease it on notes with certain stanzas that emphasise certain things. People know they don't have to spend too much time reading it but they can sit with it, digest it further and then emotionally respond to it in a way that I think fits with their lifestyle. Tease on Notes. Let them want more. Send them to the full poem. That's the loop and it works. Substack for Beginners (Substack School) opens May 7, here’s how to get access Chris ended our conversation with something I have not stopped thinking about. I asked him about Bray Bray, about what it means to build something on Substack around a person you love this much. And he said: I truly feel like he was born to be my miracle. There's a great movie called Winter's Tale and it's basically about that concept where some people are born to lift others up in ways that you might not expect. And that's what he does for us. Some people are born to lift others up in ways you might not expect. Chris’s secret sauce: Show up. Be real. Do the hard work. Share the scary thing. Repeat …for as long as it takes. But knowing the template and executing it are two very different things. That is exactly why I built Substack School [https://www.onlinewritingclub.com/subscribe?coupon=05aee665], so you don’t have to figure it all out alone, the way Chris did on a whim seven months ago. You get the map. You get the community. You get me in your corner. On May 7 you’ll have access to THE Substack for Beginners course [https://www.onlinewritingclub.com/subscribe?coupon=05aee665]. My signature course as a Substack coach and top 15 #International Substack educator. Totally updated for 2026… because Substack keeps changing, and so does everything inside. Here’s the TOC: Substack School: Substack for Beginners ♥ Find your niche, your voice, and your writer’s thumbprint ♥ Set up your Substack the right way, from day one ♥ Grow on Notes and turn readers into your community ♥ Collaborate, cross-promote, and get discovered ♥ Monetise and earn your first $1,000 * weekly Q&As and monthly masterclasses What’s new in 2026? Starting in May, I am adding weekly live Q&A sessions with me. Me, live, answering your exact questions every single week. And if there is something inside the course I do not cover? I will record it and add it. This course breathes and grows, just like your Substack will. In addition, I’ll open up some slots for 1:1 support and coaching. I f that’s you, please send me an email at kristina@onlinewritingclub.com World Press Freedom Day Deal — open until this Sunday evening only: The full value of Substack School is $499. Until Sunday, you get it for a fraction of that — bundled with your full annual Club membership. Get it for about $100! One upgrade. Everything included: * The complete Substack School course — fully updated for 2026 * Weekly live Q&A sessions with me starting in May * Full annual Club membership with everything that comes with it * All future updates, additions, and recorded answers, yours automatically How do you get access? Simply upgrade to an annual Club membership. That’s it. You’re in! Want Substack School as a standalone purchase instead? Just hit reply and I will send you the details directly. See you at the launch! Hey, I’m Kristina, the heart of the The Online Writing Club. I started writing on the internet in December 2020, newborn in arms, during one of the most disorienting and beautiful seasons of my life. What began as a creative outlet quietly became something I never expected: a 6-figure business, a global community of 18,000 writers, dreamers, builders, and work I genuinely fall in love with every single day. In my corporate life, I’m an award-winning marketing professional and brand strategist. Here, I pour everything I know about writing, growing an audience, and building something real into every post, every lesson, and every conversation. If you’ve ever believed your story deserves to be heard and want to get paid to be you, you’re exactly who I built this for. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.onlinewritingclub.com/subscribe [https://www.onlinewritingclub.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

2. mai 2026 - 40 min
episode 0 to 8,000 Substack Subscribers in 365 Days Using Substack Notes — The Whole F*cking Point of Writing on the Internet cover

0 to 8,000 Substack Subscribers in 365 Days Using Substack Notes — The Whole F*cking Point of Writing on the Internet

There's a Substack note that stopped me mid-scroll: First, because it’s a simple template that works on Notes. Second, I read it three times because it was true. The kind of true that sits in your chest for a minute before you can scroll past it. That Note was written by Ryan Hennessey [https://substack.com/profile/321976902-ryan-hennessey] from The Unsteady Ascent [https://open.substack.com/pub/iamryanhennessey]. And if you weren’t in this year’s Substack Notes Kickstarter Bootcamp, you missed one of its absolute rockstars. Who is Ryan Hennessy and why his story matters One year ago, on April 9th, 2025, Ryan showed up on Substack Notes for the first time. Just a former science teacher from Minnesota who had spent 10 years in public education, burned himself out, was trying to get his doctorate, teaching night classes and one day looked up from all of it and asked himself why. He had 18 subscribers in week one. Friends. Family. People who showed up out of love, not because he had earned it yet. And then he just kept going. Every single day. For 365 days. In this week’s podcast episode he shared with me that his mentor had told him early on: “Commit, if you’re going to commit, commit to a year. Can you do that of like showing up every single day on Substack Notes?” Ryan’s answer, looking back: “It’s the first thing in my life where I’m just like, this is my commitment and I’m going to stick to it. And I stuck to it.” He didn’t write to grow. He wrote because he needed to This is the part most growth content leaves out. Ryan didn’t sit down and build a content strategy. He didn’t study the algorithm or reverse-engineer viral Notes. He wrote because a therapist told him to. “The way that I actually started writing was in private through a therapist. When I was going through a really dark time. And that’s when like that note about writing is nervous system work — that’s where it actually all started for me was writing when I was in a really dark time, and trying to get myself a little bit of separation, pull my ego out of it, to write the other person’s narrative from their point of view. So it kind of forces empathy and allows you to process it all.” That was almost 10 years ago. A divorce. The hardest period of his life. And here’s what got me: even when he wrote about that divorce recently, eight years after the fact, he still found things to work through. “Even when I was writing about it a few months ago, they’re still like, I’m finding these little charges and I’m finding these things that are going on inside my body and it’s allowing me to work through those that I didn’t even know — like I assumed it was all good and I moved past that and I learned my lessons and it’s great. But you never quite do until you actually go through. And there’s always a little something left there to work through.” That is someone using writing the way writing was always meant to be used, to understand yourself better than you did the day before. In our conversation, Ryan also described his Substack this way: “It kind of was to a large extent a classroom that I felt like the world kind of needed where I could be unfiltered, where I didn’t have to choose my words and I didn’t have to write for anybody other than myself and write about the things that I’m passionate about learning and exploring myself.” The performance gap that is silently killing your growth Ryan spent 10 years in a classroom where, in his own words: “You’re not allowed to have an opinion on anything without fear of retribution from parents and students and admin.” A decade of shrinking, filtering and performing. Sound familiar? Maybe it wasn’t a classroom. Maybe it was a corporate office, a toxic relationship, or a family that had very specific opinions about who you were supposed to be. The result is the same: you learned to perform. Ryan described it this way and this is the part I keep coming back to: “There’s still going to be a me that is performative to some degree, that’s going to not say all of the things that are on my mind. Then there’s going to be me that’s more raw and authentic, the one that my close friends and family would see. And for me, I’m trying to close that gap of like, I don’t want to be performing, you know, 90% of my life and then get home and get to breathe and like not be entirely sure who I am.” That is the whole f*cking point of writing on the internet. if you do it right. The point is to close that gap. And he also said something that I think is the most important thing any writer on the internet needs to hear: “The more distance there are between those two yous, the more friction there is in your life and the more it feels like you have this incongruence that you’re trying to work through.” The real Substack Notes growth timeline, from 18 subscribers to 8,000 Nobody talks about the slow part. So here it is, honestly. Months 1–4: Ryan was stuck under 100 subscribers. Four months of showing up every single day for almost no one. During this period he spent twice as much energy engaging with other writers as he did on his own Notes. “Typically in a day, I would spend twice as much energy on outreach as I would on my own notes. I would be engaging with other writers and commenting on their work and through that kind of building a community that actually supported." The first click: Around 100 subscribers, something shifted. “It felt like after I got to 100, it was about two weeks later, I got to 200. And then it was like three weeks later, I got to 500. And then at 500, it just kind of like something hit, right? One or two notes kind of caught fire. And then that fire kind of spread across everything.” The growth that followed: “Instead of just getting like one or two subscribers a day, it was like, sometimes it was as much as like a hundred subscribers a day. And sometimes it was like a consistent 15 to 20.” Today: 8,000 subscribers. 97% of that growth from Substack Notes alone. “When I compare my notes subscribers to my essay subscribers, it’s like 97% of growth has come from notes alone.” In my opinion, the algorithm did not randomly reward Ryan. He educated it through consistent behavior and it started showing his Notes to exactly the right people. The 3 Substack Notes tips that actually moved the needle Tip 1 — Show up on Substack Notes every single day Not most days. Every day. This is the non-negotiable. “The first one we’ve already talked about to death is just that consistency of showing up on notes every single day.” Ryan also described how he uses Notes as the building blocks for everything else: “A lot of times that’s what I’ll do is I’ll have the different parts of a story as notes. And when I write a note, I try to keep it just one succinct idea and then put it out there. And what I love about that is then I labor over the word choice and I get it exactly how I want for this little, usually it’s like seven or eight lines and I get it exactly how I want. And then those pieces are the larger part of a story that I’m working on for a long form story.” Tip 2 — Spend twice as much energy on outreach as on your own writing This is the most overlooked part of any Substack Notes strategy. “There is something to be said about — when I kind of get into these lulls of just like I show up for like 10 minutes, I write a note, and then I just sign off of the app, everything responds. So if you’re actually looking at your stats, and you’re looking at your growth. Growth slows as soon as you stop that outward energy. You stop interacting with other people. You stop doing any kind of collaboration because you really are kind of stimulating those connections. And when they are commenting with you and you’re commenting with them, you show up in each other’s feeds. And as soon as that lever kind of dials down, it dials down for them as well.” Tip 3 — Share the thing you are most scared to say “Third one would be share the thing that you’re scared to say. I mean, share it, be honest with it. If you need to write from a pseudoname or something to build that muscle, do that. But you’d be so surprised by the amount of people that are actually like they resonate with yourself. Message they feel seen they feel validated even if it’s like your deepest darkest fear you’re not alone in that and it actually is energizing when other people are like I feel seen in that thank you so much for speaking that truth I know that had to be hard and just by witnessing from the readers or being witnessed there’s this profound power of just like an exhale that happens after you put it out into the world and slowly but surely you become a lot more confident in your writing.” The first time Ryan wrote about his divorce, he hit publish and then: “I think I went back to the app like three times at night. And I’m like, I can’t, I got to, maybe I should edit this. And I didn’t sleep that night. And I had to like get up in the morning and go for a run to like work through that frantic energy.” Then the comments came in. And now: “Each time I share something vulnerable it scares the s**t out of me to put it frankly — every time that I do it anyways I gain the confidence in myself to like hold that ground and to continue doing it.” Substack for Beginners (Substack School) opens May 7, here’s how to get access Ryan ended our conversation with something I have not stopped thinking about. I asked him where he would be in a year. His answer: “I’m going to answer this as honestly as possible, and I don’t know, and that excites me. My life is kind of in this, like I said, following the breadcrumbs, doing the next right thing.” That is what writing on the internet can give you back. The permission to follow the breadcrumbs, to build something that grows with you instead of something you have to shrink yourself to fit inside. Ryan’s story is not the exception. It is the template. Show up. Be real. Do the outward work. Share the scary thing. Repeat for 365 days. Let me upgrade and get the Substack for Beginners Course! But knowing the template and executing it are two very different things. That is exactly why I built Substack School and why hundreds of students have already gone through it. This is THE Substack for Beginners course. My signature course as a Substack consultant and top 15 #International Substack educator. Totally updated for 2026 — because Substack keeps changing, and so does everything inside. What’s new in 2026? Starting in May, I am adding weekly live Q&A sessions with me. Me, live, answering your exact questions every single week. And if there is something inside the course I do not cover? I will record it and add it. This course breathes and grows, just like your Substack will. In addition, I’ll open up some slots for 1:1 support and coaching. The deal — open until this Saturday only: The full value of Substack School is $499. Until Saturday, you get it for a fraction of that — bundled with your full annual Club membership. One upgrade. Everything included: * The complete Substack School course — fully updated for 2026 * Weekly live Q&A sessions with me starting in May * Full annual Club membership with everything that comes with it * All future updates, additions, and recorded answers, yours automatically How do you get access? Simply upgrade to an annual Club membership. That’s it. You’re in! Want Substack School as a standalone purchase instead? Just hit reply and I will send you the details directly. The 6-year-old version of you already knows what they want. Time to go get it. Hey, I’m Kristina, the heart behind The Online Writing Club. I started writing on the internet in December 2020, newborn in arms, during one of the most disorienting and beautiful seasons of my life. What began as a creative outlet quietly became something I never expected: a 6-figure business, a global community of 18,000 writers, dreamers, builders, and work I genuinely fall in love with every single day. In my corporate life, I’m an award-winning marketing professional and brand strategist. Here, I pour everything I know about writing, growing an audience, and building something real into every post, every lesson, and every conversation. If you’ve ever believed your story deserves to be heard and want to get paid to be you, you’re exactly who I built this for. P.S. Go follow Ryan at The Unsteady Ascent [https://open.substack.com/pub/iamryanhennessey] on Substack. Read his Notes feed from the beginning. You will understand immediately why he was this bootcamp's rockstar and why I found him on Reddit at 8,000 subscribers and immediately thought: the world needs to hear this guy. P.P.S. If you love video, here’s our video interview for audiovisual learners. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.onlinewritingclub.com/subscribe [https://www.onlinewritingclub.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

24. april 2026 - 39 min
episode The Introvert's Guide to Quiet Marketing | w/ Value Whisperer Melitta Campbell cover

The Introvert's Guide to Quiet Marketing | w/ Value Whisperer Melitta Campbell

I want to tell you something I don’t say often enough. Most people think I’m an extrovert. I run live Bootcamps [https://learn.onlinewritingclub.com/linkedin-substack-flywheel-bootcamp-2026]. I host a podcast. I show up on Substack and Notes. I start conversations with strangers on the internet for breakfast. But…I am an introvert. A living, breathing one who learned a long time ago that the answer was never to become someone else. Because if you are too, you’ve probably heard this your whole life: “Just be more extrovert.” I wrote my MBA thesis on identity-based brand building. The idea that your brand grows from your DNA — your values, your voice, your lived experience. I’ve taught this to hundreds of writers. I help all Beyond Members from the Online Writing Club build their writer thumbprint from exactly this. And yet. I still see the best writers I know going quiet. Not because they have nothing to say. Because they keep trying to say it in someone else’s voice. This is what I call The Quieting. And during my last Bootcamp, I met someone who has spent 30 years studying exactly how to stop it. Melitta Campbell [https://substack.com/profile/173425008-melitta-campbell]’s entire life’s work is the thing I wrote my MBA thesis about. Values. Identity. Building your brand from the inside out. “I’m known as the Value Whisperer because I help people to really understand the value that they bring and how to communicate that in a way that resonates deeper instead of shouting louder.” That’s the antidote to The Quieting. Not more noise. More you. “The YOU-ier, the better.” So I’m jumping out of my skin excited bringing to you this week’s podcast guest and LinkedIn-Substack Flywheel Bootcamp [https://learn.onlinewritingclub.com/linkedin-substack-flywheel-bootcamp-2026] grad Melitta Campbell [https://substack.com/profile/173425008-melitta-campbell] who shared: “If we are an introvert and we’ve been told just be more extrovert, you’re trying to be someone else and that’s never going to be the way that you’re going to connect with the right people.” Amen! 🙏🏻 So let’s stop doing that. Who is Melitta Campbell and why should you care Melitta Campbell is known as the value whisperer. 30 years in marketing and communications. The UN. Fortune 500s. A TEDx talk: An Introvert’s Guide to Having Quiet Impact. Author of A Shy Girl’s Guide to Networking and Value Whispering: The Smarter Way to Market Your Business. [https://www.amazon.com/-/en/Melitta-Campbell-ebook/dp/B0GHT6FV7N] Twice named Most Influential Business Coach for Women in Europe. Based in Switzerland. So let’s bust some myths now, shall we?! MYTH #1: You need to be loud Melitta’s words: “I help people to really understand the value that they bring and how to communicate that in a way that resonates deeper instead of shouting louder.” You don’t need more volume. You need more resonance. MYTH #2: Marketing means selling yourself Melitta’s truth: “If marketing does well, it doesn't feel like marketing. It feels like connection, building a relationship, having wonderful conversations.” That’s what you’re aiming for. MYTH #3: Hide your story She explains: “But over time, we've been told too often that, you know, don't be loud. Don't tell people about your successes and your achievements. No one loves people who brag. So we hide that away. And then on the other hand, we're told don't tell people about your weaknesses and the way you failed because that shows you're not good enough. But if we're not allowed to talk about those two things, we end up stuck in the middle, the same as everyone else.” And the middle? That’s where no one notices you. Your value sweet spot Melitta’s framework: “You want to look at the overlap… that’s what I call your value sweet spot.” * Your skills * Your experience * Your lessons * Your client That’s your edge. Why introverts get stuck Not because they lack skill. Because: “Introverts have a bias for overthinking so they can stay stuck just go in this sort of downward spiral.” So what’s the move? “The antidote is action.” The 4 golden rules of communication Campbell boiled decades of experience down to this: * “Have a purpose” * “Know your audience” * “Keep it clear and simple” * “Plan” Simple. Powerful. Enough. The AI trap In our comversation Melitta said: “I see people say, oh, I don't know what I'm about. So I asked ChatGPT and it said, oh, this is what you're all about. This is your ideal clients is like no it shouldn't be telling you because it's the average of the average you should be telling it and helping it help you amplify that voice” And: “It shouldn’t be telling you because it’s the average of the average…” Use AI to amplify your voice. Not replace it. You don’t need to be louder. “As I mentioned, it's all about not being louder, but resonating deeper.” Melitta’s words: “You can get out there and share your voice.” So do it! Hype up yourself. Will you? We go much deeper in the full podcast conversation 👀 → Finding your value→ Stopping overthinking→ Marketing without burnout→ Turning your ideas into real offers And… I’m bringing Melitta inside the Online Writing Club. * Exclusive masterclass * Small group * Personalized feedback So you don’t just read or listen to our conversation … you actually apply it. Become a paid member of the Club and join our exclusive masterclass ($199 value) for FREE If you’re an introvert… 🙋‍♀️ raise your hand in the comments. Tell us what makes you feel stuck and what could unstuck you. And if you have questions… drop them below.👇🏻👇🏻👇🏻 PS. Want to get instant access to the LinkedIn-Substack Flywheel [https://learn.onlinewritingclub.com/linkedin-substack-flywheel-bootcamp-2026] course Melitta attended? Grab it here. PPS. As an indie publisher, your feedback is a spark that keeps me going. Drop a comment to share your thoughts. For some extra love 🔁, re-stack (share) this with a friend who might need to hear Karen’s message today! 🔁 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.onlinewritingclub.com/subscribe [https://www.onlinewritingclub.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

15. april 2026 - 1 h 0 min
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