OWA Talks Podcast
Gratis Podkast

OWA Talks Podcast

Podkast av Carissa and Tatiana

Welcome to the OWA Talks podcast from the Optical Women's Association! Our two hosts, Carissa and Tatiana, interview esteemed guests who connect, inspire and lead women in the optical industry. 

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Alle episoder

54 Episoder
episode Wendy Buchanan artwork
Wendy Buchanan
The secret to marketing your business is YOU! Hear from our guest in this episode on how to style your way to success. About the guest:  An award-winning licensed optician, Wendy is also an image consultant and optical sales trainer. After a 10-year opticianry career, Wendy retired from the traditional brick and mortar optical shop and created a new mobile optical service; she launched Perceptions Eyewear in 1997 and never looked back! Honored as a "Trailblazing Woman in Optical", Wendy designed the Spec Style system as her sales styling process to help her mobile eyewear boutique succeed. She went on to thrive by closing 99% of her eyewear styling consults and increasing multi-pair sales to 80%. A serial entrepreneur, Wendy is the creative force behind Be Spectacular, a training company offering online courses and bespoke training for optical businesses world-wide. Like this episode? Please subscribe and share! iTunes [https://podcasts.apple.com/us/podcast/owa-talks-podcast/id1498168171] | Spotify [https://open.spotify.com/show/7L8tbgqWoHzrjzOL2ra7n8] | Overcast [https://overcast.fm/itunes1498168171] | iHeartRadio [https://www.iheart.com/podcast/269-owa-talks-podcast-57860952/] | Amazon [https://music.amazon.com/podcasts/bbae69ac-2a13-4412-b9ef-f2c1d0455a72] Connect with the OWA: Website [https://www.opticalwomen.com/] | LinkedIn [https://www.linkedin.com/company/10787865] | Instagram [http://instagram.com/opticalwomen] | Facebook [https://www.facebook.com/opticalwomen/]
25. juni 2024 - 34 min
episode The OWA’s Digital Marketing Committee artwork
The OWA’s Digital Marketing Committee
This month's visitors are three chairpersons from the Digital Marketing Committee, who provide us with insider knowledge on their committee's inner workings. Chair Kerri Ann Raimo, Vice-Chair Reagan Colpitts, and Associate Chair Kayla Ashlee detail how their committee serves the OWA by connecting authentically through digital channels, what members may not know, and how YOU can help improve the OWA's social presence. Our guests share how they stay on top of marketing trends, digital marketing tools they use, and what the OWA's social followers can look forward to. Additionally, we hear favorite stories they've told throughout their marketing careers and invaluable leadership advice. About our guests: Kerri Ann Raimo is the managing editor of Eyecare Business and Contact Lens Spectrum magazines published by BroadcastMed. She serves on the board of directors of the Optical Women’s Association (OWA) and as chair of the OWA’s Digital Marketing Committee.   Reagan Colpitts is the Senior Business Development Manager at Safilo spearheading go-to-market strategics for the North American Sales Team while also leading Buying Groups & Strategics Alliances in the USA. With 15 years of leadership experience, she has dedicated the last 10 years in the optical industry and  has held various roles including being a sales representative, business consultant and Regional Sales  Manager. In 2022 she was honored with the Most Influential Women in Optical designation through Vision Monday and most recently was awarded the Optical Women’s Leadership Scholarship in Spring of 2024.  She currently volunteers as the co-vice chair on the Digital Marketing Committee with the Optical Women’s Association.   Kayla Ashlee is the CEO & founder of Spexy, an international optometric speaker, a certified optician, and an optometric renegade. Her direct and relatable approach to training has set her apart in the optical industry. Kayla took her knowledge of industry coaching and adapted it to reach any eyecare office that is hungry to grow by putting her training in an online video learning platform called  Spexy® The result, she and her team train opticals how to give a sensational experience to their patients  and it is transforming the patient relationship with their optical in a powerful way.   Like this episode? Please subscribe and share! iTunes [https://podcasts.apple.com/us/podcast/owa-talks-podcast/id1498168171] | Spotify [https://open.spotify.com/show/7L8tbgqWoHzrjzOL2ra7n8] | Overcast [https://overcast.fm/itunes1498168171] | iHeartRadio [https://www.iheart.com/podcast/269-owa-talks-podcast-57860952/] | Amazon [https://music.amazon.com/podcasts/bbae69ac-2a13-4412-b9ef-f2c1d0455a72] Connect with the OWA: Website [https://www.opticalwomen.com/] | LinkedIn [https://www.linkedin.com/company/10787865] | Instagram [http://instagram.com/opticalwomen] | Facebook [https://www.facebook.com/opticalwomen/]
28. mai 2024 - 31 min
episode Barbara De Rigo of De Rigo Vision SPA artwork
Barbara De Rigo of De Rigo Vision SPA
In this episode, OWA Talks is joined by Barbara De Rigo of De Rigo Vision SPA. Listen as we discuss YALEA, an exciting De Rigo house brand, created and launched in collaboration with our guest, that promotes contemporary women and seeks to help enhance their personal growth and empowerment. About the guest: Barbara De Rigo was born in Cortina d' Ampezzo and, after graduating as a Parliamentary Interpreter in Bologna, she moved to Milan where she studied Foreign Languages and Literature. Her professional career in the family business began in 1993 in Germany at the Group's first branch, and, as of 1994, continued at the Foreign Trade Department at the company headquarters in Longarone.  After eight years of commercial experience, her love for the various house brands saw her enter the Marketing sphere, where she worked, more specifically, with Police, Sting and Lozza - brands that thereafter became her passion and personal mission, dedicating herself exclusively to their strategy and development.  Over the years, Barbara personally followed numerous collaborations with celebrities and artists (George Clooney, Antonio Banderas, David Beckham, Michael Schumacher, Mika, Gabriel Batistuta, Neymar and Lewis Hamilton, and many Italian artists including Marco Mengoni, Fedez, Francesco Renga, Tommaso Paradiso and Leo Gassman, to name but a few), in addition to co-branding activities with fashion houses and prestigious brands (Disney, Maserati, Yamamay, Pininfarina, Cirque du Soleil, FILA and Philosophy). She is also at the helm of the following corporate social and environmental responsibility projects, which she has followed with passion every step of the way:  ‘Lookbeyond’ to mark Police’s 30th anniversary in support of Doctors Without Borders; the book and comic ‘IntereSTING’ on occasion of Sting's 30th anniversary in collaboration with charity S.O.S. Children's Villages; the collaboration between Sting and Save the Planet, the non-profit association that develops and promotes projects to safeguard the environment. In 2018, on occasion of the company's 40th anniversary, the Fondazione De Rigo H.E.ART Onlus was founded, aimed at supporting young people so that they can enjoy inalienable rights to health and education, also stimulating the development of their individual personalities through artistic and cultural activities. Barbara is the President and passionately dedicates a great deal of time to this special project. In 2020, Barbara became Chief Marketing Officer at De Rigo, assuming responsibility for the Group's entire Marketing and Communication structure.  In 2021 she contributes to the creation and launch of Yalea, the fourth and new company house brand. An important project intended to enrich the Group’s portfolio with a brand which aims to promote contemporary women by supporting their freedom of choice, encouraging their talent and rewarding their personal beauty. A brand which combines the cause of women globally and in a tangible way with virtuous projects dedicated to their empowerment. Barbara tries to best reconcile her business tasks with her private life. She and her husband, Maurizio Dessolis - Executive Vice Ch Like this episode? Please subscribe and share! iTunes [https://podcasts.apple.com/us/podcast/owa-talks-podcast/id1498168171] | Spotify [https://open.spotify.com/show/7L8tbgqWoHzrjzOL2ra7n8] | Overcast [https://overcast.fm/itunes1498168171] | iHeartRadio [https://www.iheart.com/podcast/269-owa-talks-podcast-57860952/] | Amazon [https://music.amazon.com/podcasts/bbae69ac-2a13-4412-b9ef-f2c1d0455a72] Connect with the OWA: Website [https://www.opticalwomen.com/] | LinkedIn [https://www.linkedin.com/company/10787865] | Instagram [http://instagram.com/opticalwomen] | Facebook [https://www.facebook.com/opticalwomen/]
30. apr. 2024 - 32 min
episode Dr. Brianna Rhue artwork
Dr. Brianna Rhue
Dr. Brianna Rhue talks with our co-hosts about scaling a business and everything along the journey. Going from an Optometrist to a woman in tech, building the 41st fastest growing company, to purchasing a practice and the hurdles to overcome. Hear how the patient / doctor relationship is so important in healthcare and when not understanding the business side, giving away our leverage. Understanding delegation, what your team wants and is looking for in a leader and how to bounce between it all as a wife, mom, business owner and entrepreneur. Learn how to go into exhibit halls and understand the value beyond the CE lectures. About the guest: Brianna Rhue, OD, FAAO, FSLS,  earned her undergraduate degree from the University of Arizona before earning her Doctorate of Optometry at Nova Southeastern University. She completed her residency at the Bascom Palmer Eye Institute in Miami and is the owner of West Broward Eyecare in South Florida.  Dr. Rhue is passionate about healthcare technology, myopia management, specialty contact lens fits and practice management. She enjoys sharing her love for technology and myopia management through speaking engagements to help optometrists understand business, technology and new areas of care to help all parties involved.  Dr. Rhue is the co-founder of Dr. Contact Lens which made the INC 5000 list as the 41st fastest growing company in the US and TechifEYE. Outside the office, she enjoys spending time with her husband and two sons, playing tennis, standing on her head in yoga and traveling. Like this episode? Please subscribe and share! iTunes [https://podcasts.apple.com/us/podcast/owa-talks-podcast/id1498168171] | Spotify [https://open.spotify.com/show/7L8tbgqWoHzrjzOL2ra7n8] | Overcast [https://overcast.fm/itunes1498168171] | iHeartRadio [https://www.iheart.com/podcast/269-owa-talks-podcast-57860952/] | Amazon [https://music.amazon.com/podcasts/bbae69ac-2a13-4412-b9ef-f2c1d0455a72] Connect with the OWA: Website [https://www.opticalwomen.com/] | LinkedIn [https://www.linkedin.com/company/10787865] | Instagram [http://instagram.com/opticalwomen] | Facebook [https://www.facebook.com/opticalwomen/]
26. mars 2024 - 27 min
episode Mimi, David and Liz Friedfeld of ClearVision artwork
Mimi, David and Liz Friedfeld of ClearVision
ClearVision Optical is a second-generation family-owned independent leader in the eyewear industry. Join us in this episode where we chat with not one, but three members of the Clear Vision family and discuss the values that have allowed the company to endure for 75 years. About our guests: David Friedfeld is President of ClearVision Optical, one of the largest family-owned eyewear distributors in North America. David provides vision and leadership to all areas within the ClearVision organization. Under his guidance, ClearVision has received countless honors and accolades from both the eyewear industry and the business community. David has appeared on several internet radio shows including The Growth Strategist, The CEO Show, and Power Hour and is a featured speaker at many industry-related events and functions. David has been a tremendous advocate for the implementation of 3D printing into the product development cycle at ClearVision. An avid new media follower, David strongly embraces new and innovative technology while remaining committed to meeting the needs of customers in today's ever-changing technological landscape. David loves reading and running and spending time with his wife Vicki and children Luke, Faith, Jake and Sam. Mimi Friedfeld began her career with ClearVision Optical in 1968. Over the years, she managed the accounting and personnel departments and contributed to design of the company's fashionable eyewear products. She helped her beloved husband Fred Friedfeld, the company founder, grow the family-run business from a small regional wholesaler to one of today's most respected leading optical distribution companies. She is an icon in the industry and recognized for her leadership and mentorship with the OWA Pleiades Award in 2005. She's been an active member of the OWA since its inception. Mimi loves reading, art, theater, and spending time with all her children and grandchildren. Liz Friedfeld leads ClearVision's business development department and responsible for growing strategic partnerships and optimizing lead generation. As a subject matter expert and CVO ambassador, Liz travels as a speaker on market trends, customer service excellence, and building a winning culture. Liz sits on the Board of the Optical Women Association co-chairing the Membership Committee. Under her stewardship, the OWA has seen a surge in membership with a record-breaking year in '23. Liz was recognized as One of the Most Influential Women in Optical and awarded an OWA Leadership Scholarship Award. Liz recently completed her 200-hour Yoga Teacher training certification in January 2024 and loves traveling with her husband Eric and children Sophie, Daniel and Izzy. Like this episode? Please subscribe and share! iTunes [https://podcasts.apple.com/us/podcast/owa-talks-podcast/id1498168171] | Spotify [https://open.spotify.com/show/7L8tbgqWoHzrjzOL2ra7n8] | Overcast [https://overcast.fm/itunes1498168171] | iHeartRadio [https://www.iheart.com/podcast/269-owa-talks-podcast-57860952/] | Amazon [https://music.amazon.com/podcasts/bbae69ac-2a13-4412-b9ef-f2c1d0455a72] Connect with the OWA: Website [https://www.opticalwomen.com/] | LinkedIn [https://www.linkedin.com/company/10787865] | Instagram [http://instagram.com/opticalwomen] | Facebook [https://www.facebook.com/opticalwomen/]
27. feb. 2024 - 46 min
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