OWN YOUR BRAND SHOW with Victoria Odekomaya

What You Don't Know About Your Business Could Cost You Everything | Epi 85

Send us Fan Mail [https://www.buzzsprout.com/2110633/fan_mail/new] You started your business. You named it, built it, created content for it, and made deals for it. But without the right legal foundation in place — trademarks filed, contracts signed, copyrights registered — almost none of what you have built is actually protected. In this episode Victoria Odekomaya sits down with attorney Aimee Peele, founder of Peele Law Group and Turnaround Dynamic, to break down exactly what every small business owner needs to know about protecting their brand, their content, and their future.   This conversation covers trademark research and why skipping it can lead to cease and desist letters and lawsuits, why your AI search history can be subpoenaed and used as evidence against you in court, what you actually own when you pay someone to create content for you, and how to build a legal foundation that fits your current budget without trying to do everything at once.   What you will learn: * Why your business name is your identity and how to protect it before someone else does * The difference between owning a copyright and being able to enforce it in court * Why oral agreements are nearly impossible to prove and what written contracts protect * The legal risks of using AI for business documents and why your prompts can be used against you * Why content generated solely by AI is not copyrightable and what you must disclose when filingHow to build a legal punch list that fits your budget and protects what matters most Connect with Aimee Peele: PeeleLawGroup.com  📺 WATCH ON YOUTUBE [https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM] ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios [https://www.victoriaodekomaya.com/], a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine [https://issuu.com/limstudios] and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv [https://f.mtr.cool/qmicsevjhv] 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios [https://smartlink2.metricool.com/public/smartlink/limstudios] | hello@thelimstudios.com | Text 260-777-7211

Why Your Ideal Clients Stay Stuck — Six Reasons You Are Still the Best Kept Secret |Epi 84

Send us Fan Mail [https://www.buzzsprout.com/2110633/fan_mail/new] You already know you need to be more visible. So why haven't you done it yet? In this episode of The Own Your Brand Show Victoria Odekomaya breaks down the six barriers keeping accomplished executives and service business owners stuck in the visibility gap — the knowledge gap, the time story, the trust barrier, the identity barrier, the uncertainty barrier, and the control gap. Sometimes it is one. Sometimes it is all six stacked on top of each other causing full paralysis. Until you name the specific barrier stopping you nothing changes. And once you name it you stop trying random things and start making the right moves. If you are a service business owner or executive who has been doing extraordinary work quietly and wondering why the right opportunities keep going to someone else — this episode is for you. 📺 WATCH ON YOUTUBE [https://www.youtube.com/@LiMStudiosTv/videos] ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She is the founder of LiMStudios [https://www.victoriaodekomaya.com/], a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She is also the creator of Boss Ladies Magazine [https://issuu.com/limstudios] and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey. To learn more follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv [https://f.mtr.cool/qmicsevjhv] 📩 For guest, sponsorship or inquiries: mtr.bio/limstudios [https://smartlink2.metricool.com/public/smartlink/limstudios] | hello@thelimstudios.com [hello@thelimstudios.com] | Text 260-777-7211 📺 WATCH ON YOUTUBE [https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM] ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios [https://www.victoriaodekomaya.com/], a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine [https://issuu.com/limstudios] and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv [https://f.mtr.cool/qmicsevjhv] 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios [https://smartlink2.metricool.com/public/smartlink/limstudios] | hello@thelimstudios.com | Text 260-777-7211

Why Your Marketing Isn't Working (And It's Not the Algorithm) | Epi 83.

Send us Fan Mail [https://www.buzzsprout.com/2110633/fan_mail/new] Most business owners think their marketing problem is consistency. But consistency is just a symptom. In this episode Victoria Odekomaya introduces a four-layer framework for reading your marketing like a system  Awareness, Nurture, Conversion, and Retention  so you can stop guessing and start fixing the right thing. If you have been posting without results, following advice without traction, or spending money without return, this episode will show you exactly where your system is breaking down and what to do about it. The Own Your Brand Show is a strategic podcast for service business owners, executives, and nonprofit leaders who want to turn their expertise into visibility, authority, and revenue. Hosted by Victoria Odekomaya, founder of LiMStudios and publisher of Boss Ladies Magazine. 📺 WATCH ON YOUTUBE [https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM] ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios [https://www.victoriaodekomaya.com/], a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine [https://issuu.com/limstudios] and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv [https://f.mtr.cool/qmicsevjhv] 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios [https://smartlink2.metricool.com/public/smartlink/limstudios] | hello@thelimstudios.com | Text 260-777-7211

She Made History in Boone County — The Monica White Story | Ep 82

Send us Fan Mail [https://www.buzzsprout.com/2110633/fan_mail/new] Monica White spent 14 years building expertise in human capital, compliance, and operations before stepping into a Boone County Clerk race that no Black woman had ever entered. As the founder of COIL Solutions LLC and the first Black woman on the ballot for Boone County Clerk, Monica has built her entire life around one conviction — foundation over fame. In this episode Victoria Odekomaya sits down with Monica to talk about what that actually looks like in business, in politics, and in a community that was not always designed with her in mind.   This conversation covers the real work of human capital and compliance, what it means to modernize a county clerk's office using an HR mindset, how Monica responded when racism showed up in her campaign with complete dignity, and what her story means for every woman who has been building something real while staying invisible.   What you will learn: • What COIL stands for and why building from the inside out is the only foundation that lasts • Why HR is a resource for humans — not just a tool for managing exits • What Monica's platform means for Boone County residents, rural farmers, and small businesses • How she became the first Black woman on the ballot for Boone County Clerk and what that decision created • What “not fame, foundation” means when you live it every single day This episode is a reminder that leadership is not always loud — sometimes it looks like consistency, resilience, and doing the work long before anyone notices. 🎧 Watch the full episode, share it with someone who needs this encouragement, and follow Monica’s journey below. Instagram: @strategicallyloyal Website: www.coilsolutionshr.com [http://www.coilsolutionshr.com] LinkedIn: https://www.linkedin.com/company/coil-solutions/ [https://www.linkedin.com/company/coil-solutions/] Facebook: https://www.facebook.com/Monica4CountyClerk [https://www.facebook.com/Monica4CountyClerk] 📺 WATCH ON YOUTUBE [https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM] ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios [https://www.victoriaodekomaya.com/], a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine [https://issuu.com/limstudios] and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv [https://f.mtr.cool/qmicsevjhv] 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios [https://smartlink2.metricool.com/public/smartlink/limstudios] | hello@thelimstudios.com | Text 260-777-7211

Why Your Brand Still Isn’t Working (And What You’re Missing) | Epi 81

Send us Fan Mail [https://www.buzzsprout.com/2110633/fan_mail/new] Most people think branding starts with visuals. Logos, colors, websites. But that’s not where strong brands are built. In this episode, I sit down with Danielle Marsh, founder of Brand Vision Consulting, and we break down what branding actually looks like when it’s done right. We talk through the Brand Equation:  Identity + Tools + Presence + Experience And more importantly, what that actually means for you as a business owner. Because if your brand feels inconsistent, unclear, or disconnected from the level you operate at, it’s usually not a marketing problem. It’s an identity problem. Inside this conversation, we break down: *  How your history shapes your beliefs and your values  *  Why your messaging feels scattered even when you’re good at what you do  *  How to align your brand across your content, team, and customer experience  *  And how to start creating content that actually reflects who you are  This is the kind of work that changes everything, because once your identity is clear, your message becomes stronger, your content becomes easier, and your brand starts attracting the right people. 📺 WATCH ON YOUTUBE [https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM] ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios [https://www.victoriaodekomaya.com/], a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine [https://issuu.com/limstudios] and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv [https://f.mtr.cool/qmicsevjhv] 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios [https://smartlink2.metricool.com/public/smartlink/limstudios] | hello@thelimstudios.com | Text 260-777-7211