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Pitch Perfect: the PR Podcast

Podkast av Patrick Van de Wille

engelsk

Business

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Les mer Pitch Perfect: the PR Podcast

Extending from the very successful r/publicrelations group on Reddit, Pitch Perfect talks to top PR professionals from a variety of different roles, focus areas, geographies and approaches to gain insight into how to enter the field, do the work, manage the career, deal with the highs and lows, and everything else involved in being a communications professional. Topics include public affairs, investor relations, tech PR, internal communications and, hopefully, not too much celebrity PR.

Alle episoder

13 Episoder

episode Ep. 13 - Samantha Flynn, Junipr Public Relations - Starting your own agency, differences between agency and in-house, being young in the business, phone pitching... cover

Ep. 13 - Samantha Flynn, Junipr Public Relations - Starting your own agency, differences between agency and in-house, being young in the business, phone pitching...

Samantha Flynn is president of Junipr Public Relations in Chicago, and has been featured in PR Week, Forbes, The Wrap and Authority Magazine, sharing expertise in best practices in public relations, reputation management, crisis communications, entrepreneurship and the continued advancement of women in the workplace. She and I talked about career progression, including her time as an in-house resource and the differences between in-house and agency work. We also talked a fair bit about what young people can do to stand out and survive in this very tough business. For someone so young Sarah is a little bit old school in her approach, and she and I bonded on that: some things in PR have changed, but some very crucial things have not. She's the author of the recently-released The EntrePReneur Advantage: Turning Chaos into Clarity, so check it out.

26. april 2026 - 1 h 6 min
episode Ep. 12 - Ron Culp, DePaul University - Ageism, AI, career guidance, academia vs. professionalia, early days of corporate communications, Chicago... cover

Ep. 12 - Ron Culp, DePaul University - Ageism, AI, career guidance, academia vs. professionalia, early days of corporate communications, Chicago...

Ron Culp is a Chicago PR legend. Currently the lead of DePaul University's brilliant PR program, he joined DePaul after a long and storied career in politics, corporate communications and agency leadership. Prior to joining DePaul, Ron held senior public relations positions at four Fortune 500 corporations and two major agencies, as partner and managing director of Ketchum’s Midwest offices and head of the agency’s North American Corporate Practice, and also as founder and managing director of the Chicago office of financial comms powerhouse Sard Verbinnen and Company (now FGS Global). Earlier in his corporate career, he held senior communications positions at Sears, Sara Lee Corporation, Pitney Bowes, and Eli Lilly. We discussed the state of the business, his brilliant career, how students get taught PR, ageism, and a bunch of other topics. Ron is a legend.

3. april 2026 - 1 h 25 min
episode Ep. 11 - Anushka Seth, The British Council - Determination, imposter syndrome, working overseas, the role of comms, learning new things... the list goes on and on cover

Ep. 11 - Anushka Seth, The British Council - Determination, imposter syndrome, working overseas, the role of comms, learning new things... the list goes on and on

Anushka Seth is the head of communications for the Asia-Pacific region for The British Council, the UK's international organization for cultural relations. Her career has seen her move from her native India to America to pursue education and then career opportunities, moving from the tech to the financial industry and then to crisis communications, then returning to India to work with a top agency and then go in-house. As impressive as her career trajectory and her capabilities is her incredible humanity, questioning herself, working tirelessly to improve herself, and embracing the uncertainty that is such a hallmark of the public relations business... and such a challenge for many of us working in it. Listening to this podcast episode will make you a much better practitioner and perhaps a better person.

20. feb. 2026 - 1 h 15 min
episode Ep. 9 - Katie Pierini, Mindset Agency - Loving your job, integrated programs, women in PR cover

Ep. 9 - Katie Pierini, Mindset Agency - Loving your job, integrated programs, women in PR

Katie Pierini is the founder of Mindset Agency in greater Los Angeles, a boutique agency at the leading edge of understanding how integrated communications is done today. Katie herself is a powerhouse, there's no other word to describe her: from her start in tech PR in Chicago to helping build and run a major agency office in San Diego to launching her own operation, she is an amazing combination of tougher-than-steel and relentlessly upbeat and optimistic. We discussed a number of things, including a master class she provided on integrated programs and brand-building, Me Too and being a woman in PR, her career progression and lessons learned, and - acting as an arc over the entire conversation - we connected on how much we LOVE the industry and our jobs within it.

23. okt. 2025 - 1 h 9 min
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