Podcast Advertising Playbook

This week on The Podcast Advertising Playbook, we dive into the evolving landscape of brand safety in podcasting and explore how it differs from other media like digital ads and social media with Valerie Reimer, VP Ad Tech & Product Partnerships at Acast. From the growing importance of audience trust to the unique challenges brands face when advertising in kids' content, we cover the key factors shaping brand safety today. Plus, we discuss the legal and ethical considerations brands must navigate and what’s on the horizon for the future of podcast advertising. Listeners will dive into: * How brand safety in podcasts require more control over tone and trust compared to digital ads or social media. * The ways in which brand safety goes beyond avoiding controversy and the necessary focus on relevance, tone, and building trust. * Advertising in kids' podcast and key points for strict legal and ethical guidelines for age-appropriate content.

Today on the podcast, we’re excited to feature a conversation from the Signal Award-winning show Podcast Perspectives, produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Netflix, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest news of the day and to go deep on topics that podcasters need to know - like production techniques, IP and rights issues, ad tech, podcasting’s role in media at-large, and more.  On this special episode, we’re featuring their conversation between The Podglomerate’s founder/CEO Jeff Umbro and speaks with Lisa Laporte, CEO of TWiT.tv about the ebbs and flows of ad sales and how to create a meaningful podcast advertising campaign in today’s market. Listen to more episodes of Podcast Perspectives and follow the podcast: https://link.chtbl.com/uZ_Oqv_c?sid=gravyhttps://listen.podglomerate.com/show/podcast-perspectives/ [https://listen.podglomerate.com/show/podcast-perspectives/]

This week on The Podcast Advertising Playbook, our host Heather Osgood sits down with seasoned ad delivery specialist from True Native Media, Hannah Gayhardt, to uncover the secrets behind successful podcast advertising. Whether you're new to the space or looking to fine-tune your strategy, this conversation is packed with valuable insights! Tune in to learn more about: * What’s a Delivery Specialist’s Role? Learn about the behind-the-scenes work that ensures podcast ads are delivered seamlessly to listeners. * Crafting Strong Audio Ads: Discover the key elements that make an audio ad stand out and resonate with your audience. * Measuring Podcast Success: Get expert tips on how to effectively track the performance of your podcast ads and optimize for better results. To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ [https://www.podcastadvertisingplaybook.com/] _______________________________________________________________ Follow us on social media 👇 X (Twitter):  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjFSUndtdE1nZFhvZThjNnEtZklwT0RTMHZlZ3xBQ3Jtc0tueGFlaV9qRXg3ZDhVRHN0Y1h1S3o3OXNYNFhNUmdwY1gzbkx1Yi1DX0lsT1NNS3ZzYndOdVRwOGFfazNUVk9iMjMxMUN2YXJvNDBWRklvZWhfczJqb0ltc3NEOC1MUENWQzRJQXhhZHFJc1Q1ZTdfTQ&q=https%3A%2F%2Ftwitter.com%2Ftruenativemedia&v=kS2lPSamzRM]https://twitter.com/truenativemedia Instagram:  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFNdzl1MnZKX1ZHaGh5MGNFQWRsbFpkTUxmUXxBQ3Jtc0trV19idkp5YlpCWDlZSlFZenpPaGU5V1E4bEd1U3JfcEswX1NGRVVCTmZIVHJpNG9CQV84ZGxxUnFCUEdibFU3ekI0WUxudGoyRkVwUUJjamdCQXVzMkZad1VHXzdmTW9fVHAwZVg2WUd4aGRMRHpONA&q=https%3A%2F%2Fwww.instagram.com%2Ftruenativem..&v=kS2lPSamzRM]https://www.instagram.com/truenativemedia/ LinkedIn:  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdkWjNaZkhrTWY2eTMzS0hQQmlhTW5tTE1sUXxBQ3Jtc0tuZmtOTzVFOHFsWVVKUmZxc3VNOE5yemhCel9Jb3F0WlJ5Rlh5MVp5NlgtaWpkRkRoay16bUxHMjZWeWhxbFNtMDhGbXNncEdzTnI2Z0ZrNk5RTFE0eERJSGY5UVIzbUlzU182SE1NMGxDRVdxbnlBMA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpodcastad..&v=kS2lPSamzRM]https://www.linkedin.com/in/podcastadvertising/ Website: https://truenativemedia.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1NOTzNuTjJNYzZIQ3h0Tk04WVd2clVURjJqZ3xBQ3Jtc0tscE9ONHoyYzhEY1dCT1BELW1WY2t4WDJLQjRYNlV1bjJZbFlFZU56N1dkZDl0aldZVVZ1LTE5VEQzcE5UdU9xY0N2TE1VaHhjRllQRjI3X2ZUNUFvM0FRLTRnS1ltRkZXUHZqUmpvajkxeWJQSDBpVQ&q=https%3A%2F%2Ftruenativemedia.com%2F&v=kS2lPSamzRM] _________________________________ #podcast [https://www.youtube.com/hashtag/podcast] #podcastadvertising [https://www.youtube.com/hashtag/podcastadvertising] #advertisingagency [https://www.youtube.com/hashtag/advertisingagency]

This week on The Podcast Advertising Playbook, we’re joined by Chris Bowlby, SVP of Sales at Soundrise, for an in-depth look at the dynamic landscape of podcast advertising. We explore key topics such as ad load, spot placement, and transparency issues, as well as the impact of Soundrise's partnership with PRX on non-profit podcasting and programmatic ad sales. Plus, we discuss the vital role independent podcasters play in shaping the future of podcast advertising. Tune in for insights on: * Navigating the intricacies of ad load * The rise of programmatic advertising in the non-profit sector * Key comparisons between podcasting and CTV * And much more! To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ [https://www.podcastadvertisingplaybook.com/] _______________________________________________________________ Follow us on social media 👇 X (Twitter):  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjFSUndtdE1nZFhvZThjNnEtZklwT0RTMHZlZ3xBQ3Jtc0tueGFlaV9qRXg3ZDhVRHN0Y1h1S3o3OXNYNFhNUmdwY1gzbkx1Yi1DX0lsT1NNS3ZzYndOdVRwOGFfazNUVk9iMjMxMUN2YXJvNDBWRklvZWhfczJqb0ltc3NEOC1MUENWQzRJQXhhZHFJc1Q1ZTdfTQ&q=https%3A%2F%2Ftwitter.com%2Ftruenativemedia&v=kS2lPSamzRM]https://twitter.com/truenativemedia Instagram:  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFNdzl1MnZKX1ZHaGh5MGNFQWRsbFpkTUxmUXxBQ3Jtc0trV19idkp5YlpCWDlZSlFZenpPaGU5V1E4bEd1U3JfcEswX1NGRVVCTmZIVHJpNG9CQV84ZGxxUnFCUEdibFU3ekI0WUxudGoyRkVwUUJjamdCQXVzMkZad1VHXzdmTW9fVHAwZVg2WUd4aGRMRHpONA&q=https%3A%2F%2Fwww.instagram.com%2Ftruenativem..&v=kS2lPSamzRM]https://www.instagram.com/truenativemedia/ LinkedIn:  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdkWjNaZkhrTWY2eTMzS0hQQmlhTW5tTE1sUXxBQ3Jtc0tuZmtOTzVFOHFsWVVKUmZxc3VNOE5yemhCel9Jb3F0WlJ5Rlh5MVp5NlgtaWpkRkRoay16bUxHMjZWeWhxbFNtMDhGbXNncEdzTnI2Z0ZrNk5RTFE0eERJSGY5UVIzbUlzU182SE1NMGxDRVdxbnlBMA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpodcastad..&v=kS2lPSamzRM]https://www.linkedin.com/in/podcastadvertising/ Website: https://truenativemedia.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1NOTzNuTjJNYzZIQ3h0Tk04WVd2clVURjJqZ3xBQ3Jtc0tscE9ONHoyYzhEY1dCT1BELW1WY2t4WDJLQjRYNlV1bjJZbFlFZU56N1dkZDl0aldZVVZ1LTE5VEQzcE5UdU9xY0N2TE1VaHhjRllQRjI3X2ZUNUFvM0FRLTRnS1ltRkZXUHZqUmpvajkxeWJQSDBpVQ&q=https%3A%2F%2Ftruenativemedia.com%2F&v=kS2lPSamzRM] _________________________________ #podcast [https://www.youtube.com/hashtag/podcast] #podcastadvertising [https://www.youtube.com/hashtag/podcastadvertising] #advertisingagency [https://www.youtube.com/hashtag/advertisingagency]

This week on The Podcast Advertising playbook, our host Heather Osgood breaks down how companies with zero podcasting experience can take the first steps to dive in, even on a budget. We’ll discuss simple strategies for leveraging podcast interviews, reaching new audiences, and creating a podcast that connects with customers on a deeper level. Key Takeaways: * Interviews as a Low-Cost Entry Point: Start by guesting on established podcasts to build credibility and reach. * Targeted Podcast Outreach: Focus on shows that align closely with your product or service for maximum impact. * Creating a Company Podcast: Use your own show to engage with potential clients and create meaningful conversations. * Exploring Podcast Advertising: Learn how podcast ads can be an effective way to extend your brand's reach. To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ [https://www.podcastadvertisingplaybook.com/] _______________________________________________________________ Follow us on social media 👇 X (Twitter):  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjFSUndtdE1nZFhvZThjNnEtZklwT0RTMHZlZ3xBQ3Jtc0tueGFlaV9qRXg3ZDhVRHN0Y1h1S3o3OXNYNFhNUmdwY1gzbkx1Yi1DX0lsT1NNS3ZzYndOdVRwOGFfazNUVk9iMjMxMUN2YXJvNDBWRklvZWhfczJqb0ltc3NEOC1MUENWQzRJQXhhZHFJc1Q1ZTdfTQ&q=https%3A%2F%2Ftwitter.com%2Ftruenativemedia&v=kS2lPSamzRM]https://twitter.com/truenativemedia Instagram:  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFNdzl1MnZKX1ZHaGh5MGNFQWRsbFpkTUxmUXxBQ3Jtc0trV19idkp5YlpCWDlZSlFZenpPaGU5V1E4bEd1U3JfcEswX1NGRVVCTmZIVHJpNG9CQV84ZGxxUnFCUEdibFU3ekI0WUxudGoyRkVwUUJjamdCQXVzMkZad1VHXzdmTW9fVHAwZVg2WUd4aGRMRHpONA&q=https%3A%2F%2Fwww.instagram.com%2Ftruenativem..&v=kS2lPSamzRM]https://www.instagram.com/truenativemedia/ LinkedIn:  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdkWjNaZkhrTWY2eTMzS0hQQmlhTW5tTE1sUXxBQ3Jtc0tuZmtOTzVFOHFsWVVKUmZxc3VNOE5yemhCel9Jb3F0WlJ5Rlh5MVp5NlgtaWpkRkRoay16bUxHMjZWeWhxbFNtMDhGbXNncEdzTnI2Z0ZrNk5RTFE0eERJSGY5UVIzbUlzU182SE1NMGxDRVdxbnlBMA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpodcastad..&v=kS2lPSamzRM]https://www.linkedin.com/in/podcastadvertising/ Website: https://truenativemedia.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1NOTzNuTjJNYzZIQ3h0Tk04WVd2clVURjJqZ3xBQ3Jtc0tscE9ONHoyYzhEY1dCT1BELW1WY2t4WDJLQjRYNlV1bjJZbFlFZU56N1dkZDl0aldZVVZ1LTE5VEQzcE5UdU9xY0N2TE1VaHhjRllQRjI3X2ZUNUFvM0FRLTRnS1ltRkZXUHZqUmpvajkxeWJQSDBpVQ&q=https%3A%2F%2Ftruenativemedia.com%2F&v=kS2lPSamzRM] _________________________________ #podcast [https://www.youtube.com/hashtag/podcast] #podcastadvertising [https://www.youtube.com/hashtag/podcastadvertising] #advertisingagency [https://www.youtube.com/hashtag/advertisingagency]