Podcast Network Insights: Understanding the Business of Podcast "Networks"

Why Humanity and Creative Freedom Matter in Podcast Networks | Magic Thread Media

What does it take to make compassion and human connection a true operational thread inside a podcast network, rather than just a slogan? This conversation asks how centering real relationships and creative freedom can shape not only who joins a network, but also how shows are supported, grown, and amplified. Guest Amy Lynn Durham draws from her personal journey in both corporate leadership and podcasting to share how a values-driven approach influences day-to-day decisions. Amy Lynn Durham left a corporate executive role to pursue her mission of infusing heart and connection into the workplace. After hundreds of guest spots and several years running her own show, she launched her podcast network at the end of 2025 with six shows. Her experience straddles independent podcast production, prior network participation, and now building a network from the ground up. Six months into building her own podcast network, she offers a practical window into shaping culture, structure, and opportunities for independent voices. Listen For: 5:44 Why she built the network 9:17 The creative freedom she wanted 15:31 Questions to ask a network 23:48 Under-promising on purpose 25:24 The two production lanes 28:49 Who the network is for 35:30 Building the network feed 47:21 Card decks as revenue 52:16 Cost to join and the lift CONNECT WITH GUEST: AMY LYNN DURHAM, EXECUTIVE PRODUCER | MAGIC THREAD MEDIA Website [https://magicthreadmedia.com/] | LinkedIn [https://www.linkedin.com/in/amylynndurham/] Podcast rec: Circle’s Edges [https://pod.link/1863272899] Book rec: The Quantum Leader [https://www.amazon.ca/Quantum-Leader-Revolution-Business-Thinking/dp/1633882411] by Dana Zohar | EdgeWalker Card Deck [https://createmagicatwork.net/shop/ols/products/the-edgewalker-card-deck] by Dr. Judy Neal CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM [http://RSS.COM] Website [https://www.linkedin.com/company/podcast-network-insights] | LinkedIn [https://www.linkedin.com/in/gregwasserman/] Book rec: Return on Courage [https://amzn.to/4tIyOXZ] by Ryan Berman Systems, Sponsors, and Partners: Hosted with RSS.com [http://RSS.com] Podcast Hosting [https://rss.com/?via=9f060f] Produced by Stories & Strategies [https://storiesandstrategies.ca/] Content Repurposed with Castmagic [https://get.castmagic.io/greg] Podcast Project Management with Northflow [https://app.northflow.io/sign-up?via=greg]

Surviving as a Niche Network: Lessons from Scripted Fiction | GZM

What happens when a podcast network is built around storytelling as the organizing principle—not just as a buzzword or content strategy? That’s the lens this conversation explores: how prioritizing story and narrative coherence over ad inventory or content volume shapes not only production, but the listener’s entire experience. Joining to discuss, Jeremy Westphal explains why approaching everything—from show selection to advertising to surveys—with a story-first mindset creates a distinct identity and audience relationship. Jeremy Westphal draws on hands-on experience from building audio projects at major brands like Comedy Central and Nickelodeon to now running a 30+ show network, GZM, focused on original scripted fiction for kids, families, and young adults. With more than a decade of operational roles across production, ad sales, and partnerships, he brings unique perspective on how a podcast network can balance original storytelling with business realities. Listen For: 09:29 Creating Podcasts 13:41 Understanding Media Business Models 18:09 Challenges of original content creation 25:49 Understanding the audience demographics 29:33 Improving audience experience 32:57 Reaching your podcast audience 38:14 Importance of network and scale 48:52 Independent scripted productions success 50:24 The evolution of podcast production 01:00:00 Licensing books for podcasts 01:07:41 Building an Authentic Audience 01:11:37 Producing and sustaining a podcast CONNECT WITH GUEST: JEREMY WESTPHAL, DIRECTOR OF PARTNERSHIPS AT GZM SHOWS Website [https://gzmshows.com/] | LinkedIn [https://www.linkedin.com/in/jeremy-westphal-14423071?utm_source=share_via&utm_content=profile&utm_medium=member_ios] Podcast rec: Sherlock & Co [https://pod.link/1710121792]. | Earth Rangers [https://pod.link/1408102830] Book rec: Dragonships series by Scott Reintgen [https://www.amazon.com/dp/B0CVPV3QBK] CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM [http://RSS.COM] Website [https://www.linkedin.com/company/podcast-network-insights] | LinkedIn [https://www.linkedin.com/in/gregwasserman/] Systems, Sponsors, and Partners: Hosted with RSS.com Podcast Hosting [https://rss.com/?via=9f060f] Produced by Stories & Strategies [https://storiesandstrategies.ca/] Content Repurposed with Castmagic [https://get.castmagic.io/greg] Podcast Project Management with Northflow [https://app.northflow.io/sign-up?via=greg]

Beyond Downloads: What Networks Really Want from Podcasters | NOVA Podcast Network

When podcast creators see themselves as true partners in the network, not just talent, but contributors to the business side, where does that really take both the creator and the network? This episode unpacks how the attitude and approach of podcast hosts can be a deciding factor in whether a podcast network helps them grow and monetize, or leaves their show flat. Rachel Corbett offers a clear-eyed view from years of operating at scale in Australia, showing why long-term success hinges as much on mindset as on metrics. Rachel Corbett draws on more than a decade in Australian radio and podcasting, including hands-on leadership roles at major networks. She has seen the evolution of the industry from its early days and currently manages the NOVA Podcast Network with hundreds of shows and millions of monthly downloads. Her background transitioning from traditional media to podcast network operations provides practical insight into how networks actually function behind the scenes, and how the Australian market operates, which, in some cases, isn’t too different from other markets. Listen for: 04:20 Defining a Network as a Partnership 20:02 What Nova Actually Offers Creators 22:42 Podcast marketing strategies 24:27 What Audience Size Gets You In the Door 27:08 Working with brand collaborations 34:31 Providing feedback to show creators 37:10 When a Creator Is Better Off Going Independent 42:16 Building an Independent Network 46:36 How Revenue Splits Work With Partner Networks 50:40 Partnering with successful creators 57:12 Why Audio Feels Different Than Video CONNECT WITH GUEST: RACHEL CORBETT, NETWORK DIRECTOR | NOVA PODCASTS Website [https://www.novaentertainment.com.au/novapodcasts] | Instagram [https://www.instagram.com/_rachelcorbett/] | LinkedIn [https://www.linkedin.com/in/rachelcorbett1/] Podcast rec: Two Broke Chicks [https://pod.link/1587075307] Book rec: Babel by R.F. Kuang [https://amzn.to/4w5hlLc] CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM [http://RSS.COM] Website [https://www.linkedin.com/company/podcast-network-insights/about/] | LinkedIn [https://www.linkedin.com/in/gregwasserman/] Greg’s book rec: Return on Courage by Ryan Berman [https://amzn.to/4tIyOXZ] Systems, Sponsors, and Partners: Hosted with RSS.com Podcast Hosting [https://rss.com/?via=9f060f] Produced by Stories & Strategies [https://storiesandstrategies.ca/] Content Repurposed with Castmagic [https://get.castmagic.io/greg] Podcast Project Management with Northflow [https://app.northflow.io/sign-up?via=greg]

Converting Articles into Downloads: The Intersection of Media and Podcasting | Charisma Podcast Network

How can a podcast network use its editorial engine to make individual shows more visible, and does this strategy offer a real solution to the discoverability problem? With podcasts often lost in the shuffle, The Charisma Podcast Network offers an opportunity to transform audience reach and podcast growth through content- and article-driven workflows. John Matarazzo is the Media Manager at Charisma Media, with experience spanning legacy media and digital audio. After starting as a TV producer and moving into podcasting, he’s helped scale a faith-oriented podcast network within a 50-year-old publishing company, juggling workflows for about 70 shows and leveraging article-driven discovery methods for his podcasters and readers. Listen For: 00:00 Understanding podcast discoverability 06:35 Charisma Media's early growth story 10:24 Improving podcast discoverability 15:23 Building a podcast network foundation 18:06 Improving podcast management 22:28 Joining the Charisma Podcast Network 27:31 Innovative podcast discoverability feature 29:40 Diversity within the podcast network 32:10 Increasing website content output 36:11 Expanding podcast reach with video 42:07 Finding purpose and making an impact 50:44 Discussing network systems and collaboration CONNECT WITH GUEST: JOHN MATARAZZO MEDIA MANAGER FOR CHARISMA MEDIA Charisma Podcast Network [https://www.charismapodcastnetwork.com/] | Charisma Magazine [https://mycharisma.com/] | LinkedIn [https://www.linkedin.com/in/john-matarazzo-19542732/] | YouTube [https://www.youtube.com/@CharismaMedia] John's Podcast rec: No Dumb Questions - https://pod.link/1204701206 [https://pod.link/1204701206] | John's Book rec: The Power to Prosper by Cap Chatfield - https://amzn.to/4euwJdz [https://amzn.to/4euwJdz] CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM [http://RSS.COM] Website [https://www.linkedin.com/company/podcast-network-insights/about/] | LinkedIn [https://www.linkedin.com/in/gregwasserman/] Greg’s book rec: Return on Courage by Ryan Berman - https://amzn.to/4tIyOXZ [https://amzn.to/4tIyOXZ] Systems, Sponsors, and Partners: Hosted with RSS.com [http://rss.com/] Podcast Hosting [https://rss.com/?via=9f060f] Produced by Stories & Strategies [https://storiesandstrategies.ca/] Content Repurposed with Castmagic [https://get.castmagic.io/greg] Podcast Project Management with Northflow [https://app.northflow.io/sign-up?via=greg]

Why Owning Every Show Drives Quality, Consistency, and Profits | OGGN

What happens when a podcast network isn't just a loose collection of shows, but an operational system with complete ownership, direct host management, and monetization strategies that begin before a single episode is released? This conversation examines a distinctive “own everything, sell before launch” approach, offering a pragmatic look at why full control might create better sponsor relationships and higher margins. Mark LaCour draws on a decade-plus of experience building a podcast network from a single niche show into an international portfolio of 30+ in-house productions, the Oil and Gas Global Network, all within the oil and gas sector. Before starting his first podcast in 2011, he spent years in sales and technology, bringing a practical, industry-rooted perspective to every decision about network structure and growth. Listen For: 00:00 Exploring Podcast Networks 6:15 Finding the right podcast host 11:34 Starting the first podcast 20:07 Managing podcast sponsorships 25:10 Making money from conferences 29:31 AI and augmented reality threats 33:15 Blocking AI spiders on content 40:04 Leveraging loyal listeners for growth 42:03 Measuring podcast value beyond downloads 49:47 Future of Video Content Creation 1:00:52 Hire an editor to improve podcast 1:04:12 Staying Creative and Engaging Fans CONNECT WITH GUEST: MARK LACOUR, FOUNDER, OIL AND GAS GLOBAL NETWORK (OGGN) LinkedIn [https://www.linkedin.com/in/oil-and-gas-expert-speaker/] | Website [https://oggn.com/] | Podcast [https://oggn.com/ogtw/] | X [https://x.com/Mark_LaCour] Book rec: The 7 Habits of Highly Effective People Podcast rec: Marketing Over Coffee - https://pod.link/251299460 [https://pod.link/251299460] CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM [http://RSS.COM] Website [https://www.linkedin.com/company/podcast-network-insights/about/] | LinkedIn [https://www.linkedin.com/in/gregwasserman/] Greg’s book rec: Return on Courage [https://amzn.to/4tIyOXZ] by Ryan Berman - https://amzn.to/4tIyOXZ [https://amzn.to/4tIyOXZ] Systems, Sponsors, and Partners: Hosted with RSS.com [http://RSS.com] Podcast Hosting [https://rss.com/?via=9f060f] Produced by Stories & Strategies [https://storiesandstrategies.ca/] Content Repurposed with Castmagic [https://get.castmagic.io/greg] Podcast Project Management with Northflow [https://app.northflow.io/sign-up?via=greg]