PR on the Record

Why PR Can't Work Alone with Jonathan Kahn, Founder of Somethingel.se - PR on the Record Ep. 12

Most brands overlook the true power of storytelling in PR, and it’s costing them priceless opportunities to connect deeply with their audiences. In this eye-opening episode, creative strategist Jonathan Kahn reveals how storytelling has evolved from mere press pitches to an emotional powerhouse that shapes brand perception today. Having worked with over 150 global companies, from Wix to Mobileye, Jonathan shares insider secrets on crafting narratives that get attention, spark genuine interest, and turn media exposure into lasting brand loyalty. You'll discover: * Why PR is more about emotional storytelling than traditional press releases * How to craft pitches that resonate precisely with journalists and influencers’ audiences * The critical role of attention hooks and step-by-step storytelling strategies in today’s fast-scrolling world * Why authenticity and understanding your media targets can multiply your exposure exponentially * How AI and digital manipulation are reshaping trust in media and what that means for your brand In a landscape flooded with conflicting messages and fake content, mastering the art of storytelling is your key to cutting through the noise. Whether you’re a marketer, founder, or PR pro, this episode will help you leverage stories that resonate and create real impact, before your competitors do. Perfect for those wanting to elevate their brand narrative, amplify their media reach, or simply understand the new rules of PR storytelling in the digital age. Jonathan Kahn, founder of Something Else, is a creative strategist whose work with top brands and deep understanding of human emotion in marketing will change the way you think about PR forever. Listen to PR on the Record: 🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC [https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC]  🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506 [https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506]  Follow PR on the Record: https://www.instagram.com/prontherecord/ [https://www.instagram.com/prontherecord/]  https://www.linkedin.com/company/prontherecord [https://www.linkedin.com/company/prontherecord] Connect with Jonathan: https://somethingel.se/ [https://somethingel.se/]  https://www.linkedin.com/in/jonathankahn/ [https://www.linkedin.com/in/jonathankahn/]  Get in touch with Shahni: prontherec@gmail.com shahni@sbhmedia.com ⁠https://www.linkedin.com/in/shahnibenhaim/⁠ [https://www.linkedin.com/in/shahnibenhaim/]

The PR Strategy That Changed a Startup’s Identity with Mira Marcus, PR Specialist - PR on the Record Ep. 11

In this episode, Mira Marcus reveals how to turn small moments into headlines that shape perceptions and change categories. If you're a founder, marketer, or PR professional tired of gatekeeping stories or feeling stuck in tactical tactics, this episode is your game-changer. Mira shares behind-the-scenes tales, from bat poop crises in Tel Aviv to rebranding AI startups, that illustrate how strategic narratives can elevate your brand's credibility and trust. You'll discover how to craft compelling stories that reporters want, why relationships matter less than storytelling prowess, and how to use PR as a strategic tool to transform your company's category and perception. Mira’s insights on crisis management, media prep, and using stories in tech offer actionable steps to make your messages stick and build authentic trust with your audience, investors, partners, or customers. Whether you're navigating a reputation crisis or aiming to simply stand out in a crowded market, understanding the real role of PR is crucial. This episode delivers the secrets to leveraging media narratives for tangible impact, fostering relationships that aren’t just about contacts but compelling stories. Perfect for entrepreneurs, communications teams, and execs eager to see PR move beyond the tactical. Elevate your story, change perceptions, and unlock new opportunities. Join Mira, a seasoned press relations strategist with over 15 years of shaping international narratives, as she shares how storytelling can transform your brand from the inside out, and why your next big impact might just start with a well-told story. Ready to shift from reactive to strategic in your PR approach? Hit play and learn how to make your stories unforgettable. Get in touch with Shahni: prontherec@gmail.com shahni@sbhmedia.com https://www.linkedin.com/in/shahnibenhaim/ Listen to PR on the Record: 🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC 🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506 Follow PR on the Record: https://www.instagram.com/prontherecord/ https://www.linkedin.com/company/prontherecord Connect with Mira: https://www.miramarcus.com/ https://www.linkedin.com/in/mira-marcus111/

An update - Farewell to Ariel

Hi folks! It’s been a while, and we have an update. We’re saying a bittersweet farewell to Ariel Shapiro [https://www.linkedin.com/company/106506841/admin/page-posts/published/?share=true#] as we celebrate the journey so far and look ahead to new beginnings. 🌟 Stay tuned, more conversations and episodes are coming soon!

How to Build a High-Value, Data-Driven PR Engine with Eytan Buchman, CMO of Freightos - PR on the Record Ep. 10

What does it take to build a global brand in one of the world’s most complex industries? In this episode, we sit down with Eytan Buchman, Chief Marketing Officer at Freightos and self-proclaimed “freight nerd” (a title coined by The New York Times). Originally from Chicago, Eytan brings over a decade of experience at the intersection of storytelling and digital strategy — from the military to high tech. We explore his data-driven approach to PR, unpack what truly counts as a high-value media placement, and break down how public relations strategies must evolve from early-stage fundraising to maintaining credibility long after the buzz dies down. Whether you're scaling a startup or rethinking your media game, this conversation is full of sharp insights, dry wit, and freight-sized lessons in strategic communication.

The Executive’s Guide to Media Success with Ori Yudilevich, CPO of MaterialsZone - PR on the Record Ep. 9

In this episode, we’re joined by Ori Yudilevich, the Chief Product Officer (CPO) of MaterialsZone, a Lean R&D platform for materials innovation. Ori brings a wealth of knowledge with a background in software development, AI, and machine learning, and has represented MaterialsZone in numerous media outlets. With a Ph.D. in mathematics and a deep understanding of the integration of AI into the R&D process, Ori shares his insights on the importance of media training for executives and startup founders. We dive into the key aspects of media training, including how to craft clear messaging, stay on point during interviews, and confidently handle tough questions. Ori reflects on his journey as a spokesperson, discusses the impact of PR on his company, and offers practical tips for anyone preparing for media interactions. Whether you're an executive, founder, or just starting out, this episode is packed with valuable advice on how to shine in the media spotlight and leave a lasting impression. Join us for a conversation filled with real-world examples, media interview strategies, and valuable tips for executives aiming to boost their media presence and messaging.