Forsidebilde av showet ReadyPlayerTravel - Trailblazing Immersive Marketers

ReadyPlayerTravel - Trailblazing Immersive Marketers

Podkast av Daniel Barry

engelsk

Business

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Les mer ReadyPlayerTravel - Trailblazing Immersive Marketers

Trailblazers Spotlight Series: Where we meet the leading marketing innovators creating experiences on platforms such as Roblox, Fortnite & The Sandbox.  Gen Z represents 1/3 of the global population and these immersive gaming platforms are where they spend most of their social time.

Alle episoder

8 Episoder

episode Super League’s Gaming Magic | Matt Edelman cover

Super League’s Gaming Magic | Matt Edelman

Welcome to another exciting episode of the Trailblazer Podcast, brought to you by the Web3 & Metaverse Marketing Network! In this episode, the team features a groundbreaking conversation between Dan Barry and Matt Edelman, diving deep into the revolutionary Olympic world built by Super League on Roblox. Welcome to another exciting episode of the Trailblazer Podcast, brought to you by the Web3 & Metaverse Marketing Network! In this episode, the team features a groundbreaking conversation between Dan Barry and Matt Edelman, diving deep into the revolutionary Olympic world built by Super League on Roblox. As President and CCO of Super League, Matt has propelled the company to new heights, driving 20x revenue growth over four years and spearheading major M&A transactions. His leadership has also supported Super League’s international expansion and IPO. During this episode, we explore Matt's fascinating career journey, including his impactful tenure at IMG (now Endeavor) and Marvel. His experience spans from launching Marvel.com to creating immersive media experiences that engage millions of users. Matt's insights into Super League’s role in transforming gaming into a powerful media channel for brands are not to be missed.  Discover how Super League’s groundbreaking work with platforms like Roblox is reshaping audience engagement and the future of digital marketing. Tune in to hear Matt share his unique experiences, including a memorable private jet ride with Larry David and his thoughts on the gaming and immersive media industry.  #Web3 #Metaverse #Olympics #Roblox #SuperLeague #TrailblazerPodcast #ImmersiveExperience #Gaming #UGC #IOC #Visa #EverGameMedia Web3 & Metaverse Marketing Network On LinkedIn: https://www.linkedin.com/company/web3-marketing-network [https://www.linkedin.com/company/web3-marketing-network] On X: https://x.com/Web3_mn [https://twitter.com/Web3_mn] On Instagram: https://www.instagram.com/web3_marketingnetwork [https://www.instagram.com/web3_marketingnetwork] On YouTube: https://www.youtube.com/@Web3MetaverseMarketing [https://www.youtube.com/@Web3MetaverseMarketing] On Buzzsprout: https://trailblazers-spotlight.buzzsprout.com/share [https://trailblazers-spotlight.buzzsprout.com/share] Daniel Barry On LinkedIn: https://de.linkedin.com/in/barrydaniel/ [https://de.linkedin.com/in/barrydaniel/] On X: https://twitter.com/dannymbarry/ [https://twitter.com/dannymbarry/] On Instagram: https://www.instagram.com/interverztraveler/ [https://www.instagram.com/interverztraveler/]

25. juli 2024 - 45 min
episode Metaverse Immersive Media Insights Unlocked with GEEIQ CEO | Charles Hambro cover

Metaverse Immersive Media Insights Unlocked with GEEIQ CEO | Charles Hambro

Join us for an insightful interview with Charles Hambro, CEO of GEEIQ, a pioneering metaverse and gaming analytics firm empowering brands to embrace digital ownership. Discover how GEEIQ's platform serves as a single source of truth for metaverse activations and gain insights into identifying ideal customers in this dynamic industry. Whether you're new to the space or a seasoned player, this interview offers valuable perspectives for brands, agencies, and anyone interested in the future of digital marketing. Buckle Up! Don't miss out on this engaging discussion about the future of marketing in the Web3 era! Subscribe now for more insightful interviews and industry updates. Join Our Web3 & Metaverse Marketing Community: By joining our community, you will be at the forefront of Web3 and Metaverse Marketing. Together, we will shape the future of decentralized, immersive digital marketing. Join Now at http://web3marketing.network/Join-Our... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWp4UGdmODJLX2VXY2poR2JjMnpoR3ByTTkyUXxBQ3Jtc0tuVkFQYzJ0QktiWW1YT19Kd2dUaWNhNzlLVG5FaG5uVnJ4SWRNOFVLYUZUMG5qcVFDTUN4OFB4Z2ZfUjJVTjZ1U0ZwTXV4c2JhNlFlWDdfNFJDM2ZXcnBtRl9mRGJET2RrNDhORjh4VmFmdWRlMlRDRQ&q=http%3A%2F%2Fweb3marketing.network%2FJoin-Our-Community%2F&v=WLRIL8fYiao]  Web3 & Metaverse Marketing Network On LinkedIn: https://www.linkedin.com/company/web3-marketing-network [https://www.linkedin.com/company/web3-marketing-network] On X: https://x.com/Web3_mn [https://twitter.com/Web3_mn] On Instagram: https://www.instagram.com/web3_marketingnetwork [https://www.instagram.com/web3_marketingnetwork] On YouTube: https://www.youtube.com/@Web3MetaverseMarketing [https://www.youtube.com/@Web3MetaverseMarketing] On Buzzsprout: https://trailblazers-spotlight.buzzsprout.com/share [https://trailblazers-spotlight.buzzsprout.com/share] Daniel Barry On LinkedIn: https://de.linkedin.com/in/barrydaniel/ [https://de.linkedin.com/in/barrydaniel/] On X: https://twitter.com/dannymbarry/ [https://twitter.com/dannymbarry/] On Instagram: https://www.instagram.com/interverztraveler/ [https://www.instagram.com/interverztraveler/]

25. juli 2024 - 30 min
episode Exclusive Web3 Marketing Secrets Unlocked with Mojito CEO | Raakhee Miller cover

Exclusive Web3 Marketing Secrets Unlocked with Mojito CEO | Raakhee Miller

Join us for an insightful interview with Raakhee Miller, CEO of Mojito, a pioneering Web3 platform empowering brands to embrace digital ownership. Learn about Mojito's journey, from inception to revolutionizing consumer engagement in the Web3 era. 0:00 [https://www.youtube.com/watch?v=3LJszevKBRk&t=0s] - Introduction to Raakhee Miller and Mojito 1:18 [https://www.youtube.com/watch?v=3LJszevKBRk&t=78s] - Continuous Learning in Web3 3:47 [https://www.youtube.com/watch?v=3LJszevKBRk&t=227s] - The Origin of Mojito's Name 4:49 [https://www.youtube.com/watch?v=3LJszevKBRk&t=289s] - Roller Coasters and NFTs 5:50 [https://www.youtube.com/watch?v=3LJszevKBRk&t=350s] - Evolution of NFTs: 10:49 [https://www.youtube.com/watch?v=3LJszevKBRk&t=649s] - Mojito's Role in Web3 Marketing 12:28 [https://www.youtube.com/watch?v=3LJszevKBRk&t=748s] - Mojito's Unique Offering: Understand what sets Mojito apart in the Web3 marketing industry. 17:54 [https://www.youtube.com/watch?v=3LJszevKBRk&t=1074s] - Focus on Specific Industry Verticals 21:36 [https://www.youtube.com/watch?v=3LJszevKBRk&t=1296s] - Integrating Web3 Technologies 24:43 [https://www.youtube.com/watch?v=3LJszevKBRk&t=1483s] - Mojito's Contact Information Follow Web3 & Metaverse Marketing Network On LinkedIn:   / web3-marketing-network  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbG04dTNlQVBUNkJOMzNrWHZDSEpyWklfdjNtQXxBQ3Jtc0tuZTVkakpTUUhZZXc2b0JQQ195RlZxYTVSbFNtdEJ5NEtVclVnd1RLcUZ1SnF2LVpPTllvOHo0dml4SlhBck51djR0eFhrOGZWTEkwWnItcEE2Yk00MUQwSjYxWWVYdW1qNDJQbGpVSW4wdXM3RzVZdw&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fweb3-marketing-network%2F&v=3LJszevKBRk]  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblBsU3hJM1dKQVVyQmRSOS1XU2ZUdnNhS25iQXxBQ3Jtc0trYU9XazVsbUhpMjJTdGoydEktT0Z4VjhhRVJJR2pFWVg0RU9uMkV0MnBJd1I1NHI2UzFBM08zdW5qNDM5QWpudS1pYjNaREl5aGxna2w4bUtVbHlOcnlwYWZ4RkxscFdFcm9VcVdrSW13M3dERFFBdw&q=https%3A%2F%2Ftwitter.com%2FWeb3_mn&v=3LJszevKBRk] On Instagram:   / web3_marketingnetwork  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2huYkFCQWlYci1fWjl1dmNmYnU2OVpWZ3VxUXxBQ3Jtc0tuVUlGaTZLaEFoX2RpUmRBX0tMR0o2LWRNdXBQSlBCNmJ5czNFbEFrZWlzUEhiT2RTWmVyc01hcWktNEdnbUtjOWVvSXprM1FEN2E5QkZTQ1lTZWRBM3FtX1NRbFk3dV9ySm1FNWRwUjhCZFNFS3BOVQ&q=https%3A%2F%2Fwww.instagram.com%2Fweb3_marketingnetwork&v=3LJszevKBRk] On YouTube:    / @web3metaversemarketing  [https://www.youtube.com/channel/UCVg_6VK-uNmfJojmBnk9LWQ] Web3 & Metaverse Marketing Network On LinkedIn: https://www.linkedin.com/company/web3-marketing-network [https://www.linkedin.com/company/web3-marketing-network] On X: https://x.com/Web3_mn [https://twitter.com/Web3_mn] On Instagram: https://www.instagram.com/web3_marketingnetwork [https://www.instagram.com/web3_marketingnetwork] On YouTube: https://www.youtube.com/@Web3MetaverseMarketing [https://www.youtube.com/@Web3MetaverseMarketing] On Buzzsprout: https://trailblazers-spotlight.buzzsprout.com/share [https://trailblazers-spotlight.buzzsprout.com/share] Daniel Barry On LinkedIn: https://de.linkedin.com/in/barrydaniel/ [https://de.linkedin.com/in/barrydaniel/] On X: https://twitter.com/dannymbarry/ [https://twitter.com/dannymbarry/] On Instagram: https://www.instagram.com/interverztraveler/ [https://www.instagram.com/interverztraveler/]

5. mai 2024 - 26 min
episode Web3 Marketing Secrets with Ray Chan, CEO & Co-founder of 9GAG and Memeland cover

Web3 Marketing Secrets with Ray Chan, CEO & Co-founder of 9GAG and Memeland

In this Trailblazers Spotlight episode, we hear from Ray Chan, CEO & Co-founder of 9GAG and Memeland as we dive into the world of Web3 marketing. Discover insider tips from Ray Chan on how to succeed in Web3, including using or avoiding NFTs in brand marketing. Get a sneak peek into Memeland's exciting news and learn about the Web3 scene in Asia, and especially in Hong Kong. Whether you're a brand thinking about entering Web3 or just curious, this episode offers valuable insights and predictions in simple language. Tune in to learn more about: ~ Ray Chan's insider Web3 marketing secrets ~ Strategies for using (or avoiding) NFTs in brand marketing ~ Exclusive sneak peeks into Memeland's upcoming announcements Timestamps: * (00:00) - Intro * (01:04) - Ray Chan shares Web3 marketing secrets * (05:05) - Exploring the three fundamental pillars crucial for the success of web3 ventures * (11:45) - Predictions on the evolution of NFTs in the coming year * (15:48) - Advice on incorporating (or avoiding) NFTs in brand marketing strategies * (20:16) - Web3 movement in Asia, especially Hong Kong * (30:21) - Is it the right time for brands to enter Web3? * (39:46) - Ray Chan highlights a particularly exciting project within the web3 landscape * (44:47) - Sneak peek into Memeland's upcoming announcements * (48:27) - Discussion on Memeland's engagement with brands * (52:08) - Contacting Ray Chan * (53:24) - Outro Join Our Web3 & Metaverse Marketing Community: By joining our community, you will be at the forefront of Web3 and Metaverse Marketing. Together, we will shape the future of decentralized, immersive digital marketing. Join Now at - http://web3marketing.network/Join-Our-Community [http://web3marketing.network/Join-Our-Community] Follow Ray Chan: On LinkedIn: https://www.linkedin.com/in/raychan/ [https://www.linkedin.com/in/raychan/] On Instagram: https://www.instagram.com/9gagceo/ [https://www.instagram.com/9gagceo/] Mentioned In The Episode 9GAG [https://9gag.com/] -  9gag is an online platform and social media website based in Hong Kong, which allows its users to upload and share user-generated content or other content from external social media websites. Memeland [https://www.memeland.com/] - Memeland is a web3 focused venture studio aiming to bring ownership to every community worldwide through social products, creativity, memes, and NFTs. Web3 & Metaverse Marketing [https://web3marketing.network/] - Resource Hub for brands entering the web3 & metaverse marketing spaces. Web3 & Metaverse Marketing Network On LinkedIn: https://www.linkedin.com/company/web3-marketing-network [https://www.linkedin.com/company/web3-marketing-network] On X: https://x.com/Web3_mn [https://twitter.com/Web3_mn] On Instagram: https://www.instagram.com/web3_marketingnetwork [https://www.instagram.com/web3_marketingnetwork] On YouTube: https://www.youtube.com/@Web3MetaverseMarketing [https://www.youtube.com/@Web3MetaverseMarketing] On Buzzsprout: https://trailblazers-spotlight.buzzsprout.com/share [https://trailblazers-spotlight.buzzsprout.com/share] Daniel Barry On LinkedIn: https://de.linkedin.com/in/barrydaniel/ [https://de.linkedin.com/in/barrydaniel/] On X: https://twitter.com/dannymbarry/ [https://twitter.com/dannymbarry/] On Instagram: https://www.instagram.com/interverztraveler/ [https://www.instagram.com/interverztraveler/]

16. mars 2024 - 53 min
episode Justin Hochberg, CEO & Founder of Virtual Brand Group, Dives Into VBG’s Most Successful Metaverse Brand Activations cover

Justin Hochberg, CEO & Founder of Virtual Brand Group, Dives Into VBG’s Most Successful Metaverse Brand Activations

In this Trailblazers Spotlight episode, hear from Justin Hochberg, the CEO & Founder of Virtual Brand Group. an award-winning company that strategically accelerates consumer brands’ global businesses by innovatively leveraging Web3 & Metaverse technologies. Watch this episode on YouTube [https://www.youtube.com/watch?v=TjqZllvs7H4]. Partners include Forever 21, Barbie™/Mattel™, The Voice™, NBC and JoJo Siwa’s created teen band sensation XOMG POP! (Live Nation tour, 12M YouTube subscribers and Wal-Mart deal). VBG delivers brand transformation, youth culture marketing and new revenue development. Tune in to learn more about: ~ AI's role in the virtual world by 2024. ~ How brands can start using metaverse technologies. Timestamps: * (00:00) - Intro * (01:58) - What is VBG and its role in the metaverse? * (06:49) - Impactful campaigns by VBG and why? * (16:40) - Game-changing initiatives VBG is working on? * (20:23) - Justin's view on AI in the virtual world in 2024? * (27:16) - What is Justin's perspective on how brands can start to use metaverse technologies now? * (30:20) - How can brands reach out to VBG for collaboration? Join Our Web3 & Metaverse Marketing Community: By joining our community, you will be at the forefront of Web3 and Metaverse Marketing. Let’s work together to shape the next iteration of the internet. Join Now at Web3marketing.network/Join-Our-Community [https://web3marketing.network/join-our-community/] Follow JUSTIN (W.) Hochberg: On LinkedIn: https://www.linkedin.com/in/justin-hochberg/ [https://www.linkedin.com/in/justin-hochberg/] Mentioned In The Episode Virtual Brand Group - VBG [https://www.virtualbrandgroup.com/] -  VBG designs, builds, operates, markets and monetizes your business across the Metaverse. Web3 & Metaverse Marketing [https://web3marketing.network/] - Resource Hub for brands entering the web3 & metaverse marketing spaces. Web3 & Metaverse Marketing Network On LinkedIn: https://www.linkedin.com/company/web3-marketing-network [https://www.linkedin.com/company/web3-marketing-network] On X: https://x.com/Web3_mn [https://twitter.com/Web3_mn] On Instagram: https://www.instagram.com/web3_marketingnetwork [https://www.instagram.com/web3_marketingnetwork] On YouTube: https://www.youtube.com/@Web3MetaverseMarketing [https://www.youtube.com/@Web3MetaverseMarketing] On Buzzsprout: https://trailblazers-spotlight.buzzsprout.com/share [https://trailblazers-spotlight.buzzsprout.com/share] Daniel Barry On LinkedIn: https://de.linkedin.com/in/barrydaniel/ [https://de.linkedin.com/in/barrydaniel/] On X: https://twitter.com/dannymbarry/ [https://twitter.com/dannymbarry/] On Instagram: https://www.instagram.com/interverztraveler/ [https://www.instagram.com/interverztraveler/]

14. feb. 2024 - 31 min
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