Forsidebilde av showet REFRESH: The Lab 385 Podcast with Jessica Kaitse

REFRESH: The Lab 385 Podcast with Jessica Kaitse

Podkast av LAB 385

engelsk

Business

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Les mer REFRESH: The Lab 385 Podcast with Jessica Kaitse

Welcome to "Refresh: The Lab 385 Podcast," where innovation meets practicality in the world of website design and development. Hosted by Jessica Kaitse, this podcast is your go-to source for the latest trends, insights, and actionable strategies in the digital space. Each episode of "Refresh" explores the essential aspects of refreshing your online presence, from revamping visual designs to optimizing user experiences. For more, head to www.lab385.com.au

Alle episoder

15 Episoder

episode Losing Traffic & Sales After A Website Launch: 3 Tips to Get it Back cover

Losing Traffic & Sales After A Website Launch: 3 Tips to Get it Back

Episode Overview: "Revitalizing Your Website: A Strategic Relaunch" In this episode, we delve into the crucial strategies for successfully relaunching a website to avoid common pitfalls such as traffic loss and sales decline. The focus is on the importance of not merely copying and pasting old content but rather embracing a dynamic approach to content migration. We discuss how to effectively analyze Google Analytics or other SEO tools to identify vital traffic patterns and keywords that can help shape the website's new direction. Key elements of a strategic relaunch include: 1. Analyzing Traffic and Keywords: Understanding existing traffic and identifying which keywords to prioritize is essential for aligning the website's content with user search behaviors and preferences. 2. Avoiding Content Migration Pitfalls: The episode emphasizes the risks associated with simple content replication. It advocates for a refreshed content strategy that incorporates new keywords and phrases to better meet current market demands. 3. Revamping Site Architecture: Updating the site's structure to make it more intuitive and keyword-rich enhances user experience and search engine visibility. 4. Implementing New Tools: We explore the benefits of tools like Clarity, which provide deeper insights into user behavior, allowing for more targeted adjustments that can lead to improved engagement and conversions. What did you think of this episode? Let us know!

7. mai 2024 - 4 min
episode Off the Rack or Tailor-Made? What it means for your website. cover

Off the Rack or Tailor-Made? What it means for your website.

Join host Jess as she delves into the REAL difference in websites, drawing parallels that resonate with anyone—from savvy business owners to everyday consumers. Jess breaks down why custom web design not only stands out in a sea of digital sameness but also how it fundamentally shifts the growth and operational efficiency for businesses online. Through relatable stories and clear, jargon-free explanations, Jess demystifies the web design process, empowering listeners to make informed decisions that could shape the future of their online presence. Whether you're gearing up for a major business presentation or just curious about the digital landscape, this episode stitches together a narrative that proves unforgettable.

19. april 2024 - 26 min
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