Retail Remix

How Google Is Redefining the Shopping Journey

This episode is brought to you by Commerce [https://www.commerce.com/retailremix]. Google has always played a central role in the shopping journey, but it isn’t a retailer or even a marketplace. In fact, more than 1 billion shopping searches happen on the platform every day, yet Google has never been the endpoint. Now, with the rise of AI, multimodal search and agentic experiences, Google is ready to once again transform how consumers discover and shop for products online. In this episode of Retail Remix, host Nicole Silberstein sits down with Lilian Rincon, VP of Shopping Experiences at Google, to unpack the company’s latest innovations — from conversational discovery to virtual Try-on-You to new agentic features that can check stock, call local stores and even buy on your behalf. Lilian shares how Google is approaching AI-powered shopping with a “slow, steady, and user-first” philosophy, why trust and data freshness are non-negotiables, and how Google’s massive Shopping Graph gives it a unique advantage in the evolving AI commerce landscape. Key Takeaways: * Why Google still sees itself as an ecosystem, not a retailer — and what that says about its ambitions in the realm of shopping; * A look inside Try-on-You, Google’s new personalized virtual try-on that uses a single selfie to visualize clothing on your actual body; * Why conversational shopping has officially arrived — and how it is changing the way people search; * How Google’s agentic features — including local store calling and automated buying — are tackling real-world shopper pain points; and * The critical role of Google’s Shopping Graph in powering trustworthy AI results. Related Links: * Explore Google [https://www.google.com/shopping?sca_esv=cfc019d70576c3e0&udm=28&fbs=AIIjpHxU7SXXniUZfeShr2fp4giZjSkgYzz5-5RrRWAIniWd7tzPwkE1KJWcRvaH01D-XIVq8GTSVeX03zdmjcvv_uucX31r6B_fyEmxe3wX1bmDzbfywwl3lJ8EPdmXdrBi8So_h9DnsJk21Ie9BElt3mBfeGt_2Ze1DqWo-MAlKQsy2WXS-93z64r6Gu4R2VBIswf8w7v7nj2kT3k7-PUfLvB5L_z5Ww&ictx=111&biw=1153&bih=520&dpr=1.5&shopmd=2&shopst=CgVwYW50cxIA&sa=X&ved=0ahUKEwixn7uE4PyQAxX0hIkEHbmXB4MQ0rsNCBs]’s latest AI-powered shopping features * Related reading: As ChatGPT Focuses on Checkout, Google Hones its Shopping Experience [https://www.retailtouchpoints.com/topics/data-analytics/ai-machine-learning/as-chatgpt-focuses-on-checkout-google-hones-its-shopping-experience] * Read more about the future of retail and commerce innovation on Retail TouchPoints [https://www.retailtouchpoints.com/] * Subscribe and catch up on more episodes of Retail Remix [https://www.retailtouchpoints.com/podcasts] ----- How to Win Customers Across Every Channel This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide [https://www.bigcommerce.com/resources/guides/bc-channel-guide/].

What DoorDash Plans to Deliver Next

This episode is brought to you by Commerce [https://www.commerce.com/retailremix]. DoorDash has come a long way from delivering takeout. Today, it’s a platform for everything local — powering delivery, fulfillment and retail innovation across dozens of categories. In this episode of Retail Remix, host Nicole Silberstein sits down with Fuad Hannon, DoorDash’s VP of New Verticals, to unpack how the company is executing its vision to level the local commerce playing field. From the launch of DashMart Fulfillment Services to partnerships with brands like Kroger and Party City, DoorDash is helping retailers of all stripes and sizes compete on speed, convenience and customer experience. Key Takeaways: * How DoorDash’s mission to empower local economies has evolved beyond restaurants; * How the company’s investments in autonomous delivery are setting the stage for the next generation of 24/7 commerce; * What the recent acquisitions of SevenRooms and Symbiosis reveal about DoorDash’s growing reach in technology and services;  * The growth of DoorDash’s $1 billion+ advertising business and how the company balances merchant ROI with consumer experience;  * PLUS The most unusual product Faud has seen DoorDash deliver. Related Links * Explore how DoorDash [https://www.doordash.com] is expanding into retail, fulfillment, and autonomous delivery * Related reading: DoorDash Launches Fulfillment Services; Party City, CVS Among First to Trial [https://www.retailtouchpoints.com/topics/fulfillment-last-mile/doordash-launches-fulfillment-services-party-city-cvs-among-first-to-trial] * Related reading: DoorDash Launches Driverless Delivery with Waymo in Phoenix Metro Area [https://www.retailtouchpoints.com/features/news-briefs/doordash-launches-driverless-delivery-with-waymo-in-phoenix-metro-area] * Get more insights on retail innovation at Retail TouchPoints [https://www.retailtouchpoints.com/] * Subscribe and catch up on all episodes of Retail Remix [https://www.retailtouchpoints.com/podcasts] ----- How to Win Customers Across Every Channel This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide [https://www.bigcommerce.com/resources/guides/bc-channel-guide/].

How Visa is Preparing for the Agentic Commerce Era

This episode is brought to you by Commerce [https://www.commerce.com/retailremix]. As AI transforms how people discover and shop, one question looms large: how will payments evolve to keep up? In this episode of Retail Remix, host Nicole Silberstein sits down with Rob Cameron, a self-described “payments nerd” and Global Head of Acceptance Solutions at Visa, to explore how the rise of agentic AI — where intelligent AI agents handle everything from product discovery to checkout — is shaping the future of commerce, and with it payments. Rob shares how Visa is preparing for this shift with its Trusted Agent Protocol, a framework designed to make AI-driven transactions secure, seamless and scalable. From managing fraud and data privacy to redefining consumer trust, this conversation dives deep into the payment infrastructure that will be required to enable this next era of ecommerce.  Key Takeaways: * How the emergence of agentic commerce will change how payments are processed and protected; * Why consumer confidence will determine the pace of AI-driven transactions; * What retailers should do now to prepare their websites and systems for shopping that takes place wholly on AI platforms; and * How Visa’s agentic toolkit is empowering brands to experiment with natural language-driven payment experiences. Related Links * Explore how Visa [https://www.visa.com/] is innovating across AI and digital commerce * Related reading: Visa, Mastercard, PayPal Dive into Agentic Era with Tools that Help Consumers ‘Use AI to Buy’ [https://www.retailtouchpoints.com/topics/payments/visa-mastercard-paypal-dive-into-agentic-era-with-tools-that-help-consumers-use-ai-to-buy] * Get more insights on retail innovation and emerging tech on Retail TouchPoints [https://www.retailtouchpoints.com/] * Subscribe and catch up on all episodes of Retail Remix [https://www.retailtouchpoints.com/podcasts] ----- How to Win Customers Across Every Channel This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide [https://www.bigcommerce.com/resources/guides/bc-channel-guide/].

Amazon Ads’ Former Evangelist on the Future of Retail Media

This episode is brought to you by Commerce [https://www.commerce.com/retailremix]. Retail media — or should we say commerce media — has exploded into one of the fastest-growing opportunities in marketing. But with so many players, platforms and acronyms, where is it all headed? In this episode of Retail Remix, host Nicole Silberstein sits down with Jeff Cohen, former Principal Evangelist at Amazon Ads and now Chief Business Development Officer at Skai, to unpack how the space has evolved and what’s coming next. Jeff shares how he went from building one of Amazon’s first third-party ad technologies to helping brands navigate a new era of connected, data-driven commerce. He breaks down the shift from retail media to commerce media, the impact of AI-powered shopping on marketing and how brands can move beyond walled gardens to reach today’s omnichannel shoppers. Key Takeaways: * How retail media has evolved into commerce media — and why the distinction matters; * The role of agentic AI in optimizing campaigns and connecting fragmented data; * What brands can learn from Amazon’s retail media dominance and Skai’s cross-channel approach; * Why unified, actionable data matters more than endless metrics; * Lessons on innovation, adaptation and taking smart risks from Jeff’s eclectic career. Related Links * Learn how Skai [https://skai.io/] is connecting brands and retailers through data-driven media * Related reading: New Research Reveals Agency Execs’ True Opinions on Retail Media [https://www.retailtouchpoints.com/topics/digital-marketing/exclusive-new-research-reveals-agency-execs-true-opinions-on-retail-media] * Explore more insights on the future of commerce media on Retail TouchPoints [https://www.retailtouchpoints.com/] * Catch up on all episodes of Retail Remix [https://www.retailtouchpoints.com/podcasts] ----- How to Win Customers Across Every Channel This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide [https://www.bigcommerce.com/resources/guides/bc-channel-guide/].

Legendary Adman Ellis Verdi on the Art of Retail Advertising

This episode is brought to you by Commerce [https://www.commerce.com/retailremix]. For four decades, Ellis Verdi, Founder and President of DeVito/Verdi, has helped shape some of the most talked-about — and often controversial — campaigns in retail advertising. From launching Daffy’s with bold, conceptual creative to working with Macy’s, Kohl’s, Men’s Wearhouse and Meijer, Verdi has built a career on one philosophy: tell the truth, even if it ruffles feathers. Retail Remix host Nicole Silberstein sits down with Ellis to discuss what’s changed (and what hasn’t) about connecting with consumers, the ongoing tension between brand and performance marketing, and why controversy isn’t always a bad thing — if it comes from an honest idea. Ellis shares the stories behind some of his favorite campaigns, including the infamous “straightjacket” Duffy’s ad that sparked protests, and how ads for Macy’s I.N.C. brand and Meijer’s private label spinach redefined how retailers communicate value. He also weighs in on recent campaigns — like Levi’s x Beyoncé and of course, Sydney Sweeney x American Eagle — that signal a welcome return to upper-funnel brand storytelling. Key Takeaways: * Why conceptual advertising still matters in today’s performance-driven landscape; * How controversy can serve a campaign — when it’s rooted in truth; and * The importance of balancing top-of-funnel branding with down-funnel ROI. Related Links * Explore DeVito/Verdi Advertising [https://www.devitoverdi.com/]’s creative work and legacy * Watch the Macy’s I.N.C. ad [https://youtu.be/nTHyUuW2unM] featuring Heidi Klum * Watch the Meijer spinach ad [https://youtu.be/dyhHL0F4PWA] * Related reading: The Top 10 Best-Performing Retail Ads from the First Half of 2025 [https://www.retailtouchpoints.com/topics/digital-marketing/exclusive-the-top-10-best-performing-retail-ads-from-the-first-half-of-2025] * Catch up on all episodes of Retail Remix [https://www.retailtouchpoints.com/podcasts] * Get more insights from retail industry leaders on Retail TouchPoints [https://www.retailtouchpoints.com] ----- How to Win Customers Across Every Channel This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide [https://www.bigcommerce.com/resources/guides/bc-channel-guide/].