Say it Online

090: Self Care And Stress Management For Digital Leaders With Justine Sones

Setting clear boundaries – both personal and professional –  is essential to our productivity and wellbeing. So… why does it seem so hard to do? Justine Sones is a writer and stress management coach who loves drinking coffee, helping burnt-out humans set boundaries, and talking about things that hurt. During her career as a massage therapist, Justine’s practice was dedicated to exploring the roles that stress, pain, and relaxation play in healing the physical body. She came to realize that the support her clients needed required more than a massage, and made it her mission to help them. Justine now spends her time writing about feelings and coaching other over-functioning humans develop healthy boundaries and practice sustainable self care as they navigate the messy intersections of partnering, parenting, preneuring, and pandemicking. In this episode, Justine dives into how to separate stressors and stress, helping explain the process of stress so you can make clear, informed decisions for your own self care and wellbeing. She and Say chat about defining emotional and physical boundaries and how to identify when it’s time to set new boundaries. Tune in to learn how to: * Set clear expectations and boundaries for yourself and with clients * Define what self care means for you based on your own unique needs * Define yourself outside of your roles at work and home Connect with Justine at justinesones.com [http://www.justinesones.com] and follow her on social media @justinesones [http://instagram.com/justinesones].

089: Data-Driven Storytelling With Chris Mercer

If you think storytelling and data are incompatible, this episode is for you. In fact, identifying the connection between your analytics and customer behavior might just be the key to supercharging your marketing efforts – and Chris Mercer is here to show you how easy it is. Mercer is the senior instructor, speaker, and co-founder of MeasurementMarketing.io. He has 20+ years of sales, marketing, and training experience, from speed reading to sales management, and more! Thanks to positive feedback from audiences, Mercer has been a sought-after speaker at conferences and masterminds across the USA, Mexico, and Europe. He currently lives in Austin, Texas. In this episode, Chris dives into how to turn data into stories that allow you to leverage numbers to your advantage. He and Say discuss common metric mistakes that are rooted in overwhelm (and contribute to more overwhelm!), and share why so many agency leaders are still struggling with Google analytics instead of using it as the asset it should be. Tune in to learn how to: * Set up a simple system to help you track, analyze, and implement metrics to push your agency growth * Step in to review metrics with your internal departments and strategically forecast your numbers * Implement Chris’ 5-step framework for data measurement Connect with Chris at measurementmarketing.io [https://measurementmarketing.io/] and grab his FREE measurement toolkit membership by clicking here [http://www.measurementmarketing.io/sayit]!

088: Everything You Need To Know About SEO In 2021 With Eric Seropyan

You know what SEO stands for, but do you really know how it works? If not, your agency could be missing out on huge opportunities to climb up on critical Google rankings. Eric Seropyan is joining the podcast to share how SEO rewards consistency – and why you should care. Eric is the President of This is My South Bay. He is an SEO expert and teaches part-time at Orange County Search Engine Optimization Academy. In this episode, Eric dives into EVERYTHING you need to know about SEO. He and Say chat about how Search Engine Optimization actually works and how it can be a game changer for small businesses. Tune in to learn: * What local SEO means (and why it’s so important!) * What to consider beyond just content to make your SEO efforts more effective * How SEO has evolved – and what that means for your business Connect with Eric at thisismysouthbay.com [https://www.thisismysouthbay.com/].

087: Digital Agency Real Talk: Strategic Planning A Year Into The Pandemic

Strategic planning has felt like a foreign idea for the past year. For many agency leaders, it can feel impossible to plan ahead as the world continues to throw curveballs at us. But one year into the pandemic, planning and working towards goals is as essential as ever. It’s time you lean into the Fail Fast approach! In this episode, Say dives into how to navigate strategic planning in uncertain times. In our last strategic planning episode, we helped you establish cycles, habits, and patterns to create your ideas and set realistic goals around them. Now, Say shares why we love the Fail Fast method of diving into projects head first. She gives you tips on how to pivot when needed and set up appropriate support for your team. Tune in to learn how to: * Pause, reflect on, and shift your goals as you go * Support your clients and team by setting up extra check-in points * Approach constant pivots when there are high risks involved

086: How To Build An Effective Sales Process (And Scale!) With Dan Englander

Ready to put 100% of your energy into a leadership role but worried about handing off sales to someone else? Say’s been there, and she’s got the perfect guest to break down how you can make it work. Dan Englander is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies. He’s also the host of The Digital Agency Growth Podcast. Previously, Dan was the first employee head of new business at IdeaRocket, and before that, Account Coordinator at DXagency. He's the author of Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu. In this episode, Dan dives into how to build a sales process that’s as simple as it is effective. He shares three key systems you need to build when you’re ready to scale your sales and agency growth, and how to evaluate whether to hire a sales manager internally or to outsource your sales team. Tune in to learn how to: * Seamlessly shift out of the sales role so you can focus on leadership * Identify what your sales process needs before handing it off to a sales or account manager * Evaluate whether to hire a sales manager internally or to outsource your sales team Connect with Dan at salesschema.com [http://www.salesschema.com] and on LinkedIn [https://www.linkedin.com/in/danenglander/].