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SEO.London by Lukasz Zelezny

Podkast av Lukasz Zelezny

engelsk

Business

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Les mer SEO.London by Lukasz Zelezny

Learn SEO form podcast recorded by one of the best SEO consultant. Lukasz Zelezny, top 10 UK social media influencer, UK search awards judge and former director of organic performance at ZPG. Previously leading his team he is responsible for the uSwitch.com, Zoopla.co.uk and PrimeLocation organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person; he spends lots of his time keeping up to date with the changes in the technology of online marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.He is a graduate of the Silesian University of Technology with a BA in Marketing.He travels up to 75,000 km a year speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in the United Kingdom as well as conferences held in Europe; Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.More: https://seo.london/

Alle episoder

4 Episoder
episode How to Learn SEO by SEO.London artwork

How to Learn SEO by SEO.London

How to Learn SEO? Search Engine Optimization (SEO) refers to the process of utilizing search engine guidelines and analytics to lead traffic to websites via search engine results. Following best SEO practices allows search engines (like Google, Bing, and Yahoo) to find and categorize your web content, making it readily available to the millions of people searching online daily. Implementing best SEO practices on your website allows search engines to deliver your content to the appropriate audiences, generating exposure, traffic, and engagement. In this article, we will discuss three basic SEO techniques frequently utilized to reach target audiences. After applying these tactics to your online content, you can expect an upward trend in site traffic that will only progress with time.

10. nov. 2020 - 33 min
episode Avoid Consultancy Wizards ( SEO.London ) artwork

Avoid Consultancy Wizards ( SEO.London )

Avoid Consultancy Wizards

10. nov. 2020 - 4 min
episode How to Find Your First SEO Clients artwork

How to Find Your First SEO Clients

How to Find Your First SEO Clients - How to get your first CEO client that's the very common question people are asking how to get an SEO client first as your client. First of all, I can tell you how not to get a CEO client and second of all you need to ask yourself if you are ready to get an SEO client and serve what SEO client may have may need so, first of all, all the forms Cold emails all the forms of cold calls. That's a really really bad ideas to approach in the SEO areas. I know that in some other areas they may work for SEO which is a very customized very specific very tailored service. That's a not very good idea to start bombarding random people and random companies, especially, you know, so-called decision-makers like head of Digital or CMOS with offers about doing an SEO. Why because these people first of all receiving plenty of this kind of emails daily. So why would they ever respond on your one second of all the best results you can get other ways, which I wanted to share. So how to get clients for SEO your first client for a CEO. First of all the first thing first you need to be Didn't that you can deliver because SEO is quite you know often have a bad name because of many people who think that well I see a simple. I remember I met once a guy who was saying like, you know, SEO is like a sea otter is no wrong or right answers. I was like what you talking about man, so it's so so yeah. First of all, you need to have the knowledge to deliver and if you spend like two years in an agency, that's great. Stay there for maybe another two especially if you are in your mid or late 20s, get better get more and learn from people who are longer in a CEO, you know, it's like a SEOs are like good whiskey older more expensive single malts. Now. The second thing is that you ideally you want to get your clients through couple of other ways that will convert way.

10. nov. 2020 - 9 min
episode Best Off Page SEO Strategies - SEO Podcast artwork

Best Off Page SEO Strategies - SEO Podcast

If you are serious about SEO, you probably already know about the benefits a great blog post can bring you. Not only does a blog give you an opportunity to target new keywords, but it also allows you to share new information with your target audience. When you’re able to provide your audience with new content, you can push them back to your website and improve your traffic.

25. okt. 2020 - 11 min
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