Seoul-ful Sisters

Ep 33: On Brands, Balance, and Being

had the privilege of sitting down with designer, artist, creative director, CEO—and the many other roles she seamlessly takes on—Kelita Choi, founder of Kelita & Co., one of Korea’s most renowned branding studios. I’ve never heard anyone explain brands and branding quite the way she does. Like people, she says, brands are born—but they also grow, evolve, wither, and renew. The role of a branding company is to capture the essence of a brand and protect it through all the changes it is bound to experience, preserving the identity at its very core. Beyond her dedication to creating meaningful logos and visual identities, Kelita is deeply passionate about gardening, paper, travel, and artistic immersion in all its forms. One of my favorite insights from our conversation was her philosophy that life should be lived like a sandwich: first, tackle the parts you may not enjoy (think the lettuce and tomatoes), but always leave room for the parts you love (the ham and cheese). Without that balance, she believes, burnout is inevitable—and life becomes unsustainable. I could say so much more about this conversation, but I’ll leave the rest for you to discover. Stay for the full 40 minutes—yes, our longest episode yet—because every minute is worth it. Join me again next week for another special guest! Until then, stay positive, and stay “soul” (Seoul)-ful:)! Instagram: seoulfulsisters Contact: yuraclaire@icloud.com [yuraclaire@icloud.com]

Ep 32: Journeying from Google to Disney

Welcome back to this week's episode with Nayeon Kim from Seoul, Korea.  What does it look like to go from Google's YouTube to the Magic Kingdom — and do it all from Seoul? Nayeon, Executive Director of Public Policy at Disney Korea, joins me in Seoulful Sisters to talk about power, policy, and carving out space in rooms that weren't always built for us, females.  Stay tuned for episode 33 with another unique guest! Instagram: @seoulfulsisters Contact to request feature: yuraclaire@icloud.com [yuraclaire@icloud.com]

Ep 31: Plus 8, Plus Community

Welcome back to Episode 32! This week I sat down with Haelim Jun, founder of Plus 8, for one of those conversations that goes everywhere — in the best way. We kick things off with the origin story of Plus 8: what it is, why she built it, and the community of women she had in mind from the very beginning. Then we get into the personal stuff — the growth, the hard lessons, the moments that shifted her perspective in ways she didn't see coming. Haelim is the kind of person who says the quiet part out loud, and this conversation is full of those moments. And yes, we absolutely go off on a few tangents (Korean gomtang featured)! Come for the business insight, stay for the real talk, and leave feeling inspired and connected:) Stay tuned for next week's episode! Instagram: @seoulfulsisters Contact for partnerships/features: yuraclaire@icloud.com

Ep 30: Power of Listening

Welcome to Episode 30—and happy Easter to those who celebrate! Today’s guest is M&A advisor Yongmin Kwon. Unlike many of my previous guests, Yongmin is based in the Netherlands, while most of her family remains in her hometown of South Korea. As an accomplished, tenacious, and deeply empathetic leader, she has built a meaningful career and life far from home—approaching each day with a commitment to listening to and caring for others, whether they’re her clients or not. I hope this conversation serves as a reminder that professional labels—“lawyer,” “doctor,” “investor”—don’t define the limits of who we are. They shouldn’t prevent us from being fully human: joyful, compassionate, and connected. Yongmin embodies this beautifully. Even in one of the most demanding fields, she leads with calm, openness, and an unwaveringly optimistic mindset. Stay tuned for Episode 31 next week! Instagram: @seoulfulsisters Email: yuraclaire@icloud.com

Ep 29: The Queen of Labor & Laughter

Welcome back to Episode 29—and thank you so much for your patience over the past couple of weeks. I’m so excited to be back on schedule :) Today’s guest is Hyunsoo Yang, Director at the Ministry of Labor, currently seconded to the Blue House. In her professional role, she works at the center of some of Korea’s most critical issues—overseeing workplace safety, supporting employment stability, and strengthening government–employee relations. But beyond her title, she is so much more. At home, she’s a warm, witty, and deeply present mother to a middle schooler. She’s also a passionate wine enthusiast, a social connector, and someone committed to strength training and personal well-being. As she puts it, “No matter what, life is about having fun.” It’s a reminder I think many of us need—including myself. I hope you enjoy this episode 🤍 As always, stay tuned for more episodes coming your way. I have an exciting line-up of guests in the coming weeks, so follow us @seoulfulsisters on Instagram for more regular updates! Contact: yuraclaire@icloud.com