Solar Disruption Theory

The King of the South: Chase Armstrong’s Journey with Freedom Forever

Chase Armstrong, a Utah native and lifelong BYU fan, shares his unique journey in the solar industry—from selling lawn care at 14 to leading in solar sales. In this episode, Chase opens up about leaving Freedom Forever, why he returned, and how technology, culture, and resilience shape success in solar.

Leading with Trust in a Changing Industry w/ Mitch Ford

In this episode, Chad sits down with Mitch Ford, Vice President of Sales at Vitl, to talk about his path from alarms to solar, the challenges of 2025, and what renewed momentum looks like in 2026. Mitch shares how trust, transparency, and a unified process shaped his leadership approach and why he’s optimistic about the year ahead.

How Zach Bloom & Rob Richardson are Shaping Solar’s Future

Freedom Forever’s Chief Technology Officer Zach Bloom and Vice President of Product Rob Richardson share how they went from building tech startups to leading innovation in solar. They discuss why software is the company’s “secret sauce,” how AI and clean data are transforming operations, and what it takes to scale as an industry leader. This is a conversation about solving problems, embracing complexity, and shaping the future of solar technology.

Turning Purpose into Global Impact w/ Michele Magee

Michele Magee, President of GivePower, shares her incredible journey from radio marketing to powering schools and communities worldwide. Discover how purpose drives impact and why GivePower is changing lives through solar energy and clean water.

Why Brett Bouchy Believes 2026 Is the Year of Opportunity

The newest season kicks off with bold moves and big predictions for solar in 2026. From Freedom Forever’s record-breaking Tesla battery deal to the launch of Aura, Brett Bouchy and Chad Towner share how domestic content advantages and innovative strategies are reshaping residential solar.