Forsidebilde av showet South Carolina REALTORS® Legal Podcast

South Carolina REALTORS® Legal Podcast

Podkast av South Carolina REALTORS®

engelsk

Business

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Les mer South Carolina REALTORS® Legal Podcast

Welcome to the South Carolina REALTORS® Legal Podcast, the go-to source for real estate agents looking to stay up-to-date on the latest legal issues and trends in the industry. Hosted by your SCR Legal Team, this podcast provides valuable insights into a variety of legal topics relevant to real estate agents, such as contracts, disclosures, risk management, liability, fair housing and more. Through in-depth discussions and interviews with leading professionals in the field, our podcast delves into the legal complexities of real estate transactions and offers practical advice and strategies f

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episode South Carolina REALTORS® Legal Podcast - Ep. 18 Protect Your Brand: Trademarks, Copyright, and AI for REALTORS® cover

South Carolina REALTORS® Legal Podcast - Ep. 18 Protect Your Brand: Trademarks, Copyright, and AI for REALTORS®

Join SCR's Chief Legal Officer, Byron King as he sits down with Chloe Hecht, Senior Counsel and staff liaison for the Legal Action Committee at the National Association of REALTORS® (NAR).This essential legal podcast covers key topics to protect your business and avoid costly mistakes:• REALTOR® Trademark Rules: Learn how to properly use the billion-dollar REALTOR® brand to avoid "sunk costs" on marketing materials like signs and business cards. Chloe provides easy-to-remember rules on contextual use, proper formatting, and why you shouldn't use adjectives or geography with the trademark.• Domain Names and Social Media: Get tips on safely using the REALTOR® trademark in your domain name and social media handles.• Copyright Pitfalls: Understand the dangers of misusing copyrighted materials like professional photos and music in your marketing, which can lead to legal letters and expensive fines.• Artificial Intelligence (AI): Learn about the risks of using generative AI in your marketing, especially regarding confidentiality and making sure the language you use is accurate and compliant.• Tips for Brokers: Chloe also discusses the importance of a social media policy to educate licensees and protect your brokerage from ethics complaints and lawsuits.

29. okt. 2025 - 56 min
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