Spark! with Shereen

How to structure and market B2C marketplace apps

In our latest episode, we sit down with Kerem Kuyucu [https://www.linkedin.com/in/keremkuyucu/?originalSubdomain=ae] who's the co-founder of JustMop [https://www.justmop.com/en-AE], a platform that connects home dwellers with at-home service providers. Kerem has extensive experience building and scaling startups as an Entrepreneur-in-Residence at Rocket Internet and Country Manager at Foodonclick. Together we discuss: 1. Aspects of marketplace apps to consider 2. B2C marketing strategies 3. Operational complications of working with third parties 4. A bunch of tech startup mentions Want a summary of the episode? Access the show notes here [https://sparkwithshereen.substack.com/p/how-to-structure-and-market-b2c-marketplace]. Want to stay up-to-day of future episodes? Subscribe to our newsletter here [https://sparkwithshereen.substack.com/]. Got something you'd like to discuss with us? Let's socialize on Instagram [https://www.instagram.com/sparkwithshereen/]and Linkedin [https://www.linkedin.com/company/68178043/admin/].

Building HealthTech startups in Egypt

In our latest episode, we sit down with Rasha Rady [https://www.linkedin.com/in/rasha-rady-3a093b41/?originalSubdomain=eg] who's the co-founder and COO of Chefaa [https://chefaa.com/en], a pharmacy platform that helps patients order, schedule, and have medicine delivered to consumers' doorsteps. Rasha is a pediatrician, by background, who got out of her comfort zone and into the entrepreneurship world to serve more patients and have a larger impact on the community. Together we discuss: 1. Benefits of building online apps to serve your customers better 2. How to retain customers through subscription models 3. Understanding and applying consumer preferences to e-commerce platforms 4. Dynamics of the Egyptian ecosystem to consider when building a local startup I'm working with a fab team from The London School of Economics and Political Science (LSE) [https://tracking.mail.mailmunch.io/f/a/6WD5kF-RGUFnEYZL17J-pg~~/AAHtCwA~/RgRicsX9P0QWaHR0cHM6Ly93d3cubHNlLmFjLnVrL1cDc3BjQgpgjP1AkGA1t141UhVhYTRtYWplZUB1d2F0ZXJsb28uY2FYBAABAts~] to help refine Spark!'s value proposition and marketing strategy. We've set up a short survey that takes less than 10 minutes to fill out, check it out here [https://tracking.mail.mailmunch.io/f/a/nujthO80HyNODqbJhWo6Lg~~/AAHtCwA~/RgRicsX9P0QWaHR0cHM6Ly9iaXQubHkvMlJEZ2phcVcDc3BjQgpgjP1AkGA1t141UhVhYTRtYWplZUB1d2F0ZXJsb28uY2FYBAABAts~]. Want a summary of the episode? Access the show notes here [https://sparkwithshereen.substack.com/p/building-healthtech-startups-in-egypt]. Want to stay up-to-day of future episodes? Subscribe to our newsletter here [https://sparkwithshereen.substack.com/]. Got something you'd like to discuss with us? Let's socialize on Instagram [https://www.instagram.com/sparkwithshereen/]and Linkedin [https://www.linkedin.com/company/68178043/admin/].

Finding new markets for existing products

In our latest episode, we sit down with Lamya Al Shammary [https://www.linkedin.com/in/lamya-al-shammary-66237891/?originalSubdomain=sa] who's the founder and CEO of MWJ [https://mwj.sa/], the first marketplace to buy new and pre-loved certified luxury watches in the MENA region. Lamya is a watch and jewelry connoisseur and industry expert with over 10 years of experience. Combined with expertise in e-commerce and an understanding of the market, she delivers the best experience to shop for watches and jewelry. Together we discuss: 1. The dynamics of the second-hand watch market 2. Building trust with customers and the role that content plays to achieve this 3. E-commerce in KSA and consumer preferences Want a summary of the episode? Access the show notes here [https://sparkwithshereen.substack.com/p/finding-new-markets-for-existing]. Want to stay up-to-day of future episodes? Subscribe to our newsletter here [https://sparkwithshereen.substack.com]. Got something you'd like to discuss with us? Let's socialize on Instagram [https://www.instagram.com/sparkwithshereen/]and Linkedin [https://www.linkedin.com/company/68178043/admin/].

Digitizing and collecting retail data

In our latest episode, we sit down with Myriam Awad [https://www.linkedin.com/in/myriam-awad-5b663715/?originalSubdomain=lb] who's the founder and CEO of PotPay [https://www.potpay.io/] (formerly Bakala), a startup on a mission to digitize offline retail data. As an organization that digitizes offline retail data, PotPay's business model is B2B2C. They work with retailers and brands with their main audience being Fast-Moving Consumer Goods (FMCGs). Myriam has led the creation of long-term strategies, crafted marketing and sales agendas, grew products, and built winning teams — all resulting in best-in-class management and a proven track record of delivering value. Together we discuss: 1. How to appeal to your target audience 2. The process of collecting demographic data 3. The sales process to find B2B customers in the retail industry 4. Expanding into technologically developed markets Want a summary of the episode? Access the show notes here [https://sparkwithshereen.substack.com/p/digitizing-and-collecting-retail]. Want to stay up-to-day of future episodes? Subscribe to our newsletter here [https://sparkwithshereen.substack.com/]. Got something you'd like to discuss with us? Let's socialize on Instagram [https://www.instagram.com/sparkwithshereen/]and Linkedin [https://www.linkedin.com/company/68178043/admin/].

A more diligent approach to tackling bugs

In our latest episode, we sit down with Toghrul Samad [https://www.linkedin.com/in/togsam/?originalSubdomain=ae] who's the founder and CEO of Buglance [https://buglance.com/], a crowdsourced testing platform that utilizes the power of the people to revolutionize the software testing industry. Toghrul is a serial entrepreneur, problem solver, and Chief Executive with 15 years of experience in promoting e-commerce websites, mobile apps, and games. Together we discuss: 1. The reasons why software bugs go unnoticed 2. How to leverage the power of the masses for software bug testing 3. How to ensure employees are equipped to communicate with employees 4. Founder leadership styles Want a summary of the episode? Access the show notes here. [https://sparkwithshereen.substack.com/p/a-more-diligent-approach-to-tackling] Want to stay up-to-day of future episodes? Subscribe to our newsletter here [https://sparkwithshereen.substack.com/]. Got something you'd like to discuss with us? Let's socialize on Instagram [https://www.instagram.com/sparkwithshereen/]and Linkedin [https://www.linkedin.com/company/68178043/admin/].