Funnels & Feelings - The Marketing Career Hotline

So You Wanna Be a VP of Marketing? - Interview with Mitch Solway, Fractional CMO & VP Marketing Coach

What does it really take to go from junior marketer to marketing exec? In this episode, Marc Bitanga and Mitch Solway pull back the curtain on what it's like to step into a VP of Marketing role—and stay there. They talk real career paths (spoiler: there’s no one-size-fits-all), the emotional landmines most new execs stumble over, and the difference between being great at marketing and being great at leading marketing. They also get brutally honest about: * The biggest leap in a marketing career (it’s not what you think) * Why AI isn’t a silver bullet—but you still need to know your stuff * The invisible politics and pressures that quietly kill even the best marketing plans It’s like a behind-the-scenes tour of the exec table, with no buzzwords and no sugarcoating. Top 3 Reasons to Listen: 1. You’re eyeing a VP seat—or just landed one—and want to avoid the career equivalent of stepping on a rake. 2. You want a candid look at what actually separates great marketers from great marketing leaders. 3. You’re tired of fluffy advice and want practical, battle-tested insights from people who’ve actually sat in the chair. Resources: Mitch Solway on LinkedIn [https://www.linkedin.com/in/mitchsolway/] Marc Bitanga on LinkedIn [https://www.linkedin.com/in/marcbitanga/]   Are you a Marketing Director or VP of Marketing? - Then CMO Haus was made for you. It's the community of high growth marketing leaders who want to grow and succeed in their role and beyond. To learn more, visit CMOHaus.com [https://www.cmohaus.com/].   Want your question to be featured on the podcast or would like to be a guest? Visit: https://www.cmohaus.com/podcast [https://www.cmohaus.com/podcast]

How to Respond When Sales Says They're Getting "Low Quality Leads"

In this episode, we dig into a scenario that many marketing leaders know all too well: getting called out by the sales team, sometimes in front of your peers, or “low-quality” leads. Ouch. But instead of getting defensive, what if you leaned in with curiosity? We explore why your relationship with your head of sales is nearly as important as your relationship with the CEO—and how that connection can make or break your revenue goals. You’ll hear a real-world story of how one marketing leader built trust with a new sales leader...starting with beers and open conversation. We unpack the right way to respond, what to dig into, and how your lead scoring criteria might be part of the problem. And if you’re dealing with public criticism or a strained dynamic between teams, stay tuned. There’s practical advice on how to reset the tone and keep everyone focused on the one shared goal: growth. Listen in to find out how to handle the heat, keep your cool, and turn feedback into forward motion. -- Want your question to be featured on the podcast or would like to be a guest? Visit: https://www.cmohaus.com/podcast

How to Structure Your Marketing Team: In-House, Agencies, or Freelancer?

What do you keep in-house? What do you outsource? And when does it make sense to bring in a freelancer? In this episode, Marc breaks down the thinking behind building a modern marketing org that actually aligns with your business goals. Because it’s not just about roles and titles. It starts with strategy. And your headcount budget. And knowing exactly what needs to be owned versus delegated. Marc walks through a clear, no-BS framework for deciding: * What functions are too important to outsource * When to lean on agencies (and when not to) * The only two times he hires freelancers * And the hidden cost of getting the mix wrong If you’re rethinking your org chart, trying to scale a lean team, or just wondering if you’re doing it right — this one’s for you. -- Want your question to be featured on the podcast or would like to be a guest? Visit: https://www.cmohaus.com/podcast

How to be Your CEO's BFF: From Marketer to Strategic Partner

Every marketer wants influence. Respect. A voice in the room where the big decisions get made. But very few actually earn it. In this episode, Marc Bitanga challenges the way most marketing leaders think about their role—and reveals what it really takes to be seen as a strategic partner to the CEO. You’ll walk away asking yourself new questions. Harder questions. The kind that shift how you show up at the exec table—and how seriously you’re taken when you do. If you’ve ever wondered why some marketers are treated like order-takers while others shape the future of the business, this one’s for you. -- Want your question to be featured on the podcast or would like to be a guest? Visit: https://www.cmohaus.com/podcast

Executive Presence: It’s Not a Vibe, It’s a Skill

You’ve heard it tossed around in boardrooms and feedback sessions—“You need to work on your executive presence.” But what the hell does that even mean? In this episode of Funnels & Feelings, Marc Bitanga breaks down the mystical-sounding concept of executive presence into six real, practical components you can actually work on. From keeping your cool under pressure to projecting confidence without being a jerk, Marc explains why executive presence isn’t a magical “energy”—it’s a muscle built over time. You’ll learn: * Why rambling ruins credibility (and what to do instead) * The secret power of non-verbal cues (yes, that eye-roll counts) * How to build trust, influence, and a solid rep without waiting for a promotion * Why Toastmasters might be your secret weapon * And why executive presence is less about charisma and more about character Whether you're climbing the ladder or already in a leadership role, this episode will help you level up how you show up. No fluff. No fake-it-til-you-make-it. Just real talk, relatable examples, and tips you can use starting tomorrow. -- Want your question to be featured on the podcast or would like to be a guest? Visit: https://www.cmohaus.com/podcast