Stay Hungry - Marketing Podcast

In a world flooded with flashy ads, influencer scams, and too-good-to-be-true promises, building trust with your audience has never been more challenging - or rewarding. In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle the art of trust-building in a high-scepticism marketplace. Through real-world examples, personal anecdotes, and actionable strategies, Joel and Martha reveal how entrepreneurs and small business owners can cut through the noise and create genuine, lasting connections with their customers. What You'll Learn in This Episode: * Why scepticism is rampant today: Explore the impact of digital marketing overload, fake reviews, and high-profile scandals. * The Codebreak approach to trust: Learn how consistency, transparency, and proof can position your brand as credible and relatable. * Practical trust-building strategies: From offering value-first to using storytelling that resonates, discover steps to build trust and stand out from the competition. Featuring personal insights like Martha’s story of turning criticism into deeper client relationships and Joel’s advice on sticking to your core values, this episode offers actionable tips to transform scepticism into loyalty. Whether you're struggling to establish your credibility or looking to reinforce trust with your audience, this episode will leave you with practical takeaways you can implement today. Links: Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel's Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel's Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a Call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051] Instagram [https://www.instagram.com/codebreakcrew/] Facebook [https://www.facebook.com/codebreakcrew/] LinkedIn [https://www.linkedin.com/company/codebreak/]

When the sh*t hits the fan, how do you respond? In this candid and empowering episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the biggest challenges for entrepreneurs: building resilience in the face of adversity. From losing clients and cash flow crises to unexpected PR disasters, every business owner faces chaos at some point. But how you react can determine whether you just survive - or thrive.  Joel kicks off by sharing a deeply personal story about a major business setback and the lessons it taught him about grit and adaptability. Martha chimes in with her own experiences, showcasing how a shift in mindset can turn challenges into opportunities. Key topics include: * The three cornerstones of resilience: Perspective, Preparation, and Persistence. * How to reframe setbacks as learning opportunities. * Practical tools for staying grounded: journaling, visualisation, and breathing techniques. * Emotional regulation and separating feelings from facts. * The importance of mentors and accountability partners in navigating tough times. * Real-life examples of overcoming adversity and thriving through chaos. Packed with actionable insights, this episode introduces powerful strategies to help you stay calm under pressure, make better decisions, and maintain focus on your long-term goals. Whether you’re in the midst of a crisis or preparing for inevitable challenges, this episode offers a blueprint for staying strong, adaptable, and motivated. Tune in now to build the resilience that will carry you through anything business throws your way. Links: * Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk] * Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] * Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] * Joel's Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] * Joel's Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] * Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] * Arrange a Call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051] Instagram [https://www.instagram.com/codebreakcrew/] Facebook [https://www.facebook.com/codebreakcrew/] LinkedIn [https://www.linkedin.com/company/codebreak/]

Are you really hearing your clients - or just listening to them?  In this insightful episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the most overlooked skills in business: the art of truly hearing.  While listening involves passively acknowledging what someone says, hearing digs deeper into understanding the intent, emotions, and even unspoken needs behind their words. Joel kicks off with a personal story about how hearing a client’s underlying concern turned an ordinary campaign into a transformative success. Martha chimes in with her own experiences, emphasising how hearing team feedback fosters trust, innovation, and collaboration. Together, they dive into the costly consequences of miscommunication in business, sharing eye-opening statistics and relatable anecdotes. Key topics include: * Hearing vs. Listening: Understanding the fundamental difference and its impact on business relationships. * Miscommunication Costs: How poor communication affects trust, revenue, and efficiency. * Real-Life Examples: Positive and negative stories from the Codebreak team on hearing versus just listening. * The Psychology of Feeling Heard: Why hearing fosters emotional connections and how it drives loyalty. * Actionable Tools and Strategies: Open-ended questions, customer feedback loops, attentive silence, and the "unreasonable hospitality" method. Whether it’s understanding the “no behind the yes” in a sales pitch or addressing employee concerns with empathy, Joel and Martha reveal how hearing leads to connection, clarity, and business growth. This episode is your ultimate guide to strengthening relationships, closing more deals, and enhancing leadership by mastering the power of hearing. Links Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel's Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel's Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051] Instagram [https://www.instagram.com/codebreakcrew/] Facebook [https://www.facebook.com/codebreakcrew/] LinkedIn [https://www.linkedin.com/company/codebreak/]

Remarketing is one of the most underrated yet impactful strategies in digital advertising. But how do you re-engage potential customers without crossing the line into annoyance? On this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale reveal the secrets to mastering the art of remarketing. Packed with real-world examples and actionable tips, this episode will help you transform lost opportunities into loyal customers. Joel and Martha begin with the fundamentals of remarketing - what it is, why it works, and how familiarity can dramatically boost conversions. Did you know that only 2% of visitors convert on their first visit? Remarketing bridges that gap, and this episode shows you how. Key Topics Discussed: * Why Remarketing Matters: Discover how retargeting past visitors and customers drives trust, builds familiarity, and increases conversions. * Best Practices for Remarketing: Learn the golden rule of adding value without overwhelming your audience, tailoring messages to different user actions, and avoiding ad fatigue with techniques like frequency capping. * Success Stories: Real-life case studies of businesses boosting sales and conversions with dynamic product ads and email retargeting. * Common Mistakes to Avoid: Don’t fall into the traps of over-targeting, mismatched messaging, or poorly timed campaigns. * Actionable Takeaways: Practical steps like setting up tracking tools (Facebook Pixel, Google Tag Manager), building audiences, and launching your first remarketing campaign. Whether you’re an entrepreneur, marketer, or small business owner, Joel and Martha’s insights will give you the confidence to dive into remarketing with strategies that work. With their expert guidance, you’ll be able to engage your audience smartly, drive results, and avoid the pitfalls that can damage trust. Links Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel’s Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel’s Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051] Instagram [https://www.instagram.com/codebreakcrew/] Facebook [https://www.facebook.com/codebreakcrew/] LinkedIn [https://www.linkedin.com/company/codebreak/]

In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle the challenges and opportunities that arise as the year draws to a close. It’s tempting for business owners to ease off the accelerator during the holiday season, but Joel and Martha argue that this is precisely the time to maintain momentum. They share actionable strategies to finish 2024 strong and position your business for an incredible start to 2025. From crafting time-sensitive offers to keeping your team motivated during the festive season, this episode is packed with tips to help you see the end of the year not as a finish line, but as a starting point for success. Key Takeaways: * Why Slowing Down Can Hurt Your Business: Discover how to leverage year-end opportunities while competitors ease off. * Reframe Your Mindset: Treat the end of the year as a launchpad for success in 2025, balancing reflection with forward planning. * Time-Sensitive Offers: Implement strategies like “Last Chance for 2024 Pricing” and “Buy Now, Use Later” to boost year-end revenue. * Utilise Holiday Downtime: Turn the post-Christmas lull into a productive period with live Q&As, strategy sessions, or webinars. * Team Motivation Tips: Keep your team focused and engaged during the festive season with shared goals and meaningful rewards. This episode is your call to action to finish the year with purpose, strategy, and the momentum to make 2025 your best year yet. Links: Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel’s Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel’s Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a Call With Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051] Instagram [https://www.instagram.com/codebreakcrew/] Facebook [https://www.facebook.com/codebreakcrew/] LinkedIn [https://www.linkedin.com/company/codebreak/]