Stay Hungry - Marketing Podcast

It’s the critical moment where most businesses either scale or stall. The ads are working, the system is proven, but the thought of spending more money feels terrifying. Why do so many business owners pull back right when they should be pushing forward? In this practical, numbers-driven episode of the Stay Hungry Podcast, Joel and Martha tackle the single biggest hurdle for growing businesses: knowing when to stop breaking even and start scaling with confidence. They break down why so many entrepreneurs get a proven formula for success, only to choke at the finish line because they do not truly understand their own numbers. From ROAS (Return on Ad Spend) and Cost of Goods Sold to agency fees and profit margins, this episode strips away the guesswork. It provides a simple, repeatable formula to understand your exact breakeven point and unlock serious profitability. 📈 The Maths of Scaling: How a £5k ad spend can generate over £23k in net profit. 🧠 The Scarcity Mindset: Why fear and a lack of clarity are the real reasons businesses fail to grow. 📊 Know Your Breakeven: A step-by-step walkthrough to calculate the exact point your marketing pays for itself. 💰 Beyond Breakeven: What happens when you push past that point and every sale becomes pure profit. 🔑 Agency Ready?: Why you must have a handle on these numbers before you can scale successfully with a marketing partner. If you're tired of the "wait and see" approach and want to build a predictable, profitable marketing machine, this is your guide. Listen now! Links: Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk/] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel's Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel's Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051]

If your team doesn’t understand the mission, how can they possibly help you achieve it? In this unfiltered episode of the Stay Hungry Podcast, Joel and Martha get real about leadership, growth and the often-ignored truth: too many business owners either forget or fail to communicate their mission. And when that happens, progress stalls. Culture fades. Clients leave. They explore why a mission is more than a motivational quote on the wall – it’s the foundation for meaningful direction, accountability and long-term success. Whether you’re running a solo business or leading a growing team, clarity of purpose is what keeps everyone aligned and moving forward. From cult trainers and Puma nostalgia to leadership slip-ups and the brutal consequences of unclear communication, this episode blends sharp business insights with personal honesty and a healthy dose of humour. 🔹 Why clear direction beats busywork 🔹 How internal misalignment costs you clients 🔹 What it really takes to scale to £2 million 🔹 Plus, the story behind a pair of Teenage Mutant Ninja Turtles trainers in a pizza box… If you’re serious about scaling and tired of playing business instead of building one, this episode is for you. Links: Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk/] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel's Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel's Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051]

Too many business owners still treat marketing like a flyer through the door. In this unfiltered, brutally honest episode of Stay Hungry, Joel and Martha rip into why that mindset is costing companies serious growth. From DIY disasters to short-term thinking, they expose what it really takes to weaponise your marketing and why it’s the difference between stagnation and scaling. If you’re tired of chucking spears and hoping one sticks, this episode is the reality check you need. It’s time to stop treating marketing like a gamble and start using it like a guided missile. Packed with hard-earned truths, client case studies and punchy analogies (yes, including Exocet missiles and vampire-proof fingers), this one is not for the faint-hearted. Key moments: 🎯 The three types of business owners and why only one group actually sees results. 📊 Why data, not gut instinct, should drive your marketing decisions. 💰 What most business owners get wrong about cost vs. return on ads. 🧠 Why a proper strategy beats random posts and boosted reels every time. 📦 From lead magnets to lifetime value: building a marketing machine that works without you Listen now!  Links: Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk/] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel's Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel's Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051]

In a world awash with self-proclaimed experts and Instagram-perfect entrepreneurs, it’s a real challenge to separate genuine substance from slick spin. Many can talk a good game, sporting the right clothes and car, but scratch the surface and the depth simply isn't there. They might know all the business clichés and initially motivate you, but often falter when real problems arise. This episode of the Stay Hungry Podcast tackles how to see past these superficial displays. The hosts aim to help you identify those who only talk the talk. Joel and Martha delve into the tactics used by "business gurus" who often rely on polished branding and carefully constructed, sometimes exaggerated, sob stories to gain trust. They discuss how to spot "performative vulnerability," where emotional displays feel inauthentic, and vague advice shrouded in buzzwords like "alignment" or "my truth". The episode also scrutinises flashy success claims, such as ambiguously defined "seven figure launches," which often don't stand up to closer inspection. Ultimately, it’s about equipping you with the insight to recognise red flags and trust your own judgement in a crowded market. Here’s what you’ll learn: 🚩 How to spot vague, recycled advice that lacks real value. 🎭 The truth behind “performative vulnerability” and emotional manipulation. 📉 Why many of these gurus avoid specifics and metrics like the plague, and what that really tells you. 💸 What a big price tag definitely doesn’t guarantee. 🔑 How to stay grounded and trust your own judgement in a very noisy market. 🎧 Listen now. Link in bio. #stayhungry Links: Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk/] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel's Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel's Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051]

Joel had planned it meticulously: a once-in-a-lifetime trip to Borneo to mark his wife Hannah’s recovery from major surgery. The centrepiece? A challenging rainforest trek to Coffin Cliff Point, a viewpoint so breathtaking it’s said to resemble an ocean of green. But the night before, illness hit. On the morning of his birthday, Joel was too unwell to get out of bed. Hannah had to go without him. That moment, watching someone he loves tackle something monumental, solo, sparked a powerful reflection. In business, just like in life, there comes a time when you have to step back. Whether it’s with staff, clients or even yourself, authentic leadership often means letting go and giving others the space to step up. In this episode, Joel and Martha delve into what it truly means to lead from the jungle to the boardroom. * 💬 Letting go of control to let others grow  * 👣 The power of empowering your team  * 💼 How ego gets in the way of good leadership  * 🧠 Managing different personalities for better outcomes  * 📈 Why your team’s success is your success If you’re running a business or just trying to be a better leader, this one’s unmissable. Listen now! Links: Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk/] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel's Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel's Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051]