The 98%

Afraid to Use SMS? Here’s What You Need to Know First

If you’ve ever thought about using SMS but hesitated because of compliance—you’re not alone. For many teams, it’s the biggest blocker: “What if we do it wrong?” “What if we get flagged or shut down?” In this episode, Andrew sits down with TextUs CEO Martin Payne to unpack what SMS compliance actually means and what’s been misunderstood. They break down what really gets messages blocked, what carriers actually care about, and why most of the fear around SMS comes from a lack of clarity not actual risk. You’ll also see how modern teams are removing that risk entirely, using built-in guardrails and AI to catch issues before messages are sent. If SMS has felt confusing, risky, or off-limits, this episode will change how you think about it. Links & Resources * TextUs Smart Delivery [https://textus.com/automation] * “What is Performance SMS?” guide [https://start.textus.com/what-is-performance-sms] * Book a demo with TextUs [https://textus.com/demo] * Andrew Davis LinkedIn [https://www.linkedin.com/in/andrewdaviscmu/] * Martin Payne LinkedIn [https://www.linkedin.com/in/martin-payne-6a23921/] Guest: Martin Payne, CEO of TextUs Episode Summary Most teams are avoiding SMS because they’re unsure of the risks. In this episode, Andrew Davis sits down with TextUs CEO Martin Payne to break down what SMS compliance actually means, what really gets messages blocked, and why most of the fear around texting comes from misunderstanding—not actual risk. If compliance has been the reason you haven’t explored SMS yet, this episode will give you the clarity (and confidence) to rethink that. What You’ll Learn * Why compliance is the #1 reason teams avoid SMS * What actually happens when messages get flagged or blocked * The biggest misconceptions about SMS compliance * What carriers really look for in message quality * How to safely start using SMS without risking your brand Andrew LinkedIn: https://www.linkedin.com/in/andrewdaviscmu/ [https://www.linkedin.com/in/andrewdaviscmu/] TextUs.com [http://TextUs.com]

Why B2B GTM Teams Should Give a Sh*t About SMS

Your funnel isn’t broken. It’s leaking momentum at every stage. If 70–85% of leads never convert and 65% of pipeline ends in no-decision, the problem isn’t demand. It’s engagement. In this episode, we’ll show you where SMS actually fits in a modern SaaS sales workflow—and how it accelerates deals without turning into spam. Andrew LinkedIn: https://www.linkedin.com/in/andrewdaviscmu/ [https://www.linkedin.com/in/andrewdaviscmu/] TextUs.com [http://TextUs.com]

The Content Debate: Gated vs. Ungated

Should you gate this? The gated vs ungated debate isn’t new. But the way buyers engage with content in 2025 has changed everything. This is a candid conversation about how content actually influences pipeline, why newsletters are quietly winning, and why personality may be the only thing AI can’t replicate. In this episode of The 98% Podcast [https://textus.com/podcast], Andrew Davis [https://www.linkedin.com/in/andrewdaviscmu/] sits down with B2B marketing strategist and consultant Kiara Carniewski [https://www.linkedin.com/in/kiara-carniewski/] to unpack what most teams get wrong about content gating and why the answer is almost never “always gate” or “never gate.” Kiara shares real, operator-level results including how a single ungated blog post directly attributed over $2M in closed-won revenue and how a blended content strategy drove $37M over two years. Together, they dig into intent, trust, attribution, and why quality content doesn’t have to be long, expensive, or locked behind a form to perform. If you’re responsible for demand, content, revenue, or all three, this episode will recalibrate how you think about gating for good. Full Show Notes + Resources  textus.com/podcast/the-content-debate-gated-vs-ungated  Andrew LinkedIn: https://www.linkedin.com/in/andrewdaviscmu/ [https://www.linkedin.com/in/andrewdaviscmu/] TextUs.com [http://TextUs.com]

The Real ROI of SMS: How to Measure What Actually Matters

Most teams know SMS works. What they don’t always know is why or how well. In this episode, Andrew sits down with Acacia to dig into the real value behind SMS analytics — what to track, what to ignore, and how data can actually drive smarter, more human communication. We’ll talk about how Performance SMS isn’t just about sending messages — it’s about understanding the story behind every send. Expect a mix of strategy, real-world insights, and practical advice for making your SMS channel more measurable, accountable, and impactful. Andrew LinkedIn: https://www.linkedin.com/in/andrewdaviscmu/ [https://www.linkedin.com/in/andrewdaviscmu/] TextUs.com [http://TextUs.com]