The 5-Minute Podcast: Digital Marketing Lessons

How to Start in SEO: Tools & First Steps

In 5 minutes or less: how do I get started in SEO? Let’s take a look at the very first thing  new website authorS should do to start in SEO. It all starts with an SEO audit: a way to figure out where your website is today, and where you need to go tomorrow.  Once you have that audit, you need to know who your competitors are and how they are ranking in the search engines.  A competitor reports and back a link report will do that for you.  You also need to know who is linking into your website, and how you can get more of those links.  Lastly, use a tool called SEMrush to monitor your progress over time and track keyword ranking reports over time.

Best SEO Tools Used by Agency Pros

In 5 minutes or less: which SEO tools should I use?  In our agency, we use SEMrush, Screaming Frog, and Ahrefs primarily. There are a few others, too: Google Keyword Planner, KeywordTool.io, Answer the Public, and Google Trends. In this episode, we look at the benefits and features of our 3 primary SEO tools, used by agency professionals.  We could do entire episodes on individual features and tools within these platforms—they are that robust. But we don’t have time for that in this show. Which SEO tools do you use? Let us know, thanks for listening.

What Everyone Gets Wrong about SEO

In five minutes or less... SEO is a contest, but most people treated like a pageant. In this business, there are winners and there are losers. Publishers needed to take a CEO seriously, and understanding for the competition is that it is Your job is to win. Your job is to be ranked as of the very best page on the entire Internet for your topic. You want that gold medal. If you want to win in the SCO landscape, you need to aim for 10 works better than your competitors Let’s talk about how to do that.

How to Find Content Ideas & How to Test Them

In five minutes or less: where to find content and how to turn it into a content strategy.  Everyone has heard "content is king." Content, content, content.  But where do you find that content?  Where do you go for inspiration to turn  ideas into marketing content? How do you find those ideas?  I have one simple answer to this:  Reddit.com  Reddit is organized into categories and groups called Subreddits. Those subreddits, or “subs,” are categories into which the website content is grouped.  Find subs about your topic, industry, or interests and see what people are talking about. But there's a shortcut: A sub called r/AskReddit.  On AskReddit, users ask everyone anything. There are thousands of questions there and dozens added every day.  Go to Ask Reddit, and read the questions to see what people are talking about. Find some inspiration there, based on the topics that resonates with you.  When you find a question that resonates with you, put your spin on it. Adapt it for your audience and your industry.  Then, tested out on your audience.  Post a Facebook status to see if it gets any comments. Post an Instagram story to see if it gets any reactions.  When you find an idea that performs well: getting 100+ comments on a Facebook post for example, take that idea and use it in your content strategy.  Maybe this whole episode could have been called “get on Reddit.”

Social Marketing = Mobile Marketing

A look at mobile usage stats released by Yahoo, and what they mean for social marketing, mobile marketing, and Digital marketing in general.  In 5 minutes or less, we dive into what Yahoo’s study means for marketing in 2019 and beyond. Spoiler alert: think mobile first.