The AdTech Journal: Programmatic, Media & Marketing News Without the Fluff

DOOH in Retail Just Got a Glow-Up – And the DSPs Are Fighting for Shelf Space

Retail DOOH is about to become the client darling of 2025. Play it right and you’ll own the aisle. Play it wrong and you’ll be the one explaining why your cheese brand isn’t on the dairy screen while Aldi’s is.

United Internet Just Went Full Bond Villain

Ignore at your own risk. Germany’s broadband giant just turned its DSP whisper into a boardroom scream.

Women’s Football: The Data You Can’t Afford to Ignore

6 billion ads. €128 million revenue. One media moment that just made your 2025 plan look irrelevant.

Google Just Replaced Your Job With a Button

Generative AI, keywordless search, and 27% uplift. Oh, and maybe a federal breakup.

Office Screens Are Secretly Booking Your Boss’s Next Business Trip

New research from JCDecaux and VIOOH just confirmed what some of us already suspected: business travel starts in the office.